Career Journeys in Marketing Lessons Learnt, Challenges Faced, and Skills that matter most

November 6, 2025

11:00 a.m.–12:00 p.m.

W8 - Ibn Al Nafees Auditorium

The Department of Management at the College of Business Administration hosted Mr. Raad Eraiqat, Social Media and Digital Director at Burson, who delivered an insightful seminar entitled Career Journeys in Marketing: Lessons Learned, Challenges Faced, and the Skills That Matter Most. Organized by Professor Yuhanis Binti Aziz, the session highlighted Mr. Raad’s professional journey in the field of marketing, the key challenges he encountered throughout his career, and the essential skills required for success in today’s digital environment. The seminar provided students with a real-world perspective to support their future career development.

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