H.E. Mr. Mohamed Hilal Founder and CEO of Mohamed Hilal Group With Hind Al Oud, we initiated a new trend among Arab perfume lovers, focusing on
"oriental niche perfumery" which has been followed closely in the last decade by all local and international competitors. In 2007, we established Anfasic Dokhoon, a trendy, modern concept presenting incense in a refreshing contemporary and young image.
Five years later, emerged Khaltat Blends of Love. Inspired by the word that evokes the most powerful emotion in the world, Khlatat features perfumes named after the word "Love" in ten different languages. My passion for aromas led me to a different means of expression: in 2012, I opened the first high-end Emirati cuisine restaurant. Milas Restaurant features a fusion of traditional dishes with a uniquely refined taste that will linger in your memory forever. Following the success of Milas, I created Musk Restaurant, a trendy Emirati restaurant and coffee shop that offers a wide range of healthy options for casual eating in our modern lives.
In early 2014, the group acquired 3rd Avenue Café in Dubai Mall, which has seen great success due to its perfect combination of delicious foods, sweet and innovative desserts, and a beautiful view of the Dubai Fountain and Burj Khalifa.
In the next few years, the group's vision shows no sign of slowing, and will continue to expand into leather goods, chocolate, jewelry in addition to the already existing Interior design, fit-out and construction businesses.
The UAE hosts one of the best infrastructure in the world, and my vision is to fill the gap Between that infrastructure and the lifestyle by building brands that represent the sophistication in line with our core values. With all our brands we start from an idea and go down the complete value chain.
I believe in creativity, determination, and integrity. My philosophy is based on a sense for uniqueness and originality, values and ethics. My 2016 vision? To build a UAE city in every city in the world and thus to change the world.
- H.E. Mohamed Hilal is a board member and the head of trade and services committee in Sharjah Chamber of Commerce and Industry since 2013.
- Board member in College of Business Administration advisory board in Uo
- Board member in Sharjah Football Club,
- Board member in Sharjah Expo Centre and Charity Community of Sharjah
