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DATE: November 02, 2023
PLACE: University of Sharjah


About University of Sharjah “UoS" and College of Business Administration “CoBA"  

University of Sharjah

The University of Sharjah (UoS) is a distinguished non-profit higher education institution founded in 1997 by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qassimi, Member of the Supreme Council and Ruler of Sharjah.

The UoS is a comprehensive higher education institution comprising 14 esteemed Colleges, offering 122 undergraduate and postgraduate programs. The UoS has consistently been recognized as a leading academic institution, and in 2022, it was ranked by Times Higher Education as one of the top 200-300 universities worldwide. Additionally, the UoS was ranked as the number one university in the UAE, recognized for its excellence in higher education.

The UoS is situated in the University City, spread over a sprawling 7.5 square kilometers campus. The University is conveniently located, just a 20-minute drive from the Dubai International Airport and 15 minutes from the Sharjah Airport, offering seamless global connectivity to visitors and participants of the conference.

College of Business Administration

The UoS College of Business Administration (CoBA) was founded in 1997. It offers undergraduate programs with majors and minors in Management, Marketing, Human Resource Management, Supply Chain Management, Accounting, Economics, and Finance. CoBA also offers DBA, EMBA, MBA, and MSc in Business Analytics programs. In 2017, it obtained AACSB accreditation. In 2022, CoBA was ranked 2nd in the UAE and between 176–200 in Business- and Economics-related topics worldwide by Times Higher Education. CoBA's EMBA program was ranked 2nd in the region in 2021.


About Mohamed Hilal Group “MHG"

“One must dream but also persevere to turn those dreams into reality" – Mohamed Hilal

Mohamed Hilal Group began in 2001 as a foundation for the existing passion and obsession for perfumery. Today, they have over 120 shops in the GCC and continue to strive for innovation. Each brand is a new and creative expression of different facets of the mind, heart, and soul, bringing scents to life with high-quality, sensational top, middle, and base notes.

From perfumes, the group expanded its unique Emirati concepts into food & beverage. Enjoying food is centered on the Art of designing the aromas within it; scent and taste come together in a natural balance. Behind each restaurant is a perfumer that knows how to manipulate scent to turn each bite into a harmony of aromas. Continuing through the creative and innovative process, the group branched out into luxurious leather goods and luxury chocolate brands.

Our philosophy is to work diligently and passionately in building our brands with love, passion, inspiration, and happiness. Our goal is to inspire others through our work and encourage and promote dedication, love, and happiness.


Ana is an exciting new Emirati dining experience. It's a modern, welcoming place that seeks to enrich its customers' lives. More than just food on a plate, Ana is a destination restaurant – a place Emiratis and tourists alike can create memories while enjoying quality service and delicious cuisine amid beautiful surroundings.

Born in 2012, Khaltat is a unique perfume brand reflecting the international language of LOVE. Blending emotions with scents, the brand offers a selection of modern fragrances, body lotions, ouds, and gift sets for perfume enthusiasts.​