2^nd MADA Awarding Ceremony

April 24^th, 2025

12:00 pm – 2:00 pm

Sharjah Research Technology and Innovation Park

The MADA Competition is designed to immerse university students from across the UAE in the world of marketing, offering them a rare opportunity to devise creative marketing strategies for “Khaltat,” a signature brand under the Mohamed Hilal Group. This year’s edition saw remarkable participation, with 74 teams from 16 universities vying for the top honors. Following a rigorous evaluation by faculty members and a jury of marketing and fragrance industry experts, 27 teams advanced to the finals. The winning teams were selected based on the creativity and impact of their marketing plans, as well as audience engagement on social media. The first prize was awarded to the American University of Sharjah team, composed of Sara Afaneh, Doaa Al Saleh, Sadeen Azem, Marah Al Attar, and Hour Ibrahim. The University of Birmingham secured second place with a team featuring Tejal Gupta, Karina Tahiliani, and Prisha Rangwani. The University of Sharjah’s own team, represented by Lina Al Doush, Alaa Omar, Maryam Sami Eldin, Yasmin Qardali, and Wafaa Majid, claimed third place.