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Dr.Muhammad Turki Alshurideh Associate Professor Academic RankAssociate Professor

Specialization:

  • Marketing – Relationship Marketing

Research Interests:

  • Consume Behavior , Relationship Marketing, Social Marketing, Service Marketing, Marketing Ethics, Branding, Customer Retention. Teaching Interests for MBA, MA and BBA levels: Marketing Management, Relationship Marketing, Consumer Behavior , Managing People and Organisations, Service Marketing, Social Marketing, Entrepreneurship and Innovation, Marketing Communication, International Business and Marketing, Marketing Ethics, Project Management, Principle of Marketing, Tourism Management and Marketing, Research Methods for, Business - Qualitative and Quantitative Methods

Contact

-Ph.D. Marketing, Durham Business School, Durham University, UK, 2007-2010. -MA. Marketing, Durham Business School, Durham University, UK, 2006-2007. -MBA. Marketing, Marketing Department, School of Business, The University of Jordan, Amman, Jordan, 2001-2003. -BA. Marketing, Marketing Department, School of Business, The University of Jordan, Amman, Jordan, 1998-2001.
•25th/08/2019-Till now: Fulltime faculty member, University of Sharjah •1/02/2018-1/09/2018: Acting Vice Chancellor for Academic Affairs, Fujairah University •13/8/2017-25th/08/2019: Acting Dean of the Faculty of Business Administration, Fujairah University •13/8/2017-25th/08/2019: MBA Coordinator, Fujairah University •13/8/2017-25th/08/2019: Head of Continues Education and Professional Development Centre, Fujairah University •1/9/2016-12/8/2017: Full time Lecturer – Associate Professor, The University of Jordan •1/9/2015-31/8/2016: Full time Faculty member, Skyline University College - Al Sharjah - UAE •14/2/2015-13/08/2017: Associate Professor – Fulltime faculty member, The University of Jordan •1/9/2013-1/9/2015: Head of Marketing Department, The University of Jordan •15/9/2012-1/9/2013: Marketing Manager- Consultation and Training Centre, The University of Jordan •14/2/2011-13/02/2015: Lecturer -Assistant Professor – Fulltime faculty member, The University of Jordan •10/2007-10/2//2011: Part time lecturer – Marketing Department, Durham University - UK •16/6/2005-5/8/2006: Full time lecturer - Marketing Department, The University of Jordan •15/2/2005-15/6/2006: Marketing and Sales Manager, Fauri Group Company-Jordan •14/2/2004-14/2/2005: Full time lecturer - Marketing Department, Petra Private University •15/5/2003-14/2/2004: Consultant in Sales and Marketing for all Small and Medium Projects in Jordan, Ministry of Planning- Enhanced Productivity Program •15/6/2002-15/5/2003: Marketing and sales Manager, TOT, (ILO) Noor al-Hussein foundation •1/7/1992-15/6/2002: Clearance and Logistics Manager, Munir Sukhtian Group Company
-Acting Dean of the Faculty of Business -MBA Coordinator. -Head of Continues Education and Professional Development Centre. -Head of the Research Committee. -Head of accreditation committee. -Head of program effectiveness and evaluation committee. -Head of hiring and selection committee. -Head of Graduation Ceremony Committee – Graduation 9/April/2018. -Head of Procedures and Polices Revision committee. -Head of students rights, responsibility and integrity committee. -Head of employees Students rights, responsibility and integrity committee. -Head of international cooperation committee. -Head of society, governmental and non- governmental agreements committee. -Participating in designing and translating the University and Business college vision, mission and objectives. -Design and support university educational courses and programs. -Courses allocations and programs evaluation. -Course profiles and course report auditing and monitoring -Participate in programs and course accreditations. -Being the section head involved in managing the implementation and administration of executive level programs at the marketing Department- Faculty of Business. -Monitoring and evaluating the application and dissemination of related research. -Works with the registration department and recruitment department to identify and target potential programs candidates. -Monitoring the process of selecting the needed textbooks and references for courses offered through the MBA program. -Provide all needed reports to the dean and university vice-chancellor of academic affairs that related to program progression and evaluation. -Supports both faculty and students needs by overseeing tasks such as class scheduling, preparing professors travel itineraries and coordinating delivery of student materials and classroom support tools. -New programs accreditations such as PhD in Business, MA in Agricultural marketing …etc. -Bing part of teaching effectiveness committee and quality of higher education teaching committee. -Administrating all marketing/Business Department(s) activities. -Preparing and updating the department and college websites and alumni pages. -Being involved in a variety of educational committees such as hiring and visa’s committees. -Builds long-term corporate and individual relations with private and public organizations and takes into consideration their needs when proposing changes or additions to program offerings or voluntary social events. -Being involved in conferences and trade shows preparation and execution. -Being the Head of national exams committees such Kfa’h Exam for all marketing students in Jordan. -Being head for many higher education committees at the marketing department -Being head of the research committee within both the departmental and the college levels. -Being part of the curriculums and courses syllabuses committees. -Acting as a consultant in many educational and university’s issues such as marketing plans and sales studies. -Being part of the strategic committees which prepare the university marketing strategic plan. -Being part of the strategic committee which designed the university hospital strategic plan. -Being involved in organizing all activities related to academic assignments and invigilates examinations. Works with the Registrar to ensure assessments and exams are coordinated as planned. -Preparing and participating in national social events such as the big Eftar for Etam.
-Reviewers, Dirasat: Administrative Sciences - University of Jordan -Reviewers, Al-Hussein Bin Talal University Journal of Research -Reviewers, Jordan Journal of Agricultural Sciences - University of Jordan
1-Alshurideh, M., Al kurdi, B., et al. (2019). Understanding the Quality Determinants that Influence the Intention to Use the Mobile Learning Platforms: A practical study. (Scopus – Q4). Forthcoming. 2-Alshurideh, M., Al kurdi, B., et al. (2019). Determinants of pro-environmental behavior in the context of emerging economies. International Journal of Sustainable Society. (Scopus – Q2). Forthcoming. 3-Obeidat, Z., Alshurideh, M., Al Dweeri, R. and Masa’deh, R. (2019) The Influence of Online Revenge acts on consumers psychological and emotional states: Does Revenge Taste Sweet? 33rd IBIMA Conference: 10-11 April 2019, Granada, Spain. ISBN: 978-0-9998551-2-6. International-Business-Information-Management-Association. (Web of Science, Thomson Reuters, ISI, Scopus). 4-Alshurideh, M., Al kurdi, B., et al. (2019). Factors affecting the Social Networks Acceptance: An Empirical Study using PLS-SEM Approach. Proceedings of the 2019 8th International Conference on Software and Computer Applications. Scopus Indexed. 5-Alshurideh, M. (2019) Do Electronic Loyalty Programs Still Drive Customer Choice and Repeat Purchase Behaviour? International Journal of Electronic Customer Relationship Management. 12(1), 40-57. (Inderscience-Scopus – Q3). 6-Alshurideh, M., Alsharari, N., Al Kurdi, B. (2019) Supply Chain Integration and Customer Relationship Management in the Airline Logistics. Theoretical Economics Letter, 9(2). PP. 392-414. (ABDC Journal Quality List: B) 7-Alshurideh, M., et al. (2018) Pharmaceutical Promotion Tools Effect on Physicians’ Adoption of Medicine Prescribing: Evidence from Jordan. Modern Applied Science, 12(11), 20-222. (ERA A). 8-Alshurideh, M. T. (2017). A theoretical perspective of contract and contractual customer-supplier relationship in the mobile phone service sector. International Journal of Business and Management, 12(7), 201-210. ‏ 9-Alshurideh, M., Al Kurdi, B., Abu Hussien, A., & Alshaar, H. (2017). Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market. Journal of Marketing Communications, 23(5), 513-532. ‏(Scopus- Q1 and ABD –B) 10-Alshurideh, M. T., Al-Hawary, S. I. S., Mohammad, A. M. E., Al-Hawary, A. A., & Al Kurdi, B. H. (2017). The Impact of Islamic Banks' Service Quality Perception on Jordanian Customers Loyalty. Journal of Management Research, 9(2), 139-159. 11-Alshraideh, A. T. R., Masa’deh, R. E., Al-Lozi, M., & Alshurideh, M. T. (2017). The Impact of Training Strategy on Organizational Loyalty via the Mediating Variables of Organizational Satisfaction and Organizational Performance: An Empirical Study on Jordanian Agricultural Credit Corporation Staff. Journal of Social Sciences (COES&RJ-JSS), 6(2), 365-392. (Scopus) 12-Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust. International Journal of Marketing Studies, 9(2), 92-103. 13-Ammari, G., Al Kurdi, B., Alshurideh, M., Obeidat, B., & Hussien, A. H. A. (2017). Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees’ Loyalty. International Journal of Marketing Studies, 9(2), 113-133. 14-Alshurideh (2016) Exploring the Main Factors Affecting Consumer Choice of Mobile Phone Service Provider Contracts. Int. J. Communications, Network and System Sciences, 9, 563-581 15-Alshurideh (2016) Is Customer Retention Beneficial for Customers: A Conceptual Background. Journal of Research in Marketing, 5(3), 382-389. 16-Alshurideh, M., (2016) Scope of Customer Retention Problem in the Mobile Phone Sector: A Theoretical Perspective. Journal of Marketing and Consumer Research, 20, 64-69. 17-Alshurideh, M., Alkurdi, B. & et al. (2016). Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers. International Business Research, 9(9), pp. 78-90. 18-Al-Gasaymeh, A., Kasem, J., and Alshurideh, M. (2015). Real Exchange Rate and Purchasing Power Parity Hypothesis: Evidence from ADF Unit Root Test. International Research Journal of Finance and Economics. International Research Journal of Finance and Economics. 142, pp: 1-12. (Scopus) 19-Alshurideh, M., Alhadeed, A., and Alkurdi B. (2015) The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees. International Journal of Marketing Studies 02/2015; 7(1), pp: 138-145. 20-Ghannjeh, A. Alshurideh, M., Abuhamad, A. et al. (2015) A Qualitative Analysis of Product Innovation in Jordan's Pharmaceutical Sector. European Scientific Journal, 11(4), pp:1857-7881 21-Alshurideh, M., Bataineh, A., Alkurdi, B., Alasmr, N. (2015) Factors affect Mobile Phone Brand Choices – Studying the Case of Jordan Universities Students. International Business Research, 8(3), pp: 141-155. 22-Alshrideh, M. (2014) Do we care about what we buy or eat? A practical study of the healthy foods eaten by Jordanian youth. International Journal of Business and Management. Issues 9, Vol. 4, pp: 65-75. 23-Alshurideh, M. (2014) The Factors Predicting Students’ Satisfaction with Universities’ Healthcare Clinics’ Services: A Case-Study from the Hashemite Kingdom of Jordan. Research Journal of International Studies, Dirasat: Administrative Science. Issue, 41, Vol. 2, pp: 451-464. 24-AL-Duhaish, A., Alshurideh, M., Masa'deh, R., and Alz'bi, Z. (2014) The Impact of the Basic Reference Group Usage on The Purchasing Decision of Clothes (A Field Study of Saudi Youth in Riyadh City). Dirasat: Administrative Science. Issue, 41. Vol. 2, pp: 205-221. 25-Alshurideh, M. (2014) A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market. Journal of Management Research. ISSN 1941-899X. Issues 6, Vol. 1, pp: 109-125. 26-Al-Dmour, H., Alshurideh, M., and Salehih, S. (2014) A Study of Jordanians’ Television Viewers Habits. Life Science Journal, 11(6), pp: 161-171. (Scopus - Q4). 27-Al-Dmour, H., Alshurideh, M., and Shishan, F. (2014) The influence of mobile application quality and attributes on the continuous intention of mobile shopping. Life Science Journal, 11(10), pp: 172-181. (Scopus – Q4) 28-Alshrideh, M., Shaltoni, A. M., Hijawi, D. (2014) Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. International Journal of Marketing Studies. Issues 6, Vol. 2, pp: 163-168. 29-Alshurideh, M. Nicholson, M., and Xiao, S. (2012) The Effect of Previous Experience on Mobile Subscribers' Repeat Purchase Behaviour, European Journal of Social Science, ISSN: 1450-212X. Issues 30, Vol. 3, pp: 366-376. (Scopus) 30-Alshurideh, M. Masa'deh, R. and Alkurdi, B. (2012) The effect of Customer Satisfaction Upon Customer Retention in the Jordanian Mobile Market: An Empirical Investigation. The European Journal of Economics, Finance and Administrative Sciences, ISSN: 1450-2275. Issues 47, pp: 69-78. 31-Abu ELSamen, A. and Alshuraideh, M. (2012) The Impact of Internal Marketing on Internal Service Quality: A Case Study in a Jordanian Pharmaceutical Company. International Journal of Business and Management, Vol. 7, No. 19. ISSN 1833-3850 E-ISSN 1833-8119. October 2012, pp: 84-95. 32-Obeidat, B., Sweis, R., Zyod, D., Masa’deh, R., and Alshurideh, M. (2012) The Effect of Perceived Service Quality on Customer Loyalty in Internet Service Providers in Jordan. Journal of Management Research. ISSN: 1941-899X. Vol.4, No.4. pp: 224-272. 33-Shannak, R., Masa’deh, R., Alzu’bi, Z. Obeidat, B., Alshurideh, M., and Altamony, H. (2012) A Theoretical Perspective on the Relationship between Knowledge Management Systems, Customer Knowledge Management, and Firm Competitive Advantage. European Journal of Social Science, ISSN: 1450-2267. Vol.32, No.4 (2012), pp. 520-532. (Scopus) 34-Al-Zoubi, Z., Al-Lozi, M., Dahiyat, S., Alshurideh, M. and Al Majali, A. (2012) Examining the Effects of Quality Management Practices o Product Variety. European Journal of Economics, Finance and Administrative Sciences. ISSN: 1450-2275, Issue 51. pp: 10-19. (Scopus) 35-Alkalha, Z., Al-Zoubi, Z. and Alshurideh, M. (2012) Investigating the Effects of Human Resources Policies on Organizational Performance: Empirical Study on Commercial Banks Operating in Jordan. European Journal of Economics, Finance and Administrative Sciences, 51(51), 44-64. (Scopus) 36-Al-Jarrah, I, Al-Zoubi, Z., Jaara, O. and Alshurideh, M. (2012) Evaluating the Impact of Financial Development on Economic Growth in Jordan. International Research Journal of Finance and economics,94, 123-139. (Scopus) 37-Al-Shurideh, M. and Dr. Al-dmour, H. (2008) The Influence of Promotional Mix Elements on Jordanian Consumer's Decision Cell Phone Services Usage: An Analytical Study, The Jordanian Journal of Business Administration, 4(4), Oct. ISB: 1815-8633.
My teaching and learning philosophy is consistent with the university and department mission, which is to educate students to meet the demands of the employment markets for educated professionals. This requires that students develop the knowledge and skills necessary for careers as marketers and managers in public and private marketing organizations. To improve our students’ knowledge, it is important to develop the students’ communication, teamwork, leadership, and problem solving skills. As well, I believe that a lecturer is not a giver of knowledge; he is a motivator, facilitator or a guider for the students. My job, as an instructor, is to encourage learning by creating a relaxed environment for students, stimulating their conversation about concepts being presented and organizing material in a way that makes them easiest to understand. In addition, to provide and support a quality teaching environment, an instructor should be willing to change the way that he or she teaches. In this respect, I am open to change and constantly try to re-evaluate the courses that I teach with the goal of improving teaching environment and teaching methods in addition to the taught materials. Overall, I have found that practical examples help students to get better understand of complex marketing concepts because each student will need to actively focus his or her thinking on the problem solving through team or individual engagement rather than passively listening to a lecture. I am committed to provide students with the best learning experience possible so that they can lead fulfilling careers when they graduate from the University. By helping to make a difference to my students, they hopefully, can make a difference with the people they work with and interact efficiently with in the future by providing them with all possible modern means to help, guide and encourage them. To add more, I like to build good and moderate relations with my colleagues and students with all possible means to work as a team to facilitate teaching climate and to enhance the university culture.
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