The London based fashion label Qasimi made its debut at SOLE DXB 2024 with design support from CFAD.  Interior Design seniors Othman Aldaher and Aljaze Alkarbi worked on the store design and oversaw its construction under the supervision of Ms. Asil Albaghdadi (Lecturer in Interior Design). The design concept adopted an industrial aesthetics and incorporated icons inspired by the three collections displayed: Rising Sun Capsule Collection, Palestine Collection, and Qasimi x Buzigahill Collection. The collections’ high workmanship and focus on sustainability were further reflected in the interior’s details and materials pallet. This ongoing partnership is evidence of our continued commitment to involve the next generation of creatives in real projects to enhance their experience as they prepare to join the industry.