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Prof. Mohammad Al-Hawari VICE DEAN Academic RankProfessor


  • Doctor of Philosophy (Services Marketing, 2006) Faculty of Business and Law, Central Queensland University, Rockhampton, QLD, Australia

Research Interests:

  • Services marketing issues, Customer Relationship Marketing, Services Quality, Customer’s satisfaction, Customers Loyalty, Customers Trust, Customers Personality traits and Consumer Behavior


- Doctor of Philosophy (Services Marketing, 2006), Faculty of Business and Law, Central Queensland University, Rockhampton, QLD, Australia - Master of Commerce (2002), University of Western Sydney, Sydney, NSW, Australia - Bachelor of Accounting (2000), Yarmouk University, Irbid, JORDAN - High School Certificate (1996), Prince Hussain Secondary Boys School, Irbid, Jordan
Full time Associate Professor (From February 2016 until now) Department of Management, Faculty of Business Administration, University of Sharjah, Sharjah, UAE Full time Assistant Professor (From August 2007 to January, 2016) Department of Management, Faculty of Business Administration, University of Sharjah, Sharjah, UAE
EXAMPLES OF ACADAMIC REVIEWING ACTIVITIES 1. Reviewed the article “Online marketing of financial products and services in India: the determinants and Road ahead” , Journal of research in interactive marketing 2. Reviewed the article “Bank Competitiveness and customer value: An evidence from Indian banking industry”, Management Research Review journal 3. Reviewed an article “Quality Elements for the educational systems in India review “ , Asia journal on quality 4. Reviewed the article “Relationship marketing in Vietnam: an empirical study”, Asia Pacific Journal of Marketing and Logistics 5. Reviewed selected cases to Kotler and Armostrong of Principles of Marketing textbook, the new Arabic world edition 6. Wrote two cases to the text book of IMC Clow and Baack 7. Reviewed the article “A study of service quality of blood banks” , Journal of Quality and reliability 8. Reviewed the article “Generic Technology-Based Service Quality Dimensions in Banking: Impact on customer satisfaction and loyalty”, International Journal of Bank marketing 9. Reviewed selected cases in Lovelock & Wirtz: Services Marketing, 7th Edition 10. Reviewed a Whole book entitled “Financial services marketing 2e by Jillian Farquhar and Arthur Meidan (Palgrave publication UK)
1. Wrote article to ARAB investor magazine (مدى وعي المستهلك في الامارات من العروض الترويجية) 2. Wrote article to Economy Development division in Sharjah (هل جودة الخدمات الالكترونية البنكية تؤثر على مدى ثقة, رضا و ولاء العميل المصرفي في دولة الامارات العربية المتحدة) 3. Served as a referee in a television show “TOMOOH SHABAB for four times, broadcasted by Sharjah Satellite television channel 4. Invited as a guest speaker by Sharjah FM radio Channel , Live Interview, “ How families should manage their consumption behaviour” 5. Served as a member in many different academic and social committees at the college and university levels such as E-MBA Accreditation committee, SACS Accreditation committee, AACSB Accreditation committee, Entrepreneurial Centre Committee, Faculty Affairs Committee, Scientific and Research Committee College Council College Business Student Association (Advisor) Recruitment Committee Graduate Program Studies Committee University Forum Magazine
1- Al-Hawari, M (2014), “Does Customer Sociability Matter? Differences in E-quality, E-satisfaction, and E-loyalty Between Introvert and Extravert Online Banking Users” Journal of services marketing, Vol.28, No.6, in Press 2- Al-hawari, M (2014). “How the Personality of Retail Bank Customers Interferes with the Relationship Between Service Quality and Loyalty” international journal of bank marketing, Accepted for Publication, Forthcoming 3- Al-hawari, M (2014). “Emotional Stability and Switching Barriers in the Retail Banking Context” Managing Services Quality: international Journal, Accepted for Publication, Forthcoming 4- Al-hawari, M (2013) “"What Hooks Customers into Using Online Reservation Portals: A Multichannel Perspective". International Journal of Electronic Customer Relationship Management. Vol.7, No.1, pp.1-20 5- Al-hawari, M, & Al-hawari, M (2013). “Employees or technology based banking services: a practical study of predicting brand equity”. International Journal of Services and Operations Management, Vol.14, No.3, pp.298-320 6- Al-hawari, M & Moukkat S (2012), “Do Offline Factors Trigger Customers’ Appetite toward Online Continual Usage? A Practical Study within Airlines Booking Portals. Asia Pacific Journal of Marketing and Logistics, Vol.24, No.4, pp. 640-657 7- Moukkat S & Al-hawari, M (2012), “Examining the antecedents of customers’ e-loyalty intention towards online reservation Journal of High Technology Management Research,Vol.23, No.1, pp. 46.57 8- Moukkat, S and Al-hawari, M (2012) “Investigating the Factors affecting University Students’ E-Loyalty Intention towards Blackboard System” International Journal of Business Information system, Vol.9, No.3,pp. 239-260 9- Al-hawari, M (2011) ” The automated service quality as a Predictors of Customers’ Commitment toward Their Banks within UAE Retail Banking Context” Asia pacific journal of logistics and Marketing, Vol.23, No3, pp.346-367 10- Al-hawari , M (2011) “Do Online Services Contribute to Establishing Brand Equity within the Retail Banking Context? journal of relationship marketing, Vol 10, No.3, pp. 145-166
- (2009- 2011) University of Sharjah research seed grant, 15500 AED, UAE - (2012-current) University of Sharjah, Competitive research grant, 25000 AED, UAE - (2003-2006) awarded the PhD Scholarship of Business and Law Faculty, Central Queensland University, Australia - (2010) Awarded the Best Paper Prize for an article “The Role of Bank Automated Services in Gaining Customers’ Trust: a Practical Study in UAE” presented in Malaysia-Indonesia International Conference on Economics, Management and Accounting, Malaysia​
• Member in different committees at the college level at university of Sharjah a. college council b. DBA committee c. Graduate Program Committee d. Executive Council • Head of the Department of Management
I believe that teaching is more than the delivery of knowledge, it is the process by which lecturers provide opportunities for students to engage with knowledge to develop a critical understanding of key curriculum objectives. I have 7 years experience of teaching different marketing courses for both undergraduates and postgraduates
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