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Dr.Narjes Haj Salem Assistant Professor Academic RankAssistant Professor

Specialization:

  • Ph.d. in Business Administration (Marketing), HEC Montreal, Canada, 2013

Research Interests:

  • Service marketing and customer experience; B2B and B2C customer relationship management; Customer revenge; Retail and environmental psychology; Cross-cultural studies.

Contact

• Ph.D. in Business Administration, Major: Marketing; minor: Quantitative Methods, HEC Montreal (AACSB, EQUIS, AMBA), Canada. • Master of Science in Administration (M.Sc.), Marketing, HEC Montreal (AACSB, EQUIS, AMBA), Canada. • Bachelor of Business Administration, International Business, ESC Tunis, Tunisia
- Assistant Professor in Marketing, 2015 - Now Dep. Of Management, Marketing & Public Administration, College of Business Administration, University of Sharjah, UAE - Senior Research Fellow (Equivalent to Assistant Professor) 2014 - 2015 Enterprise institute, University of Neuchatel, Switzerland - Lecture (part time) 2004 - 2014 Department of Marketing, HEC Montreal, Canada - Post-Doctoral Fellow 2013 - 2014 Department of Marketing, HEC Montreal, Canada - Professional of Research 2008 - 2013 Chair of Commercial Space and Customer Service Management, HEC Montreal, Canada - Marketing Researcher 2005 - 2008 Chair of Commercial Space and Customer Service Management, HEC Montreal, Canada - Research Assistant 2001 - 2005 Omer DeSerres Chair of Retailing, HEC Montreal, Canada
- Member of the University Committee for International Relations and Rankings - Member of the Accreditation and Curriculum Committee - Organizing Committee - 2nd & 3rd Innovation & Entrepreneurship Forum - Organizing Committee- Entrepreneurship Week Competition - Supervisor Business Student Association - Organizing Committee- Innovation day - Member Cultural and Social Affairs Committee - Member accreditation committee of the Professional Diploma in Public Sector Innovation - Member of Award for Outstanding graduate student committee - Member of a committee nominated by the UoS to participate in a study about the structure of the Sharjah population, in collaboration with the government of Sharjah.
American Marketing Association (AMA). Administrative Sciences Association of Canada (ASAC).
Haj-Salem, Narjes, Jean-Charles Chebat and Yany Gégoire. “Does satisfaction with complaint handling matters in the business context? The role of trust and switching barriers.” Haj-Salem, Narjes. “A Cross-Cultural Study of Switching Barriers, Loyalty and Revenge,” Haj-Salem, Narjes. “Privacy concerns in social media: Paradoxical behavior among young adults in UAE.” Volkan, Yeniaras, Narjes Haj-Salem and Mohammad AL-hawari. “Markets vs. Governments: Should governments offer support to boost entrepreneurial behavior of entrepreneurial firms.”
Refereed Journal Articles Haj-Salem, Narjes, Chebat, Jean-Charles, Richard Michon and Sandra Oliveira (2016). “Why Male and Female Shoppers don’t See Mall Equity Through the Same Lens: The Mediating Role of Self-Congruity,” Journal of Business Research, 69(3), 1219-1227 (ABDC Journal ranking: A) Haj-Salem, Narjes and Jean-Charles Chebat (2014). “The Double-Edged Sword: The Positive and Negative effects of Switching Costs on Customer Exit and Revenge,” Journal of Business Research, 67(6): 1106-1113. (ABDC Journal ranking: A) Chebat, Jean-Charles, Richard Michon and Narjes Haj-Salem (2014). “The Effects of Mall Renovation on Shopping Values, Satisfaction and Spending Behavior,” Journal of Retailing and Consumer Services, 21(4):610-618. (ABDC Journal ranking: A) Chebat, Jean-Charles, Narjes Haj-Salem and Sandra Oliveira (2014). “Why Shopping Pals make Malls Different?” Journal of Retailing and Consumer Services. 21(2): 77-85. (ABDC Journal ranking: A) • Reported in the Elsevier Research Selection for Science Journalists and Reporters (January 2014). • Summarized in the Dailymail (UK).
• Supervisor- Internship report, Laura Roxanne Stadler, Enterprise institute, University of Neuchatel, Switzerland (Fall -2014-2015). • Co-Supervisor -Research dissertation, Stéphane Walker, « L’impact du label équitable sur la perception du goût et de la qualité des produits » (2015), Enterprise institute, University of Neuchatel, Switzerland
- Awarded scholarship for doctoral studies in administration, Government of Quebec: "Quebec Research Funds on Society and Culture", most prestigious doctoral scholarships provided by the government of Quebec. - Best Paper Award, 4th Conférence de Recherche en Gestion, HEC Montreal - Ph.D. program Scholarship for academic excellence, HEC Montreal. - Best Dissertation Award, M.Sc. program, HEC Montreal. - Awarded Outstanding Student, École Superieure de Commerce, Tunisia.
College of Business Administration, University of Sharjah Fall 2016- Member of “Ideas and Innovation Box” committee Fall 2016- Accreditation and Curriculum Committee, dep. management Fall 2016 Organizing committee- In house graduation ceremony (January 2017) Fall 2016- Supervisor Business Student Association Fall 2015 Organizing Committee- Entrepreneurship Week Competition (13-17 Dec.) Fall 2015 Organizing Committee- Innovation day (22 Nov.) 2015 Member Cultural and Social Affairs Committee Spring 2016 Member accreditation committee of the Professional Diploma in Public Sector Innovation Spring 2016 Member of Award for Outstanding graduate student committee Spring 2016 Member of committee for the creation of a Chair in marketing Spring 2016 Member of a committee nominated by the UoS to participate in a study about the structure of the Sharjah population, in collaboration with the government of Sharjah.
I am an adherent to the learner-centered teaching philosophy. I truly believe that the main role of a teacher is to help student and guide them in their learning endeavors. To succeed on helping my students learn, I base my teaching strategies on three principles. My first principle is to create a stimulating learning atmosphere for my students. My second principle is to adopt multiple paths to knowledge, by using a variety of teaching means: project videos, use cases, debates in classroom, invite guest speakers, etc. My third principle consists to assessing learning in creative ways. I apply this last principle by using a variety of assessment methods: quizzes, exams, individual and/or team research projects, short essays, oral presentations, etc. Most importantly, I always give formative feedback to the students. In sum, I try my best to deliver value to my student.
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