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Bachelor of Science in Business Administration - Marketing

College
College of Business Administration
Department
Management
Tracks
Commenced Year
Location
Sharjah Main Campus
Level
Undergraduate
Study System
Courses
Total Credit Hours
123 Cr.Hrs
Fees
Duration
4 Years
Language
English
Intake
Fall & Spring
Study Mode
Full Time

Bachelor Of Science In Business Administration Marketing Concentration

BS in Business Administration -  Marketing (123 Credits) ​ ​ ​ ​
 URCRPRTotal
Mandatory Core Courses15481578
Electives Core Courses961530
Minor Courses --1515
Total245445123
 

I. University Requirements (UR)

These are the courses that must be taken by all students at the University, regardless of their major. Descriptions are presented in the introductory pages of the College of Business Administration section in this Bulletin.

II. College Requirements (CR)

Every student in the College of Business Administration – irrespective of specialization – is required to complete 54 credit of General Business courses 48 credit hours are Mandatory core courses and 6 credits core elective courses.  These courses consist of foundation and skill courses required of all business students. Descriptions are presented in the introductory pages of the College of Business Administration section in this Bulletin.

III. Program Requirements (PR)

The Department of management requires students to take 30 credit hours in the specialization and 15 credit hours from an approved minor. The specialization courses are divided into mandatory and elective courses as follows.

A. Mandatory Department Core Courses

Students in all concentrations are required to take the following 15 credit hours of mandatory courses listed below:

Course NoCourse TitleCr. Hrs.Prerequisite
0302354Internship in Business 3Departmental Approval (Assumed 75 credits)
0302280Public Sector  Management
(Equivalent to Introduction to Public Administration 0302280)
30302160
0302367
Entrepreneurship30302160
0302370Consumer Behavior30302170
0302360Human Resource  Management30302160
 

B. Electives Marketing Concentration Core Courses

Marketing Concentration- List of Courses

Each student who chooses marketing as his/her area of concentration must successfully complete 15 credit hours (five courses_ 2 compulsory and 3 electives) from the following list of courses:

Compulsory Courses for Marketing Concentration Students (6 Credit Hours):

Course NoCourse TitleCr. Hrs.Prerequisite
0302375Marketing Communications30302170
0302371Strategic Marketing 3Minimum of 99 credit hours should be earned to enroll in the 'Strategic Marketing' course.


Elective Courses for Marketing Concentration Students (9 Credit Hours):

Course NoCourse Title
Cr. Hrs.Prerequisite
0302372
Services Marketing 
3
0302170
0302386
Public Sector Marketing
30302170
0302374
Management of Marketing Channels  30302170
0302470Global Marketing30302170
0302471
Event Marketing and Management30302170
0302472Customer Relationship Management  30302170
0302474Special Topics in Marketing30302170
0302373Sales Management30302170
0302376Internet Marketing30302170
0302476Green Marketing
(Equivalent to Sustainable Marketing 0302476)
30302170
0302468Major Project 30302461
0303228E-Business30303130 or equivalent
 
Minor in Management 
The Department of Management offers a minor in Management to students studying a major independent of Management. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:
Course #TitleCrHrsPrerequisites
0302360Human Resource Management*30302160
0302362International Business30302262
0302363Creative Thinking and Problem Solving30302160
0302366Organizational Analysis and Design30302262
0302367Entrepreneurship*30302160
0302369Total Quality Management31440264, 0302160
0302462Managing Change and Innovation30302262
0302463Small Business Management30302160
0302464Leadership and Management30302160
0302465Special Topics in Management30302160
0302466Corporate Social Responsibility30302160
*Human Resource Management, and Entrepreneurship are only available for students who are not taking a concentration in the Department (Management, Marketing, Public Sector Management or Human Resource Management)
 
Minor in Public Sector Management 
The Department of Management offers a minor in Public Sector Management to students studying a major independent of Public Sector Management. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) listed below:
Course #TitleCrHrsPrerequisites
0302280Public Sector Management*1 
(Equivalent to Introduction to Public Administration 0302280).
30302160
0302381Public Sector Corporate Governance in the UAE
(Equivalent to Emirates Governance - 0302381). 
30302280
0302382Electronic Government
(Equivalent to Electronic Governance – 0302382).
30303130
0302383Business and Government
30302160
0302386Public Sector Marketing30302170
0302480Public Sector Financial Management
(Equivalent to Public Budgeting and Finance – 0302480).
30301230
0302485Innovations in Public Sector Management
(Equivalent to Creative Strategies for Public Administration - 0302485).
30302280
0302484New Concepts in Public Sector Management
(Equivalent  to Special Topics in Public Administration 0302484).
30302280
0302486International Public Sector Management
(Equivalent to Comparative Public Administration - 0302486).
30302280
0302360Human Resource Management*230302160
0302487Public Sector Leadership and Entrepreneurship30302280
0302483Development Management
30302280

1. Public Sector Management is mandatory for  students who are not taking a concentration in the Department (Management, Marketing, Public Sector Management or Human Resource Management)

2. Human Resource Management is  only available for students who are not taking a concentration in the Department (Management, Marketing, Public Sector Management or Human Resource Management) 

 
Minor in Human Resource Management
The Department of Management offers a minor in Human Resource Management to students studying a major independent of Human Resource Management. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) listed below:
Course #Course TitleCr HrsPrerequisites
0302360Human Resource Management*130302160
0302460International Human Resource Management30302262
0302364Human Resource Development30302262
0302365Recruitment and Selection30302262
0302464Leadership and Management30302160
0302390Performance Management30302262
0302391Current Topics in HRM30302360
0302392Employment Law in the UAE30302250
0302493Pay and Salary Administration 30302360
* Human Resource Management is only available for students who are not taking a concentration in the Department (Management, Marketing, Public Sector Management or Human Resource Management) 
1 Human Resource  Management is mandatory for  students who are not taking a concentration in the Department (Management, Marketing, Public Sector Management or Human Resource Management) 

Minor in Logistics and Supply Chain Management
The Department of Management offers a minor in Human Resource Management to students studying a major independent of Human Resource Management. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) listed below:
Course #Course Title CH Prerequisites
0302340Supply Chain Planning & Operation30302361
0302341Quality & Process Management31440264 and 0302160
0302443
Supply Chain Analytics
31440264
0302344Logistics & Supply Chain Modeling30302340
0302345Distribution & Warehouse Management  30302340
0302346Procurement & Supply Management  30302340
1503441
Enterprise Systems
30303130 or 1503130
0302441
Transportation Planning and Management 30302340
1503347
Customer Relationship Management Systems30302170 or 1503240


Students can also choose their minor from other programs offered by the other departments at the College of Business Administration.

Course Description

Mandatory Department Core Courses

0302464     Leadership and Management (3 Credits)

This course provides the basis for understanding what leadership is and what leaders do to be successful. The main focus of the course is to provide students with knowledge and skills on different approaches to leadership from both a theoretical and practical perspective. It exposes students to different forms of leaderships in a corporate setting, and their importance in achieving the organization's overall goals.

Prerequisite: 0302160 Principles of Management

0302280     Public Sector Management (3 Credits)

This course is structured around three basic themes: political management and policy analysis, program management and resource management. Political management and policy analysis focus on three distinct aspects such as political environment of public sector organizations, policy making process and public sector responsibility and ethics. Planning, decision making, organizing, leadership and implementation and evaluation in the public sector are the major areas of program management. Finally, resource management concentrates on human resource management, budgeting and the information revolution in the public sector. Major changes in contemporary public sector management scholarship will be highlighted in each major thematic area.

Prerequisite: 0302160 Principles of Management

0302367     Entrepreneurship (3 Credits)

This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and characteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportunities, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures.

Prerequisite: 0302160 Principles of Management

0302370     Consumer Behavior (3 Credits)

Consumer Behavior is the area of study that permits marketers to acquire an in-depth understanding of consumers. Particularly, Consumer Behavior focuses on the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas. How and why we, as consumers, make specific decisions, and behave in certain ways, what motivate as, what capture our attention, and what make us loyal to a specific brand or firm? This course answer such questions using principles from number of disciplines, including marketing, economics, psychology, social psychology, sociology, and anthropology. Some of the key concepts we will learn about, include: attitude formation, motivation, perception, persuasion, decision making, learning, and memory. We will also discuss the influence of UAE/ Gulf region cultural values on consumer decision making. We will use these concepts to develop an in-depth understanding of how consumers make decisions, and how marketers can influence those decisions.

Prerequisite: Principles of Marketing (0302170)

0302360     Human Resource Management (3 Credits)

This course deals with the role and functions of human resource management. It helps students appreciate the necessity for sound human resource management in a competitive environment. It covers topics such as job analysis, recruitment, selection, performance appraisal, and pay and reward systems. These are addressed from both theoretical and practical perspectives.

Prerequisite: 0302160 Principles of Management

Marketing Concentration- Courses

0302375     Marketing Communications (3 Credits)

This course examines the role of the Promotion Mix in relation to the Marketing Plan and its strategies. It covers the Promotion Mix and the relationship of its components: personal selling, advertising, sales promotion, and public relations. Emphasis will be placed on involving the student in the role of promotion planning, decision making and the development of Integrated Marketing Communications.

Prerequisite: Principles of Marketing (0302170)

0302371     Strategic Marketing (3 Credits)

This course concentrates on the development of marketing strategies and programs. An operational framework is built for analyzing the marketing environment and for selecting among strategic alternatives. Course discuss the vital role being played by marketing management in the development and maintenance of corporate mission, objectives, and strategic choices and explain different strategic models that help in building a comprehensive marketing plan..

Prerequisite:  Students should complete 99 credit hours before they can take this course

0302372     Services Marketing (3 Credits)

This course focuses on the special issues related to the marketing of services compared to the marketing of products. The students will learn the subtle differences involved in the marketing process of services compared to products. The course provides the students with the opportunities to discuss and analyze strategies of a cross-section of service organizations.

Prerequisite: Principles of Marketing (0302170)

0302386     Public Sector Marketing (3 Credits)

This is a course for students interested in understanding the basic principles of marketing and how they can be applied in government organizations. First, we will review marketing as it applies to public service organizations. Second, we will use this as a springboard to launch future discussions on how government managers can use the marketing strategy and instruments to implement marketing programs within their organizations. Third, special emphasis will be given on the roles, strategies and instruments of public communications.

Prerequisite: Principles of Marketing (0302170)

0302374     Management of Marketing Channels (3 Credits)

This course is designed to examine the activities and technologies associated with the distribution of goods and services from both social and managerial perspectives. Topics include design and management of channels, distribution systems including franchising, shopping centers, and other types of institutions. Various aspects related to retail management are also considered.

Prerequisite: Principles of Marketing (0302170)

0302470     Global Marketing (3 Credits)

The course exposes the students to marketing strategies in a global environment and helps them examine the relationship between international buyer behaviour and the elements of the marketing mix. It also addresses the nature and intricacies of the international marketing environment

Prerequisite: Principles of Marketing (0302170)

0302471     Event Marketing and Management (3 Credits)

Event Marketing examines all aspects of the marketing mix as they relate to successfully marketing an event. Through this course students will get a hands-on opportunity to utilize previously learnt concepts of marketing in creating and managing events.  The course will explore various marketing tools – from the traditional to the emerging – to successfully execute and promote an event. It will also cover the role of marketing in the event life-cycle, demonstrating the best use of marketing tactics in managing an event successfully.

Prerequisite: Principles of Marketing (0302170)

0302472     Customer Relationship Management (3 Credits)

Customer Relationship Management (CRM) is a comprehensive set of processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. This course will introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it. It will also discuss how CRM practices and technologies are used to enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages while supporting organizational goals.

Prerequisite: Principles of Marketing (0302170)

0302474     Special Topics in Marketing (3 Credits)

The course offers students the opportunity to further their knowledge of Marketing by exposing them to special topics and current issues in the field of Marketing. The course focuses on specific issues of marketing that are relevant to the effective management of contemporary organizations. More specifically, this course will be divided into two halves. First, the course is designed to teach you how to create profitable brand strategies by building, measuring, and managing brand equity. Second, this course has also designed to expose students to other different happening issues in marketing.

Prerequisite: Principles of Marketing (0302170)

0302373     Sales Management (3 Credits)

The central goal of this course is to understand the challenges as a sales manager meets in order to solve the organizations' sales objectives. The course is not about sales, but about managing a sales force and achieving these objectives through the efforts of the sales force. An important goal is that the students should be able to develop a sales strategy, organize the sales force, manage the sales people and evaluate sales performance. The students will learn how to best recruit, motivate and evaluate sales force. In addition, the students will develop skills in how to plan and execute profitable sales activities.

Prerequisite: Principles of Marketing (0302170)

0302376    Internet Marketing (3 Credits)

The Internet is dramatically changing the way in which businesses interact and deliver value to customers and to the entire supply chain.  Nowhere is this more evident than in the field of marketing.  The ability to reach out to customers in a personal "1 to 1" dialogue creates new opportunities for businesses to develop relationships and long-term loyalty with customers.  Some companies are more successful than others in using Internet to enhance their performance. The objective of this course is to encourage students to critically analyze how the companies are using this new tool in marketing and to make them aware of the current issues in this field.

Prerequisite: Principles of Marketing (0302170)

0302476     Green Marketing (3 Credits)

Consumer awareness of sustainability issues has evolved from an emerging social movement to mainstream values, and marketing strategy plays an important role in a business' ability to respond to these issues in a genuine manner. This course aims to provide a comprehensive framework for understanding how sustainability issues can become a part of marketing strategy for any organization. The course aims also to provide students with tools for critical analysis of marketing activities from a green perspective. Alternative perspectives on marketing as well as reflection on the relation between traditional marketing and sustainability challenges are discussed. Overall, this course will prepare students for a career in the green economy.

Prerequisite: Principles of Marketing (0302170)

0302355     Internship in Management (3 Credits)

This course is intended to provide students with practical training in their areas of concentration (management, marketing, human resource management, or public sector management) according to an approved plan. Each student must complete a minimum of six weeks of full-time supervised training in an organization designated by the College in cooperation with the University training office.

Prerequisite: Departmental Approval (Assumed 75 credits)

0302468     Major Project (3 Credits)

This course aims to develop in students the ability to work independently under the guidance of their supervisor, to develop a research report which demonstrate the ability to use theoretical and empirical knowledge and skills of management/ marketing issues in a real business environment.

Prerequisite:  Research Methods (0302461)

0303228   E-Business (3 Credits)

Prerequisite:  Introduction to MIS  (0303130)

 

Minor in Management 

0302360     Human Resource Management (3 Credits)

This course deals with the role and functions of human resource management. It helps students appreciate the necessity for sound human resource management in a competitive environment. It covers topics such as job analysis, recruitment, selection, performance appraisal, and pay and reward systems. These are addressed from both theoretical and practical perspectives.

Prerequisite: 0302160 Principles of Management

0302362     International Business (3 Credits)

This course is a theoretical and practical introduction to the issues, opportunities, and complexities associated with doing business internationally. The course provides students a managerial perspective on international business issues. The focus is primarily on the international business environment and the activities of multinational corporations. However, topics covered in the course are relevant and applicable to the smallest of companies, including those operating in a purely domestic context and preparing to begin a foreign operation. Among the key topics to be covered are foreign direct investment, international trade, firm and country competitiveness, regional trade associations, international institutions, managerial functions in an international context, and organizational and national cultures.

Prerequisite: 0302262 Organizational Behavior

0302363     Creative Thinking and Problem Solving (3 Credits)

This course aims to enhance the critical and creative thinking of students and to sharpen their problem solving skills. This, in turn, prepares them to face the challenges of making good decisions in the face of complexity, uncertainty, and change; helping them to become better managers and leaders in their future career.

Prerequisite:  Principles of Management (0302160)

0302366     Organizational Analysis and Design (3 Credits)

This course aims to provide students with the knowledge and the skills which enable them to design effective organizational structure of the business organizations. It covers topics such as organizational effectiveness, dimensions of organization structure and its determinants ( e.g. size, strategy, technology, environment and power), different forms of organization structure and management of the environment.

Prerequisite: 0302262 Organizational Behavior

0302367     Entrepreneurship (3 Credits)

This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and characteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportunities, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures.

Prerequisite: 0302160 Principles of Management

0302369     Total Quality Management (3 Credits)

This course is designed to give students fundamentals of Total Quality Management with emphasis on contemporary quality planning, control and management approaches, implementations and criticisms.

Prerequisite: Business Statistics (1440264), Principles of Management (0302160)

0302462     Managing Change and Innovation (3 Credits)

This course focuses primarily on the variety of ways in which the process of change can be implemented and managed in an organizational setting. The course involves an exploration of the theoretical frameworks for planning the change and the innovation process. It also critically examines a range of intervention techniques utilized in practice in such processes.

Prerequisite: 0302262 Organizational Behavior

0302463     Small Business Management (3 Credits)

This course explores crucial aspects in managing small business enterprises. It emphasizes identification and analysis of major operating constraints and issues confronting small businesses as well as appropriate methods for their resolution. Topics covered in this course include obtaining capital, controlling inventory, setting prices, promotion strategies, and growth and expansion decisions.  

Prerequisite:  Principles of Management (0302160)

0302464     Leadership and Management (3 Credits)

This course provides the basis for understanding what leadership is and what leaders do to be successful. The main focus of the course is to provide students with knowledge and skills on different approaches to leadership from both a theoretical and practical perspective. It exposes students to different forms of leaderships in a corporate setting, and their importance in achieving the organization's overall goals.

Prerequisite: 0302160 Principles of Management

0302465     Special Topics in Management (3 Credits)

This course addresses contemporary topics and issues in management.

Prerequisite: Principles of Management (0302160)

0302466     Corporate Social Responsibility (3 Credits)

In this course, students will discover, differentiate and discuss the scope and consequences of corporate decision making and decisions for various constituencies; develop a framework for discussing good corporate decisions; explore the role and responsibility of the individual in the stewardship of a culture of quality decision making; explore the role and responsibility of leadership and governance in the formation of policies and processes of good decision making and best practices and understand a company's obligation to and impact on its constituencies for the decisions that its leaders make and its employees implement.

Prerequisite: Principles of Management (0302160)


Minor in Public Sector Management 

0302280     Public Sector Management (3 Credits)

This course is structured around three basic themes: political management and policy analysis, program management and resource management. Political management and policy analysis focus on three distinct aspects such as political environment of public sector organizations, policy making process and public sector responsibility and ethics. Planning, decision making, organizing, leadership and implementation and evaluation in the public sector are the major areas of program management. Finally, resource management concentrates on human resource management, budgeting and the information revolution in the public sector. Major changes in contemporary public sector management scholarship will be highlighted in each major thematic area.

Prerequisite: 0302160 Principles of Management

0302381     Public Sector Corporate Governance in the UAE (3 Credits)

The course has a strong emphasis on the intersection between the public sector and the market. The enabling environment that allows public sector organizations and markets to operate in harmony is addressed with particular reference to the United Arab Emirates. Major topics include contemporary global developments in the public sector, the drivers and directions of market-cantered changes in the UAE public sector and structure, functions and processes of the UAE public sector. Special emphasis will be given to the government-owned and government-linked companies.

Prerequisite: (0302280) Public Sector Management

0302382     Electronic Government (3 Credits)

The course provides an overview of how information technology, particularly the concept of e-government, and the applications of the Internet and other technologies within the public sector, as well as their impact upon both governments and constituents. Information technology recently has become a strategic tool that allow governmental organizations to make both internal and external operations more efficient and productive. We will use E-government framework to cover various aspects of information technology including E-Services, E-Democracy, and E-Management.

Prerequisite:  Introduction to MIS (0303130)

0302383     Business and Government (3 Credits)

This course examines the relationship between government and business with a focus on contemporary issues. Topics include: international models in business/government relations, business power, corporate social responsibility, globalization and its implications for the regulatory regime, and regulations. Applied aspects of the regulatory regime will include competition, environment, tax reform, consumerism and workforce with particular focus on the UAE.   

Prerequisite: 0302160 Principles of Management

0302386     Public Sector Marketing (3 Credits)

This is a course for students interested in understanding the basic principles of marketing and how they can be applied in government organizations. First, we will review marketing as it applies to public service organizations. Second, we will use this as a springboard to launch future discussions on how government managers can use the marketing strategy and instruments to implement marketing programs within their organizations. Third, special emphasis will be given on the roles, strategies and instruments of public communications.

Prerequisite: Principles of Marketing (0302170)

0302480     Public Sector Financial Management (3 Credits)

This course focuses on policies, procedures, and skills relevant to public budgeting and financial management in public sector organizations. The course combines the theoretical and practical knowledge about the various approaches and techniques in public sector financial management. The emphasis is on the practice of budgeting, financial control, accountability, auditing, and reporting, revenue generation, capital budgeting, and public borrowing and debt management. These will be incorporated within the three orientations displayed by public sector organizations, namely: Control, management, and planning of public resources.  

Prerequisite:  (0301230)

0302485     Innovations in Public Sector Management (3 Credits)

This course attempts to help senior undergraduate students to build skills in specific aspects of results-based public management and evaluate them. By the end of the course, students should have the tools to determine whether specific public management approaches are advances or fads by analyzing their underlying theories and empirical evidence about their effectiveness.

Prerequisite: 0302280 Public Sector Management

0302484     New Concepts in Public Sector Management (3 Credits)

Public sector management is an exciting field of study that encompasses diverse areas. Over the last one century, the meaning, rubric and modus operandi of public management have undergone fundamental changes. The main emphasis of this course will be placed on some selected contemporary concepts and issues in public sector management.  Particularly, since the late 1970s, new concepts and issues have engulfed the theory and practice of public management. The changing role of public sector managers will be highlighted within these new emerging concepts & issues.

Prerequisite: 0302280 Public Sector Management

0302486     International Public Sector Management (3 Credits)

The course deals with cross-national comparisons of administrative processes, institutions, policy formation, and behavior with consideration of cultural, social, and economic environments. The course will cover such topics as governance, globalization and its implications for the study and practice of public sector management, public sector management practices, including structure, processes, functions and ethics and accountability in different parts of the world.

Prerequisite: 0302280 Public Sector Management

0302360     Human Resource Management (3 Credits)

This course deals with the role and functions of human resource management. It helps students appreciate the necessity for sound human resource management in a competitive environment. It covers topics such as job analysis, recruitment, selection, performance appraisal, and pay and reward systems. These are addressed from both theoretical and practical perspectives.

Prerequisite: 0302160 Principles of Management

0302487     Public Sector Leadership and Entrepreneurship (3 Credits)

The current socio-economic period is characterized by a series of "nested crises" – market confidence, democracy, governance, leadership and institutional entrepreneurs. This course will shed lights on, to what extent formal leaders and/or institutional entrepreneurs across the public sector can forge ahead with significant innovative solutions to pending problems in order to change the internal fabric of public organizations. This course is divided into two parts – theoretical and success stories.  The theories and practices in modern public organizations, inclusive of those strategies underpinning leadership and entrepreneurship are examined. Students engage in critical analysis, discussion and case analyses developing valued professional knowledge and attributes.

Prerequisite: (0302280) Public Sector Management

0302483     Development Management (3 Credits)

The course discusses the concepts, issues, and practice of development management. The course examines the state of development management in the context of changing environments of transitional and developing world. It provides the conceptual and practical knowledge that is helpful in understanding and critically evaluating developmental issues, endeavors, and challenges in transitional and developing countries. Topics include the fundamentals of development management, contemporary developments including the roles of the state versus market, civil society, governance, and planned development. Management of selected applied areas including sustainability, health, education and gender will also be covered with focus on the UAE.

Prerequisite: 0302280 Public Sector Management


Minor in Human Resource Management

0302360     Human Resource Management (3 Credits)

This course deals with the role and functions of human resource management. It helps students appreciate the necessity for sound human resource management in a competitive environment. It covers topics such as job analysis, recruitment, selection, performance appraisal, and pay and reward systems. These are addressed from both theoretical and practical perspectives.

Prerequisite: 0302160 Principles of Management

0302460     International Human Resource Management (3 Credits)

This course helps students develop a critical understanding of the role and functions of human resources management in a multinational and global context. It covers topics such as the recruitment and selection of expatriates, performance management; reward systems in a multinational context. Students will also be exposed to the challenge of multiculturalism in the modern workplace. Case studies are used to enhance understanding of the practical issues in international human resource management.

Prerequisite: 0302262 Organizational Behavior

0302364     Human Resource Development (3 Credits)

The course is designed to provide comprehensive understanding of the developments in the field of human resource development (HRD). The emphasis is on how HRD relates to the changing needs of organizations. The course aims to provide understanding of strategic HRD initiatives, policies, practices and development tools to support organizational learning and development competencies. Knowledge of how new approaches to HRD strategies function in the international context and understanding how to analyze and design HRD strategies at societal and organizational level are important objectives of the course.

Prerequisite: 0302262 Organizational Behavior

0302365     Recruitment and Selection (3 Credits)

This course introduces students to the fundamental principles and techniques of the recruitment and selection of Human Resources in the workplace. Students will be informed of the various approaches and strategies for analysing job and workplace requirements, planning for staffing needs, and recruitment and selection best practice. Topics covered include job analysis, recruitment, selection, and performance assessment.  In particular, the course will expose students to the various instruments of recruitment and selection, including Job Analysis, Techniques of Screening and Interviewing job candidates, reference checks, and testing.  

Prerequisite: 0302262 Organizational Behavior

0302464     Leadership and Management (3 Credits)

This course provides the basis for understanding what leadership is and what leaders do to be successful. The main focus of the course is to provide students with knowledge and skills on different approaches to leadership from both a theoretical and practical perspective. It exposes students to different forms of leaderships in a corporate setting, and their importance in achieving the organization's overall goals.

Prerequisite: 0302160 Principles of Management

0302390     Performance Management (3 Credits)

This course exposes students to the main theories and tools relating to performance management. It equips students with the practical skills necessary to plan, monitor, measure, motivate and improve performance. Students will learn how to define and develop individual and organization-level performance indicators, align individual and organizational performance goals and objectives, measure and track performance, diagnose performance deficiencies, and develop and implement group and individually tailored performance improvement systems. The course will put particular emphasis on the various steps of performance management, including the setting of key performance indicators, performance evaluation and appraisals, the methods and techniques of feedback interviews and action planning. In addition the course will provide an insight in developing and implementing a performance management system in an organization. Emphasis will be on familiarizing the students with the mechanisms of performance management in organizations and how it can contribute to developing the talents that is the people of the organization.

Prerequisite: 0302262 Organizational Behavior

0302391     Current Topics in HRM (3 Credits)

This course addresses contemporary issues and topics in Human Resource Management. It covers the main concepts governing Human Resource Management in the global context of business.  It also exposes students to the contemporary & contextual human resource management topics under scrutiny or being debated. Among such topics, the course will cover the effects of emiratization on human resource management; talent management; emerging issues in human resource management; gender and employment in the UAE/GCC.

Prerequisite:  Human Resource Management (0302360)

0302392     Employment Law in the UAE (3 Credits)

The course examines the laws and practices that govern employment relations in the UAE particularly the Federal Employment Law No. 8 of 1980 (as amended) applicable on UAE businesses. The course will cover a wide-range of areas relating to employment contracts including laws relating to salary and wages, working hours and overtime, probation period, sick leave and health insurance, maternity leave, termination of services, pension for UAE and GCC nationals, Emiratization, residency visa and sponsorship, dismissal, safety in the workplace and labor disputes through the Ministry of Labor and local courts.

Prerequisite: Legal Environment of Business (0302250)

0302493     Pay and Salary Administration (3 Credits)

This course examines the various types and methods of work-related compensations, including pay and salaries. It exposes students to the fundamental concepts and practices of compensation and benefits administration with emphasis on current theories of compensation and benefits trends, cost, value and systems.   In addition, the course provides students with an experiential opportunity to develop the managerial skills necessary to design and understand the performance based compensation and benefit programs for an organization. 

Prerequisite:  Human Resource Management (0302360)

 

Minor in Logistics and Supply Chain Management

0302340 - Supply Chain Planning & Operation (3 Credits)

This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities. The course focuses also on developing skills needed for analysis of planning, execution and control systems within the context of supply chains. This will include operation processes, operations strategy, supply network design, process design positioning, process design, analysis designing the innovation process, supply chain management, capacity management, inventory management, resource planning and control, lean synchronization, improvement,  risk and resilience.

Prerequisite: Operations and Supply Chain Management (0302361) or equivalent

0302341 - Quality & Process Management (3 Credits)

This course focuses on the application of quality and process management principles and best practices to logistics, supply chain, and information systems. It covers a range of topics and concepts in quality and process management, including data collection and analysis, statistical process control tools and techniques, product and process re-design and improvement, and quality improvement projects. Emphasis is placed on the practical application to the development of business information systems and the improvement of logistics and supply chain processes and systems.

Prerequisite: Business Statistics (1440264) and Principles of Management (0302160)

0302443 - Supply Chain Analytics (3 Credits)

The purpose of this course is to provide a fundamental understanding of the concepts related to managing supply chains using analytics. Students will also learn; Supply chain design choices in managing the responsiveness with which goods are supplied to clients, learn how to use historical data to predict future demand for products, understand practical techniques to improve supply chain performance without necessarily increasing costs. The strategy may include rescheduling or rapid response.

Prerequisite: Business Statistics (1440264)

0302344 - Logistics & Supply Chain Modeling (3 Credits)

This course is an introduction to industrial supply chain logistics systems, that will enhance understanding of the components of logistics systems, such as suppliers, production facilities, storage and distribution facilities, freight transportation systems, and associated information and decision technologies; The course will also cover the interactions between logistics systems components; and quantitative models and techniques for the analysis of logistics systems and the development of decision support technologies.

Prerequisite: Supply Chain Planning & Operation (0302340)

0302345 - Distribution & Warehouse Management (3 Credits)

This course is an introduction to the fundamental concepts, issues and algorithms involved in the design and operation of contemporary warehouses and distribution centers. More specifically, the course seeks to offer a balanced development of the following issues: Emphasis on physical distribution and total supply chain management. Includes warehouse operations management, hardware and software systems, warehouse layout, organizational effectiveness, as well as warehouse design and development.

Prerequisite: Supply Chain Planning & Operation (0302340)

0302346 - Procurement & Supply Management (3 Credits)

The course will teach the students the integrated approach to planning, acquisition, flow, and distribution, from raw materials to finished products. Topics such as developing a corporate culture, working successfully with teams, developing and implementing successful people management strategies, and workflow and performance management will be explored in this course. Students will be familiar with the basics of purchasing and the purchasing environment in the private and public sector, gain an understanding of the various approaches, tools, and strategies used in negotiations, learn the fundamentals of the budgeting process and managing the process in an organization, and become aware of the basic subjects in the field of price and cost analysis from a purchasing and production perspective.

Prerequisite: Supply Chain Planning & Operation (0302340)

1503441 - Enterprise Systems (3 Credits)

The course provides an overview of enterprise systems architecture, with particular focus on integration and implementation issues. It provides detailed coverage of planning, designing, implementing, and integrating enterprise information systems. Enterprise software engineering concepts and techniques will also be covered

Prerequisite: 0303130 or 1503130

0302441 - Transportation Planning and Management (3 Credits)

This course is designed to teach Transportation management and planning from supply chain perspective. It covers transportation and explains how critical and complicated it is for a supply chains. It describes the fundamental role and importance of transportation in companies and society, as well as the complex environment in which transportation service is delivered. It also highlights a variety of critical transportation management issues, providing insight into the strategic activities and challenges involved in the movement of goods through the supply chain.

Prerequisite: Supply Chain Planning & Operation (0302340)

1503347 - Customer Relationship Management Systems (3 Credits)

The aim of this course is to incorporate the role in achieving good customer relationship management with a customer and/or stakeholders. Also this course will enable students to understand the key skills needed to carry out successful customer relationship management, in order to build more productive & mutually rewarding relationships with customers and/or stakeholders. The course will also cover how to identify and respond to customers & stakeholders needs, expectations & issues that both meet their needs and protects the interests of the organization. To understand the skills to communicate with and influence customers & stakeholders.

Prerequisite: Principles of Marketing  (0302170) or 1503240