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Bachelor of Science in Business Administration - Marketing

College
College of Business Administration
Department
Management
Level
Undergraduate
Study System
Courses
Total Credit Hours
123 Cr.Hrs
Duration
4 Years
Intake
Fall & Spring
Location
Sharjah Main Campus
Language
English
Study Mode
Full Time

Bachelor Of Science In Business Administration- Marketing

Program Overview:
The Management major prepares students who want to pursue careers in the fields of Management, Marketing, Human Resource Management, Supply Chain Management or pursue graduate studies in the related topics. The Department of Management offers two B.Sc. Degrees:
• B.Sc. in Supply Chain Management, and
• B.Sc. in Business Administration in the disciplines of
    - Management
    - Marketing
    - Human Resource Management (HRM)

The Bachelor of Science program in Management requires that a student completes 123 credits of courses and attains a minimum Cumulative GPA of 2.00.The program consists of three categories as summarized below: University Requirements (UR), College Requirements (CR) and Program Requirements (PR).​​​

The program information is as follows:  
B.Sc. in Business Administration – Management or Marketing or HRM (123 Credits)


University Requirements (UR)College Requirements (CR)Program Requirements (PR)Total
Mandatory Core Courses18
48
21
87
Electives Core Courses6
6
9
21​
Minor Courses--15
15
Total245445123

Note: UR: University Requirement, CR: College Requirements, PR: Program Requirements. 

     I.          University Requirements

Every student is required to take 24 credit hours of general education courses. Eighteen (18) mandatory credit hours and (6) elective credit hours as indicated in the University section (General Education).

     II.          College Requirements

Every student in the College of Business Administration – irrespective of specialization – is required to complete 54 credit hours of General Business courses.  48 credit hours are Mandatory Core Courses and 6 credit hours are Elective Core Courses. These courses consist of foundation and skill courses required of all business students. Descriptions are presented in the introductory pages of the College of Business Administration section in this Bulletin.


A.   Remedial Courses

Students whose high school certificate's track is Literature must take a Remedial Mathematics. Students whose High School certificate is in science and business studies may directly take Mathematics for Business course.

​B.   Mandatory Courses

Every student in the CBA – irrespective of specialization– is required to complete 54 (48+6) credit hours of General Business courses. Following are the 16 mandatory courses (48 credit hours).​

​​
Course NumberCourse TitleCredit HoursPrerequisites
0301120
Financial Accounting
3 None
0301211
Managerial Accounting
3None
0302160
Principles of Management
3None
0302170
Principles of Marketing
3None
0302250
Legal Environment of Business
30302160
0302262
Organizational Behavior
30302160
0302350
Ethics and Islamic Values in Business
30302250
0302361Operations and Supply Chain Management131440264
0302461Research Methods231440264
0302467
Strategic Management3Senior Standing
​0308151
​Principles of Microeconomics
​3
​None
​0308230
​Financial Management
​3
​None
​0308252
​Principles of Macroeconomics
​3
​0301151
​1440100
​Mathematics for Business
​3

​1440264
​Business Statistics
​3
​1440162
1503130Introduction to BIS33
None
1Equivalent to 0302311 - Operations Management
2Equivalent to 0302461 - Business Research Methods and 0302473 - Marketing Research Methods

3Equivalent to 0303130 - Introduction to MIS

C.  Elective Core​ Courses

Each student in the college must successfully complete 6 credit hours from the following:

Course NumberCourse TitleCredit HoursPrerequisites
0301327
Taxation and Zakat30301120
​0301425
​Financial Statement Analysis
​3
​0301120
​0302254​
​Business Communication
​3
​0202112
​0302383
​Business and Government
​3
​0302160
​0308334
​Real Estate Finance
​3
​0308230
0308450
Money and Banking
30301252
1503211
Business Analytics
3
1503130
1503228
E-Business
30303130

Note 1: Minimum 75 Credit Hours/ Department Approval

iii-   Program Requirements:

The Department of Management requires students to take 30 credit hours in the specialization and 15 credit hours from an approved minor. The specialization courses are divided into mandatory and elective courses as follows:​

A) Mandatory Department Courses:
The list of the mandatory core courses of all concentrations in the Management program encompasses the 15 credit hours summarized in the table below.

Course NumberCourse TitleCredit HoursPrerequisites
0302354Internship in Business 3Note
0302280Public Sector  Management*30302160
0302367Entrepreneurship30302160
0302370Consumer Behavior30302170
0302360Human Resource  Management30302160
Note: Minimum 75 Credit Hours/ Department Approval

*(Equivalent to introduction to public administration 0302280)

B) Concentrations offered by the Department of Management
ii. Marketing Concentration- List of Courses
Each student who chooses Marketing as his/her area of concentration must successfully complete 15 credit hours (five courses of which 2 are compulsory and 3 are electives) from the following list of courses:

Compulsory Courses for Marketing Concentration Students (6 credit hours)

Course Number
Course Title
Credit HoursPrerequisites
0302375
Marketing Communications30302170
0302371Strategic Marketing 3Note
Note: Minimum of 99 credit hours should be earned to enroll in the 'Strategic Marketing' course. 

Elective Courses for Marketing Concentration Students (9 credit Hours)

Course NumberCourse TitleCredit HoursPrerequisites
0302372
Services Marketing 30302170
0302386Public Sector Marketing30302170
0302374Management of Marketing Channels  30302170
0302470Global Marketing30302170
0302471Event Marketing and Management30302170
0302472Customer Relationship Management  30302170
0302474Special Topics in Marketing30302170
0302373Sales Management30302170
0302376Internet Marketing30302170
0302476Green Marketing
(Equivalent to Sustainable Marketing 0302476)
30302170
0302468Major Project 30302461
0303228E-Business30303130 or 1153130​​

C) Minor Programs offered by the Department of Management
i. Minor in Management 
The Department of Management offers a minor in Management to students studying a major other than Management. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) from the following list:

Course NumberCourse TitleCredit HoursPrerequisites
0302360Human Resource Management*30302160
0302362International Business30302262
0302363Creative Thinking and Problem Solving30302160
0302366Organizational Analysis and Design30302262
0302367Entrepreneurship*30302160
0302369Total Quality Management31440264, 0302160
0302462Managing Change and Innovation30302262
0302463Small Business Management30302160
0302464Leadership and Management30302160
0302465Special Topics in Management30302160
0302466Corporate Social Responsibility30302160
*Human Resource Management, and Entrepreneurship are only available for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management) 

ii. Minor in Marketing 
The Department of Management offers a minor in Marketing to students studying a major other than Marketing. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) from the following list:

Course NumberCourse TitleCredit HoursPrerequisites
0302370Consumer Behavior*30302170
0302371Strategic Marketing3Note
0302372Services Marketing30302170
0302373Sales Management30302170
0302374Management of Marketing Channels30302170
0302375Marketing Communications30302170
0302376Internet Marketing30302170
0302386Public Sector Marketing30302170
0302476Green Marketing
(Equivalent to Sustainable Marketing 0302476)
30302170
0302470Global Marketing30302170
0302471Event Marketing and Management30302170
0302472Customer Relationship Management30302170
0302474Special Topics in Marketing30302170
* Consumer Behavior is only available for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management). Consumer Behavior is mandatory for  students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management) 

Note: Minimum of 99 credit hours should be earned to enroll in the Strategic Marketing' course.

iii. Minor in Human Resource Management
The Department of Management offers a minor in Human Resource Management to students studying a major other than Human Resource Management. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) listed below:

Course NumberCourse TitleCredit HoursPrerequisites
0302360Human Resource Management* 130302160
0302460International Human Resource Management30302262
0302364Human Resource Development30302360
0302365Recruitment and Selection30302262
0302464Leadership and Management30302160
0302390Performance Management30302360
0302391Current Topics in HRM30302360
0302392Employment Law in the UAE30302250
0302493Pay and Salary Administration30302360
*Human Resource Management course is only available for students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management)

1. Human Resource  Management is mandatory for  students who are not taking a concentration in the Department (Management, Marketing or Human Resource Management)

iv. Minor in Supply Chain Management
The Department of Management offers a minor in Supply Chain Management to students studying a major other than Supply Chain Management. To satisfy the minor requirements, students must successfully complete five courses (15 credit hours) listed below:

Course NumberCourse TitleCredit HoursPrerequisites
0302340Supply Chain Planning & Operation30302361
0302341Quality & Process Management31440264 and 0302160
0302443Supply Chain Analytics31440264
0302344Logistics & Supply Chain Modeling3 0302340
0302345Distribution & Warehouse Management 30302340
0302346Procurement & Supply Management 30302340
1503441Enterprise Systems30303130 or 1503130
0302441Transportation Planning and Management30302340
1503347Customer Relationship Management Systems30302170 or 1503240

Students can also choose their minor from other programs offered by the other departments at the College of Business Administration.


Study Plan (123 Credits):

The study plan for Marketing Program is presented in this link. The plan shows that the students can normally complete the program within eight regular semesters over a period of four academic years. 
​​
Course Description

The courses described below constitute all courses, mandatory and electives, that are offered by the Department of Management to various tracks. College required courses are described in the College of Business Administration section.

Descriptions of all courses offered by the Management program are given below.

 

COLLEGE MANDATORY COURSES (FOR ALL THE PROGRAMS IN THE COLLEGE)

0302160              Principles of Management

Prerequisite:      None

This course presents the current management practices as they apply in the modern business world. The course discusses the four cornerstones of the management function: planning, organizing, leading, and controlling. It addresses the function of management from classical, behavioral, contingency and system perspectives.

 

0302170              Principles of Marketing

Prerequisite:      None

This course is designed to acquaint students with the scope and nature of the marketing function, the way business organizations build and maintain profitable relationships with customers, and create value to optimize their positions in today's dynamic competitive environment. The course will help students understand and develop a marketing plan by integrating the components of the marketing mix and by making valid, sustainable, and ethical decisions. Subjects covered include marketing definition and function, marketing plan process, the marketing environment, key customer-driven marketing strategy decisions (i.e., segmentation, targeting, positioning), and the tactical marketing tools or marketing mix (product, price, Promotion, and Place).

 

0302250              Legal Environment of Business

Prerequisite:      0302160 - Principles of Management

This course will provide a general and practical introduction to the legal environment that affects business persons, traders, and other business transactions. It will consider how laws are applied in business contexts and how it impacts upon its activities, contracts, business organizations, companies law, labor law and commercial transactions. The course will address various legal subjects including contract law, commercial law, litigation law, Alternative Dispute Resolution (ADR), corporate law, tort law, civil law and liability law, intellectual property and Internet laws. The focus will be on common law, but the course will also consider the civil legal system in the UAE. The course mainly focuses on practical aspects of business environment.

 

0302262              Organizational Behavior

Prerequisite:      0302160 - Principles of Management

This course seeks to familiarize students with the basic principles of individual and group behaviour and their applications within organizations. Topics covered include job design, perceptions, learning, communication, decision-making, motivation, group dynamics, conflict management, power and politics, leadership, organizational change and effectiveness. 

 

 

0302350              Ethics & Islamic Values in Business

Prerequisite:      0302250 - Legal Environment of Business

What 'ought' to be the right things to do? What 'should' be done? Ethics is concerned with such 'ought' and 'should' questions, making it a normative field. In this course, we try to define Ethics in general and Business Ethics in particular. We attempt to approach these questions from both a Western and Islamic perspectives.  

The course is structured along three parts. In the first & second parts, we investigate the foundations of ethics from Western and Islamic perspectives. The third part looks at some important ethical issues pertaining to business activities. This part serves to apply the ethical concepts and theories to real-life business scenarios covered in the first two parts using real case studies (e.g. Enron, WorldCom, Nestle, Nike, and the like). 

 

0302361              Operations & Supply Chain Management

Prerequisites:    1440264 - Business Statistics

This course provides an understanding of fundamental concepts of operations and supply chain management. It covers the systematic approaches to managing all activities involved in producing goods and delivering services including their transformation process from point of origin to point of use. Students will learn responsibilities of operations and supply chain managers, operations strategy, productivity measurement, layout strategy, product design, supply chain activities, and supply chain analytics using multiple tools and techniques.

 

 

0302461              Research Methods

Prerequisite:      1440264 - Business Statistics

The course introduces students to the basics of Business Research. Students will gain an understanding of the importance of business research and how research is carried out in business settings. The course will cover both qualitative and quantitative research tools (Survey, experimentation, observation Focus group and depth interviews) and the processes of developing and assessing the validity of measurement tools. Additionally, the course will introduce common sampling procedures and will expose students to basic data analysis techniques using SPSS software. At the end of the course, students will complete in group, a research project based on business topic of interest. 

 

0302467              Strategic Management

Prerequisite:      senior standing

Strategic Management is a course designed to expose students to a strategic perspective on issues that concern the firm as a whole. The course draws on and integrates concepts from the functional areas (i.e. marketing, finance, accounting, management, management information systems, and operations) in the analysis and resolution of complex business situations. It allows moving from a functional perspective to a strategic one. Beyond internal integration, Strategic Management concerns the processes by which firms choose, maintain or redirect their strategic positions within ever-changing external environments. The course also explores the issues of defining corporate mission, objectives, and goals. It focuses on the analysis of the firm's external and internal environment to identify reasons for competitive advantage in a global context. In that perspective, the course takes into account the cultural, ethical, political, and regulatory issues in the global business environment context. Through the combination of lectures, readings, case studies, class engagement, and project paper this course introduces the students to the concepts, theories, and tools and techniques prerequisite to critical and effective strategic analysis, thinking and communication.

 

COLLEGE ELECTIVE COURSES (FOR ALL THE PROGRAMS IN THE COLLEGE)

 

0302254              Business Communication

Prerequisite:      0202112 - English for Academic Purposes

This course introduces students to the essentials of business communication to enable them to achieve better organizational effectiveness and conduct better business transactions. It emphasizes verbal, written, and non-verbal communication skills that are required in any business environment. This course also examines issues related to international and cross-cultural communication.

 

0302383              Business and Government

Prerequisite:      0302160 - Principles of Management

This course examines the relationship between business, government, and society (BGS). Given the turbulent socio-economic environments and climate change, the roles of the three domains- the government, the private sector and civil society have become more important than ever before. It will explore the ways these three domains can work in tandem to grapple with the intricate issues such as fraudulent corporate behavior, climate crisis and social and economic inequity and inequality. Topics include the models of BGS relations, business power, corporate social responsibility, globalization and its implications for the regulatory regime, and regulations. Applied aspects of the regulatory regime will include competition, environment, tax reform, consumerism, and workforce with particular focus on the UAE. 

  

0302354              Internship in Business

Prerequisite:      Departmental Approval (Assumed 75 credits)

This course is intended to provide students with practical training in their areas of concentration according to an approved plan. During the period of internship, the students are employed and supervised by firms and participate in various types of business works in accordance with a plan approved by the department and the college. A student must complete 120 hours intensive training in an organization designated by the College in cooperation with the University training office within a time frame (4 to 6 weeks). 

 

1503211              Business Analytics

Prerequisite:      1503130- Introduction to BIS

The course is an introduction to business analytics. This course will focus on teaching fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. This course will also focus on teaching how to identify, evaluate, and capture business analytic opportunities that create value. Toward this end, students will learn basic analytic methods and analyze case studies on organisations that successfully deployed these techniques. 

 

1503228    E-Business 

Prerequisite:      1503130- Introduction to BIS

The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development.  The course focuses on how business is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place.  The course prepares students, as future managers, to critically assess the impact of information systems on the e-business.  It also introduces those skills required in order to manage online environments and projects.  Students will build their knowledge of the e-business & e-commerce world, beginning with developing an understanding of the technical and strategic aspects of the online environment. Participants then will build on this by developing hands-on familiarity with the most important online business tools and techniques, and conclude by exploring the best practice processes employed in addressing real world e-business & e-commerce management challenges. 

 

UNIVERSITY REQUIRED COURSE

0302200       Fundamentals Of Innovation And Entrepreneurship 

Prerequisite:      none

A non-conventional highly interactive course designed to provide UOS students with a unique experience into identifying the concepts of innovation, entrepreneurship, growth and leadership.  At a practical level, this course equips students with the necessary design thinking and entrepreneurial skills and tools to enhance their personal development, business oriented mindset and future professional career. 

 

DEPARTMENT MANDATORY COURSES (FOR ALL THE PROGRAMS IN THE DEPARTMENT OF MANAGEMENT)

 

0302280              Public Sector Management

Prerequisite:      0302160 - Principles of Management

This course is structured around several basic themes: (a) the transition of public sector management from the old to the new mode; (b) political environment, public managerial responsibilities, and ethics, and (c) program and resource management focusing on the newer forms organization and collaboration and innovative managerial processes. The UAE experiences will be discussed in selected areas. 

0302354              Internship in Business

Prerequisite:      Departmental Approval (Assumed 75 credits)

This course is intended to provide students with practical training in their areas of concentration according to an approved plan. During the period of internship, the students are employed and supervised by firms and participate in various types of business works in accordance with a plan approved by the department and the college. A student must complete 120 hours intensive training in an organization designated by the College in cooperation with the University training office within a time frame (4 to 6 weeks). 

 

0302360              Human Resource Management

Prerequisite:      0302160 - Principles of Management

This course is designed to acquaint the students with the theories, practices and methods related to the effective utilization and management of employees in the business organization. It covers the key talent management practices that can be used to facilitate effective position planning, talents recruitment & selection, training & development, performance appraisal, compensation, rewards, and retention.

 

 

0302367              Entrepreneurship

Prerequisite:      0302160 - Principles of Management

This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and characteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportunities, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures.

 

0302370              Consumer Behavior

Prerequisite:      0302170 - Principles of Marketing

This course aims to provide students with an in-depth knowledge of the major theories and research findings in the field of consumer behavior and help them to relate this knowledge to marketing practices. Using principles from several disciplines (i.e., economics, psychology, social psychology, sociology, and anthropology), the course answer question such as: How and why consumers make specific decisions or behave in certain ways? What motivates them? How to capture their attention? or what makes them loyal to a particular brand or firm? Topic covered include attitude formation, motivation, perception, persuasive communication, decision-making process, learning, and memory. The course also discusses the influence of UAE/ Gulf region cultural values on consumer behavior. 

 

BUSINESS ADMINISTRATION MANAGEMENT

MANAGEMENT ELECTIVE COURSES

0302260              Quantitative Business Analysis

Prerequisite:      1440264 - Business Statistics

This course aims to equip business students with various tools and techniques that allow them to identify business problems using quantitative terms, analyze the problem, generate appropriate solutions, and evaluate the results. It clarifies the main stages of the problem-solving process. It nurtures analytical decision-making skills concerning real-life service and industrial situations in the areas of linear programming, transportations models, assignments, decision analysis, and regression models. This course will also introduce students to data analysis using Excel and SPSS.

0302362              International Business

Prerequisite:      0302262 - Organizational Behavior

This course is a theoretical and practical introduction to the issues, opportunities, and complexities associated with doing business internationally. The course provides students a managerial perspective on international business issues. The focus is primarily on the international business environment and the activities of multinational corporations. However, topics covered in the course are relevant and applicable to small and medium-sized companies (SMEs), including those operating in a purely domestic context and preparing to serve a foreign market. Among the key topics to be covered are foreign direct investment, international trade, firm and country competitiveness, regional trade associations, international institutions, managerial functions in an international context, and organizational and national cultures.

 

0302363              Creative Thinking and Problem Solving

Prerequisite:      0302160 - Principles of Management

This course aims to enhance the critical and creative thinking of students and to sharpen their problem-solving skills. This, in turn, prepares them to face the challenges of making good decisions in the face of complexity, uncertainty, and change; helping them to become better managers and leaders in their future career.

 

0302366              Organizational Analysis & Design

Prerequisite:      0302262 - Organizational Behavior

This course aims to provide students with the knowledge and the skills to enable them to design effective organizational structure of the business organizations. It covers topics such as organizational effectiveness, dimensions of organization structure and its determinants (e.g. size, strategy, technology, environment and power), different forms of organization structure and management of the environment.

 

0302369              Total Quality Management

Prerequisite:      1440264 - Business Statistics and 0302160 - Principles of Management.

This course is designed to give students fundamentals of Total Quality Management with emphasis on contemporary quality planning, control and management approaches, implementations and criticisms.

 

0302463              Small Business Management

Prerequisite:      0302160- Principles of Management

This course explores crucial aspects in managing small business enterprises. It emphasizes identification and analysis of major operating constraints and issues confronting small businesses as well as appropriate methods for their resolution. Topics covered in this course include obtaining capital, controlling inventory, setting prices, promotion strategies, and growth and expansion decisions.

0302465              Special Topics in Management

Prerequisite:  0302160- Principles of Management

This course is designed to acquaint the students with the theories, practices and methods related to the effective utilization and management of employees in the business organization. This course examines topics which reflect the historical development of seminal theories used in organizational studies as well as the contemporary and cutting edge practices, topics and/or managerial issues. 

 

0302466              Corporate Social Responsibility

Prerequisite:      0302160 - Principles of Management

In this course, students will discover, differentiate and discuss the scope and consequences of corporate decision making and decisions for various constituencies; develop a framework for discussing good corporate decisions; explore the role and responsibility of the individual in the stewardship of a culture of quality decision making; explore the role and responsibility of leadership and governance in the formation of policies and processes of good decision making and best practices and understand a company's obligation to and impact on its constituencies for the decisions that its leaders make and its employees implement.

0302468              Major Project

Prerequisite:      0302461 - Research Methods

This course is an opportunity for students to demonstrate their ability to work independently under the guidance of a supervisor focusing on their area of specialization or concentration. Students will work on a research project using their cumulative academic experience to either fill a theoretical gap or solve a practical problem in a real business environment. The project involves actual data (primary and/or secondary) in a realistic setting. During the project, students have the opportunity to collect and process/analyze the data, upon which students will make relevant recommendations related to the issue studied.

MANAGEMENT MANDATORY COURSES

0302462              Managing Change and Innovation

Prerequisite:      0302262 - Organizational Behavior

This course focuses primarily on the variety of ways in which the process of change can be implemented and managed in an organizational setting. The course involves an exploration of the theoretical frameworks for planning the change and the innovation process. It also critically examines a range of intervention techniques utilized in practice in such processes.

 

0302464              Leadership and Management

Prerequisite:      0302160 - Principles of Management

This course provides the basis for understanding what leadership is and what leaders do to be successful. The main focus of the course is to provide students with knowledge and skills on different approaches to leadership from both a theoretical and practical perspective. It exposes students to different forms of leaderships in a corporate setting, and their importance in achieving the organization's overall goals.

 

 

MARKETING COURSES

MARKETING ELECTIVE COURSES

0302372              Services Marketing

Prerequisite:      0302170 - Principles of Marketing

This course focuses on the special issues related to the marketing of services compared to the marketing of products. The students will learn the subtle differences involved in the marketing process of services compared to products. The course provides the students with the opportunities to discuss and analyze strategies of a cross-section of service organizations. 

 

0302373              Sales Management

Prerequisite:      0302170 - Principles of Marketing

This course aims to introduce students to sales managers' challenges in today's hyper-competitive market and provide them with the necessary knowledge to become effective sales managers. The course is not about sales but about managing a sales force and achieving company sales through the efforts of the sales force. An important goal is that the students should be able to develop a sales strategy, organize the sales force, manage the salespeople and evaluate sales performance. The students will learn how to recruit, motivate and assess the sales force. In addition, the students will develop skills in how to plan and execute profitable sales activities. 

 

 

0302374              Management of Marketing Channels

Prerequisite:      0302170 - Principles of Marketing

This course is designed to examine the activities and technologies associated with the distribution of goods and services from both social and managerial perspectives. Topics include design and management of channels, distribution systems including franchising, shopping centers, and other types of institutions. Various aspects related to retail management are also considered 

0302376              Internet Marketing

Prerequisite:      0302170 - Principles of Marketing

The Internet is dramatically changing the way in which businesses interact and deliver value to customers and to the entire supply chain.  Nowhere is this more evident than in the field of marketing.  The ability to reach out to customers in a personal "1 to 1" dialogue creates new opportunities for businesses to develop relationships and long-term loyalty with customers.  Some companies are more successful than others in using Internet to enhance their performance. The objective of this course is to encourage students to critically analyze how the companies are using this new tool in marketing and to make them aware of the current issues in this field 

 

 

0302386              Public Sector Marketing

Prerequisite:      0302170 - Principles of Marketing

This is a course for students interested in understanding the basic principles of marketing and how they can be applied in government organizations. First, we will review marketing as it applies to public service organizations. Second, we will use this as a springboard to launch future discussions on how government managers can use the marketing strategy and instruments to implement marketing programs within their organizations. Third, special emphasis will be given on the roles, strategies and instruments of public communications. 

 

0302468              Major Project

Prerequisite:      0302461 - Research Methods

This course is an opportunity for students to demonstrate their ability to work independently under the guidance of a supervisor focusing on their area of specialization or concentration. Students will work on a research project using their cumulative academic experience to either fill a theoretical gap or solve a practical problem in a real business environment. The project involves actual data (primary and/or secondary) in a realistic setting. During the project, students have the opportunity to collect and process/analyze the data, upon which students will make relevant recommendations related to the issue studied.

 

0302470              Global Marketing

Prerequisite:      0302170 - Principles of Marketing

This course is designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country, and to raise your awareness about the importance of viewing marketing management strategies from a global perspective. You will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions. The course starts by considering changes in the global marketplaces and emphasizes the importance of understanding cultural diversity in order for businesses to respond effectively to different market conditions. In addition to cultural factors, this course also examines other macro and micro-environmental factors which all help towards identifying and evaluating market entry strategies. This course focuses on various key topics in international marketing planning, including: standardization vs. adaptation: marketing communications, looking at global branding and advertising, exporting, managing and logistics: pricing; ethical, financial and organizational issues. 

 

 

0302471              Event Marketing and Management

Prerequisite:      0302170 - Principles of Marketing

Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event. Through this course, students will get a hands-on opportunity to utilize previously learnt concepts of marketing in creating and managing events. The course will explore various marketing tools – from the traditional to the emerging – to successfully execute and promote an event. It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics in managing an event successfully

 

 

0302472              Customer Relationship Management

Prerequisite:      0302170-Principles of Marketing

Customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. This course will introduce the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it. It will also discuss how CRM practices and technologies are used to enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages while supporting organizational goals. 

 

 

0302474              Special Topics in Marketing

Prerequisite:      0302170 - Principles of Marketing

The course offers students the opportunity to further their knowledge of Marketing by exposing them to special topics and current issues in the field of Marketing. The course focuses on specific issues of marketing that are relevant to the effective management of contemporary organizations. More specifically, this course will be divided into two halves. First, the course is designed to teach you how to create profitable brand strategies by building, measuring, and managing brand equity. Second, this course has also designed to expose students to other different happening issues in marketing 

 

0302476              Green Marketing

Prerequisite:      0302170 - Principles of Marketing

Sustainability is an important topic that has implications for every business as well as in our daily lives. At the heart of sustainable marketing is the triple bottom line—how environmental, economic, and social practices can be integrated into businesses for the benefit of current and future generations. Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, requiring businesses to not only integrate sustainability into every corner of their business but be able to verify and certify their sustainable accomplishments. This course will provide students with real world tools that companies can use to develop and achieve their sustainability goals. We will talk about how to create sustainable practices that will respond to consumer's demand for sustainable products and services. Students will leave the course with an understanding of sustainability issues in today's marketplace and will have the ability to develop a sustainable marketing plan that considers sustainability with every aspect of a company's marketing plan.  

 

1503228    E-Business 

Prerequisite:      1153130 - Introduction to BIS

The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development.  The course focuses on how business is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place.  The course prepares students, as future managers, to critically assess the impact of information systems on the e-business.  It also introduces those skills required in order to manage online environments and projects.  Students will build their knowledge of the e-business & e-commerce world, beginning with developing an understanding of the technical and strategic aspects of the online environment. Participants then will build on this by developing hands-on familiarity with the most important online business tools and techniques, and conclude by exploring the best practice processes employed in addressing real world e-business & e-commerce management challenges. 

 

MARKETING MANDATORY COURSES

0302371              Strategic Marketing

Prerequisite:      Students should complete 99 credit hours before they can take this course

This course concentrates on the development of marketing strategies and programs. An operational framework is built for analyzing the marketing environment and for selecting among strategic alternatives. Course discuss the vital role being played by marketing management in the development and maintenance of corporate mission, objectives, and strategic choices and explain different strategic models that help in building a comprehensive marketing plan. 

 

0302375              Marketing Communications

Prerequisite:      0302170 - Principles of Marketing

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

 

 

HUMAN RESOURCE MANAGEMENT COURSES

HUMAN RESOURCE MANAGEMENT MANDATORY COURSES

0302364              Human Resource Development

Prerequisite:      0302360 - Human Resource Management

The course is designed to provide a comprehensive understanding of the developments in the field of human resource development (HRD). The emphasis is on how HRD relates to the changing needs of organizations. The course aims to provide an understanding of strategic HRD initiatives, policies, practices, and development tools to support organizational learning and development competencies. Specifically, it discusses the processes of planning and implementing human resource development programs, assessing the developmental and training needs of the employees, and evaluating the effectiveness of the organizational training and development systems to enhance employee performance and subsequently organization's effectiveness and sustainability.

0302390              Performance Management

Prerequisite:      0302360 - Human Resource​ Management

This course exposes students to the main theories and tools relating to performance management. Students will learn how to define and develop individual and organization-level performance indicators, align individual and organizational performance goals and objectives, measure and track performance, diagnose performance deficiencies, and develop and implement group and individually tailored performance improvement systems. In addition, the course will provide an insight on developing and implementing a performance management system in diverse organizational settings. Emphasis will be on familiarizing the students with the mechanisms of performance management in organizations and how it can contribute to developing the talents that is the people of the organization. 

 

HUMAN RESOURCE MANAGEMENT ELECTIVE COURSES

0302460              International Human Resource Management

Prerequisite:      0302360 - Human Resource Management

This course helps students develop a critical understanding of the role and functions of human resources management in a multinational and global context. It covers topics such as the recruitment and selection of expatriates, performance management, reward systems in a multinational context. Students will also be exposed to the challenge of multiculturalism in the modern workplace. Case studies are used to enhance understanding of the practical issues in international human resource management.

 

0302365              Recruitment and Selection

Prerequisite:      0302360 - Human Resource Management

This course introduces students to the fundamental principles and techniques of the recruitment and selection of Human Resources in the workplace. Students will be informed of the various approaches and strategies for analyzing job and workplace requirements, planning for staffing needs, and recruitment and selection best practice. Topics covered include job analysis, recruitment, selection, and performance assessment.  In particular, the course will expose students to the various instruments of recruitment and selection, including Job Analysis, Techniques of Screening and Interviewing job candidates, reference checks, testing.  

 

0302391              Current Topics in HRM

Prerequisite:      0302360 - Human Resource Management

This course introduces contemporary themes associated with HRM, with the objective of creating an in-depth and critical exploration of some of the challenges that we face in the workplace today and provide insight for the most recent HRM ideas and practices. It also exposes students to the contemporary & contextual human resource management topics under scrutiny or being debated. Among such topics, Telecommuting, eHR, HR Analytics, Downsizing, Offshoring, 360-degree performance review, Talent Crises, Freelancing, Contingent Workers, Green/Sustainable HRM, HRM in Gig economy. This will involve learning about the multiple and often competing perspectives that pertain to HRM in today's workplace. 

 

 

0302392             Employment Law in the UAE

Prerequisite: 0302250 - Legal Environment of Business

The course examines the laws and practices that govern employment relations in the UAE particularly the Federal Employment Law No. 8 of 1980 (as amended) applicable on UAE businesses. The course will cover a wide-range of areas relating to employment contracts, including laws relating to the scope of Employment law in The United Arab Emirates, elements of Employment contract such as wages and remunerations, subordination, probation period, working hours, Leave entitlements and health insurance, Emiratization, residency visa and sponsorship, safety in the workplace, Termination of Labor Contracts and labor disputes through the Ministry of Labor and local courts.

 

 

0302493              Pay and Salary Administration

Prerequisite:      0302360 - Human Resource Management

This course examines the various types and methods of work-related compensations, including pay and salaries. It exposes students to the fundamental concepts and practices of compensation and benefits administration with emphasis on current theories of compensation and benefits trends, cost, value and systems.   In addition, the course provides students with an experiential opportunity to develop the managerial skills necessary to design and understand the performance based compensation and benefit programs for an organization.  

 

0302468              Major Project

Prerequisite:      0302461 - Research Methods

This course is an opportunity for students to demonstrate their ability to work independently under the guidance of a supervisor focusing on their area of specialization or concentration. Students will work on a research project using their cumulative academic experience to either fill a theoretical gap or solve a practical problem in a real business environment. The project involves actual data (primary and/or secondary) in a realistic setting. During the project, students have the opportunity to collect and process/analyze the data, upon which students will make relevant recommendations related to the issue studied.

 

 

SUPPLY CHAIN COURSES

SUPPLY CHAIN MANDATORY COURSES

0302340              Supply Chain Planning & Operation

Prerequisite:      0302361 - Operations and Supply Chain Management

This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities. The course focuses also on developing skills needed for analysis of planning, execution and control systems within the context of supply chains. This will include operation processes, operations strategy, supply network design, process design positioning, process design, analysis designing the innovation process, supply chain management, resource planning and control, inventory management capacity management, risk and resilience. improvement, lean synchronization.

 

0302341              Quality & Process Management

Prerequisite:      1440264 - Business Statistics and 0302160 - Principles of Management

This course focuses on the application of quality and process management principles and best practices to logistics, supply chain, and information systems. It covers a range of topics and concepts in quality and process management, including data collection and analysis, statistical process control tools and techniques, product and process re-design and improvement, and quality improvement projects. Emphasis is placed on the practical application to the development of business information systems and the improvement of logistics and supply chain processes and systems. 

0302443              Supply Chain Analytics

Prerequisite:      1440264 - Business Statistics

The purpose of this course is to provide a fundamental understanding of the concepts related to managing supply chains using analytics. Students will also learn; Supply chain design choices in managing the responsiveness with which goods are supplied to clients, learn how to use historical data to predict future demand for products, understand practical techniques to improve supply chain performance without necessarily increasing costs. The strategy may include rescheduling or rapid response. 

 

0302344              Logistics & Supply Chain Modeling

Prerequisite:      0302340 - Supply Chain Planning & Operation

This course is an introduction to industrial supply chain logistics systems, that will enhance understanding of the components of logistics systems, such as suppliers, production facilities, storage and distribution facilities, freight transportation systems, and associated information and decision technologies; The course will also cover the interactions between logistics systems components; and quantitative models and techniques for the analysis of logistics systems and the development of decision support technologies. 

 

0302345              Distribution & Warehouse Management

Prerequisite:      0302340 - Supply Chain Planning & Operation

This course is an introduction to the fundamental concepts, issues and algorithms involved in the design and operation of contemporary warehouses and distribution centers. More specifically, the course seeks to offer a balanced development of the following issues: Emphasis on physical distribution and total supply chain management. Includes warehouse operations management, hardware and software systems, warehouse layout, organizational effectiveness, as well as warehouse design and development. 

0302346              Procurement & Supply Management

Prerequisite:      0302340 - Supply Chain Planning & Operation

The course will teach the students the integrated approach to planning, acquisition, flow, and distribution, from raw materials to finished products. Topics such as developing a corporate culture, working successfully with teams, developing and implementing successful people management strategies, and workflow and performance management will be explored in this course. Students will be familiar with the basics of purchasing and the purchasing environment in the private and public sector, gain an understanding of the various approaches, tools, and strategies used in negotiations, learn the fundamentals of the budgeting process and managing the process in an organization, and become aware of the basic subjects in the field of price and cost analysis from a purchasing and production perspective.

 

0302447              Internship In Supply Chain management

Prerequisite:      To complete 75 credit hours 

This course is intended to provide students with practical training in supply chain management (SCM) according to an approved plan. Each student must complete a minimum of six weeks of full-time supervised training in an organization designated by the College in cooperation with the University training office. 

 

0302449              Project in Logistics & Supply Chain Management 

Prerequisite:      0302340 - Supply Chain Planning & Operation and department approval

This is a project based, field-based, capstone course intended to provide the student the opportunity to integrate and apply the knowledge and skills acquired throughout the program to a realistic logistics and supply chain problem. The project involves examining a supply chain network to identify its processes, components, and partners; critically analyzing it to identify the constraints, limitations, and opportunities for improvement; and devising solutions to optimize its performance. Students are expected to analyze, design and implement a solution to a supply chain problem, and present their solution at the end of the semester. The project is to be undertaken in small groups to emphasize the importance of team work. 

 

SUPPLY CHAIN ELECTIVE COURSES

0309230     Database Management 

Prerequisite:      1153130 Introduction to BIS

This course provides students with the theoretical foundation and technical skills required to implement a business database solution on a relational database management system using Microsoft Access (latest version). The course teaches students how to create tables, perform queries, create forms and reports according to storage needs and constraints and how to retrieve and modify specific data by using the Access (latest version) & SQL components. Finally, students will learn how to develop and test a database application. 

 

 

1503441             Enterprise Systems

Prerequisite:  1153130   Introduction to BIS

The course provides an overview of enterprise systems architecture, with particular focus on integration and implementation issues. It provides detailed coverage of planning, designing, implementing, and integrating enterprise information systems. Enterprise software engineering concepts and techniques will also be covered

 

 

0302441              Transportation Planning and Management

Prerequisite:      0302340 - Supply Chain Planning & Operation

This course is designed to acquaint the students with key methods and practices related to the effective planning and management of transportation systems in supply chains and logistics. it covers topics including transportation role in supply chain, transportation and economy,  costing for transportation, motor carriers, railroads, airlines, transportation risk management, global transportation, technology and sustainable transportation. 

 

1503347              Customer Relationship Management Systems

Prerequisite:      0302170 Principles of Marketing

The aim of this course is to incorporate the role in achieving good customer relationship management with a customer and/or stakeholders. Also, this course will enable students to understand the key skills needed to carry out successful customer relationship management, in order to build more productive & mutually rewarding relationships with customers and/or stakeholders. The course will also cover how to identify and respond to customers & stakeholders needs, expectations & issues that both meet their needs and protects the interests of the organization. To understand the skills to communicate with and influence customers & stakeholders.