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Dr.Mohamed Ahmed Abdelraouf Aboushouk Associate Professor Academic RankAssociate Professor

Specialization:

  • PhD in Tourism and Hospitality

Research Interests:

  • - E-Tourism - E-marketing - Tourism and Hospitality Management - Internet Adoption Behaviour in Tourism and Hospitality Enterprises - Tourism Heritage Management - Quality Assurance and in Tourism Higher Education

Contact

- PhD in Tourism and Hospitality, School of Tourism and Hospitality, Plymouth University, UK, 2012. - MSc in E-Tourism Marketing, Cairo University, Egypt, 2005> - Bsc of Tourism and Hospitality, Cairo University, Egypt, 2000. - GIS diploma, Cairo University, 2004. - Supplement Diploma if Multivariate analysis, Plymouth University, UK, 2010.
- Associate Professor, Sharjah University, UAE, 2019 to present - Associate Professor, Fayoum University, Egypt, 2018-2019 - Assistant Professor, Fayoum University, Egypt, 2013-2018 - Lecturer, Cairo University, Egypt, 2005-2013 - Demonstrator, Cairo University, Egypt, 2001-2005
1. Faculty’s Level (Faculty of Tourism and Hotels, Fayoum University, Egypt) - Director of IT Unit, 2015-2019. - Faculty’s website coordinator, 2014-2016. - Associate Editor of International Journal of Heritage, Tourism and Hospitality issued by the faculty, 2013-2019. - Coordinator of PhD program, 2017-2019. - Director of ‘Training Needs Analysis’ team for staff members, 2016-2019. - Member of Quality Management Team, 2016-2019. - Chair of Staff Members’’ Criterion for quality assurance and accreditation, 2016. - Member of Strategic Plan team for the faculty, 2016. - Member of Credit Hours Bylaw preparation for the faculty. - Chair of Statistical Analysis Team for Students’ Evaluation Forms. - Tourism Studies Program Specification, 2016. - PhD of Tourism Studies Program Specification, 2016. - Department Coordinator for Quality Assurance and Accreditation. - Member of Coordination Team for Accreditation Team, 2017. 2. University’s Level (Fayoum University, Egypt) - Member of Research Ethics Preparation Committee, 2017-2019 - Member of Technical Committee for Unifying Questionnaire Forms and its validity for University Faculties, 2014. - Member of Interactive Map Preparation Team for Health Tourism in Egypt, 2017. - Cultural Heritage Workshop Team Member, Japan, 2018. 3. Tourism and Hospitality Sector - Member of Egyptian National Centre for Measurement and Assessment , Ministry of Higher Education, Egypt, for measuring Skills and Competencies of Tourism and Hospitality and Tour Guides Graduates in Egypt, 2018 - Member of NARS development team, 2015. 4. Other activities - Quality Assurance and Accreditation Consultant, College of Oral and Dental Surgery, Misr University for Science and Technology, Egypt, 2017-2019.
1- Scientific and Technical Committees/ Units - Research Ethics preparation Committee, Fayoum University, Egypt, 2017-2019 - Quality Assurance and Accreditation Unit, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2017-2019. - NARS Development Committee for tourism, hospitality and tour guidance in Egypt, 2015. - Strategic Plan Preparation Committee, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2016. - Credit Hours Bylaw Preparation Committee, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2014. - International Cooperation Committee for Faculty of Tourism and Hotels International Conferences, 2016-2018. - Senior Organizing Committee of International Conferences, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2016-2018. - Department of Tourism Studies Member, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2015, 2017-2019. - Member of Cultural Affairs Committee, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2014, 2016-2018. - Member of Postgraduate Affairs Committee, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2014-2015. - Member of Undergraduate Affairs Committee, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2015-2016. - Member of Year Four’s Control for Exams’ Affairs, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2019. - Member of Year Postgraduates’ Control for Exams’ Affairs, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2014-2018. - Member of Graduation Projects Committees, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2019. - Member of Undergraduate Admission Committees, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2019. - Member of Postgraduate Admission Committees, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2019. 2. Scientific and Professional Committees - Member of Graduates’ Association, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013 to present - SERC, Plymouth University, 2012-2017 - Member of Egyptian Association for Special Needs People, 2014.
1. Refereed Journal Articles - Abou-Shouk, M. with Salah, M, and Fawzy, N. 2019. Exploring the Impact of Internal Marketing on Organizational Commitment of Travel Agents’ Employees, International Journal of Hospitality and Tourism Systems, 12 (1), 1-12. - Abou-Shouk, M. with Fayed, H. and Darwish, S. 2019. The Economics of the Egyptian Stock Market and the Financing of Tourism and Hospitality Projects: A Comparative Study of some Arab Stock Markets. International Journal of Heritage, Tourism and Hospitality, 13 (1), 96-113. - Abou-Shouk, M. with Abdel-Latif, A., and Fawzy, N. 2018. An Analytical Study of the Impact of Applying Principles of Work Ethics on Employees’ Satisfaction and Performance in the Egyptian Travel Agents. International Journal of Heritage, Tourism and Hospitality, 12 (2/1), 1-21 (in Arabic). - Abou-Shouk, M. 2018. Destination Management Organizations and Destination Marketing: Adopting the Business Model of E-Portals in Engaging Travel Agents, Journal of Travel & Tourism Marketing, 35 (2), 178-188. - Abou-Shouk, M. with Zoair, N., Elbarbary, M. and Hewedi, M. 2018. Sense of Place Relationship with Visitor Satisfaction, and Intentional Behaviour: Evidence from Egypt, International Journal of Tourism Research, 20 (2), 172-181. - Abou-Shouk, M. with Zoair, N, Farrag, M., and Hewedi, M. 2018. The Role of International Exhibition Venues in Marketing Exhibitors’ Destinations. Journal of Vacation Marketing, 24 (2), 136-147. - Abou-Shouk, M. with Fayed, H. and Darwish, S. 2017. Relationship between Leisure Sector Investments and Food and Beverage in the Egyptian Stock Market. International Journal of Heritage, Tourism and Hospitality, 11 (3), 136-155. - Abou-Shouk, M. with Khalifa, G. 2017. The Influence of Website Quality Dimensions on E-Purchasing Behaviour and E-Loyalty: A Comparative Study of Egyptian Travel Agents and Hotels. Journal of Travel & Tourism Marketing, 34 (5), 608-623. - Abou-Shouk, M. with Soliman, M. 2017. Predicting Behavioural Intention of International Tourists Towards Geotours. Geoheritage, 9(4), 505–517. - Abou-Shouk, M. with Wafik, G., and Hewedi, M. 2017. Airline Passenger Travel Cycle, Satisfaction and Loyalty: A Comparison of EgyptAir and Emirates Airlines. International Journal of Hospitality & Tourism Systems, 10(1), 1-12. - Abou-Shouk, M. with Elbaz, A. 2016. The role of tourism-related organization networks in developing sustainable community livelihoods. Journal of Basic and Environmental Sciences, 3 (4), 112– 122. - Abou-Shouk, M. with Lim, WM. & Megicks, P. 2016. Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country. Tourism Management, 52, 327-339. - Abou-Shouk, M. with Elbeltagi, I., Hamad, H., Moizer, J. 2016. Levels of business to business e-commerce adoption and competitive advantage in small and medium-sized enterprises: a comparison study between Egypt and the United States. Journal of Global Information Technology Management, 19 (1), 6–25. - Abou-Shouk, M. with Eraqi, M. 2015. Perceived barriers to e-commerce adoption in SMEs in developing countries: the case of travel agents in Egypt. International Journal of Services and Operations Management, 21(3), 332-353. - Abou-Shouk, M. with Abdelhakim, A. & Hewedi, M. 2014. Factors Affecting Target Competences Development among Final Year Tourism and Hospitality Students in Egypt. Journal of Hospitality and Tourism Education, 26 (4), 178-187. - Abou-Shouk, M. with Khalifa, G. 2014. Investigating the Success Factors of Hotels' Websites: The Case of Egyptian Hotels. Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT), 3 (2), 131-151. - Abou-Shouk, M. with Shoukry, D., Mahamoud, M., & Gamal-Edlein, N. 2014. An Analytical Study of the Effect of Tourism Socio-cultural Aspects on Host Communities: The Case of Fayoum and Hurghada. Journal of Faculty of Tourism and Hotels, Fayoum University, 8 (1), 181-202. - Abou-Shouk, M. with Lim, WM. & Megicks, P. 2013. Reviewing the Web Features of Travel Agents in Singapore. Tourism Analysis, 18 (1), 91–101. - Abou-Shouk, M. with Lim, WM. & Megicks, P. 2013. E-Commerce and Small Tourism Businesses in Developing Countries: Drivers Versus Boundaries of Adoption. Tourism Planning & Development, 10 (3), 249-266. - Abou-shouk, M. with Lim, WM. & Megicks, P. 2013. Perceived Benefits and E-Commerce Adoption by SME Travel Agents in Developing Countries: Evidence from Egypt. Journal of Hospitality & Tourism Research, 37(4), 490-515. - Abou-shouk, M. with Megicks, P. & Lim, WM. 2013. Internet Adoption by Travel Agents: A Case of Egypt. International Journal of Tourism Research, 10 (3), 249-266. - Abou-Shouk, M. with Bakry, S., and Abdel-Hamid, M. 2009. Eco-tourism Development for Attracting New Tourist Markets: the Case of Fayoum Governorate. Journal of Tourism Research, 27-60. - Abou-Shouk, M. with Mortada, N. 2009. Special Interest Tourism as a Modern Tourism Activity. Journal of Tourism Research, 45-86. 2. Refereed Conference Proceedings - Abou-Shouk, M. with Tamam, M. and Hewedi, M. 2019. Adopting cooperative marketing strategy by tourism service providers: comparing perceptions of travel agencies and hotels. 9th Advances in Hospitality and Tourism Marketing and Management Conference Proceedings, 09-12 July 2019 Portsmouth, United Kingdom, 119-131. - Abou-Shouk, M. with Zoair, N. and Abdelhakim, M. 2019. Exploring the factors predicting M-commerce applications’ adoption in tourism and hospitality: evidence from travel agencies, hotels and archaeological sites. 9th Advances in Hospitality and Tourism Marketing and Management Conference Proceedings, 09-12 July 2019 Portsmouth, United Kingdom, 132-147. - Abou-Shouk, M. with Hewedi, M. 2016. Antecedents and consequences of social media adoption in travel and tourism: evidence from customers and industry. International Science Index, Conference Proceedings, 18(2) part VI, pp. 768-775. The 18th International Conference on Knowledge, Service, Tourism and Hospitality (ICKSTH 2016), 15th – 16th February, 2016, Barcelona, Spain. - Abou-Shouk, M. with Soliman, M. 2016. Knowledge management and tourism: An exploratory study applied to travel agents in Egypt. International Science Index, Conference Proceedings, 18(2) part VI, pp. 755-762. The 18thInternational Conference on Knowledge, Service, Tourism and Hospitality (ICKSTH 2016), 15th – 16thFebruary, 2016, Barcelona, Spain. - Abou-Shouk, M. with Wafik, G., and Hewedi, M. 2015. Research Obstacles in Tourism: A Study Applied to Egyptian Universities. The 2015 ICBTS International Tourism & Hospitality Research Conference, in Europe & America, 15th – 18th September 2015, The University of Nevada, Las Vegas, USA, 24-36. - Abou-Shouk, M. with Khalifa, G., Zoair, N., Abdelhakim, A. 2014. Missing directions in tourism and hospitality research. 8th Tourism Conference of Egyptian Tourism and Hospitality Industry and Current Challenges. Fayoum, Egypt: Faculty of Tourism and Fayoum. - Abou-Shouk, M. with Khalifa, G. 2013. Investigating the Success Factors of Hotels' Websites: The Case of Egyptian Hotels. In: K. Lonik (Ed.), 3rd Regional Conference of Tourism Research 'Innovation & Optimisation of Tourism Research (pp. 429-438). Langkawi, Malaysia: Sustainable Tourism Research Cluster and Universiti Sains Malaysia. - Abou-Shouk, M. with Abdelkarim, A., & Hewedi, M. 2013. Tourism Higher Education in Egypt: Structure, Research and Challenges. In: K. Lonik (Ed.), 3rd Regional Conference of Tourism Research 'Innovation & Optimisation of Tourism Research' (pp. 830-841). Langkawi, Malaysia: Sustainable Tourism Research Cluster and Universiti Sains Malaysia. - Abou-Shouk, M. with Hussein, I., & Khalifa, G. 2013. Evaluating Tourism and Hospitality Graduates: Perceptions of Stakeholders in Egypt. In: K. Lonik (Ed.), 3rd Regional Conference of Tourism Research 'Innovation & Optimisation of Tourism Research (pp. 764-774). Langkawi, Malaysia: Sustainable Tourism Research Cluster and Universiti Sains Malaysia. - Abou-Shouk, M. with Lim, WM. 2012. Drivers of E-Commerce Adoption in Egyptian Travel Agents. In: Fuchs, M. Ricci, F., and Cantoni, L. (ed.) Information and Communication Technologies in Tourism 2012. Helsingborg, Sweden: Springer-Verlag, U.S.A. - Abou-Shouk, M. 2011. Factor Analysis of E-Commerce Adoption Benefits: A Case of Egyptian Travel Agents. In: Law, R., Fuchs, M. and Ricci, F. (ed.) Information and Communication Technologies in Tourism 2011. Innsbruck, Austria: Springer-Verlag, U.S.A. - Abou-Shouk, M. with Lim, WM. 2010. Egyptian Travel Agents and E-commerce. In: Gretzel, U., Law, R. and Fuchs, M. (ed.) Information and Communication Technologies in Tourism 2010. Lugano, Switzerland: Springer-Verlag, U.S.A. - Abou-Shouk, M. 2010. E-commerce and Travel Agents: Validating the Data Collection Tool. Presented at the Annual Plymouth Postgraduate Symposium, Plymouth University, UK. (Selected as a top five presentation). Abou-Shouk, M. 2009. Internet Usage amongst Egyptian Travel Agencies: A pilot Study. Presented at PhD Networking Conference, Exploring Tourism III, Nottingham University Business School, Christel DeHaan Tourism and Travel Research Institute, UK.\
1. Master Theses, Faculty of Tourism and Hotels, Fayoum University, Egypt - The Role of Governmental Authorities and Civil Organisations in Developing Tourism Attractions in Fayoum - The Impact of Optional Tours on Tourist Satisfaction in Egypt - The Effect of Tourism Profession Ethics on Egyptian Travel Agencies’ Performance: An Analytical Study - Developing Egypt’s Inbound Tourism from the African Market 2. PhD Theses, Faculty of Tourism and Hotels, Fayoum University, Egypt - The Role of Electronic Internal Marketing in Developing Employee Satisfaction in Egyptian Travel Agencies - E-marketing of Heritage Tourism in Egypt: Opportunities and Challenges - Economics of Egyptian Stock Market and Financing Tourism and Hospitality Projects: A Comparative Study of some Arab Stock Markets - The Role of International Exhibitions in Marketing the Egyptian Tourism Destination - The Role of Entrepreneurship in Developing Tourism Industry in Egypt, A study of Enabling Factors and Challenges - The Role of Public Local Tourism Units in Promoting the Upper-Egyptian Province 3. Supervising Graduation Projects for undergraduate students, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2019 4. Member of Admission Seminars for Postgraduate Students, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2013-2019 5. Member of Viva of Postgraduates, Faculty of Tourism and Hotels, Fayoum University, Egypt, 2016-2019 6. Member of Viva Committees for some MSc and PhD students.
- Fayoum University Award for International Publishing Distinction, 2018. - Fayoum University Award for Distinction in Scientific Research, Social Science Sector, University Level Award, 2017. - Fayoum University Award for International Publishing Distinction, 2017. - Fayoum University Award for International Publishing Distinction, 2016. - Egyptian Ministry of Tourism Award for a paper entitled: Developing Public Parks to Increase Tourist Arrivals, 2016. - Fayoum University Award for International Publishing Distinction, 2015. - Egyptian Ministry of Tourism Award for a paper entitled: The Competitiveness of Egypt as a Tourist Destination at the Regional Level, 2015 - Fayoum University Award for International Publishing Distinction, 2014.
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