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Dr.Khaled Zamuom Faculty Member Academic RankAssociate Professor


  • Information Sciences (Media) & Public Relations

Research Interests:

  • Social Marketing Campaigns- Crisis Management- Communication & Public Relations.


Ph. D., University of Sorbonne Paris II, very Honorable with congratulations, France, 1998. Major: Major: Information Sciences. M.A., University of Sorbonne Paris II, France, 1995. Major: Information Sciences (Media). M.A., University of Denis Diderot Paris 7, France, 1995. Major: Sociology (Connaissance des Tiers Mondes). B.A., Information and Communication Sciences Institute, University of Algiers, 1990. Major: Information and Communication
September 2008 to date: Department of Public Relations, College of Communication, University of Sharjah, UAE. September 2002 – August 2008: Associate Professor, Faculty of information, Mass Communication and Humanities, Department of Mass Communication and Public Relations, Ajman University, UAE. 1993 – 1996: The European Center of Communication and Intercultural Information, France.
April 2006 – Present: Researcher and Consultant in Communication, Arab States Broadcasting Union. Tunis. At: At:[in=C%3a/sources/appli/asbexp. 1996 – 1997: Researcher in Public Opinion, Institut d'Etude de Marchés et d'opinion, Paris, France.
European Interdisciplinary Research on Issues and Uses of Information and Communication Technologies EUTIC. At: Arab States Broadcasting Union (ASBU). At[in=C%3a/sources/appli/asbexp. Global Communication Association Editorial Board of the Journal of Community and Environmental Studies (JCES). At:
-Khaled Zamoum & Dr. Mohamad Ben Moussa. (2017). The Development and Status of Public Relations Education in the UAE: Perspectives of Educators, Graduates and Professionals. Research Institute of Humanities and Social Sciences. UOS. (in English). -Monssif Al Ayari, Nahoud Al Kaderi Aissa & Zamoum Khaled (eds.). “Reality TV in the Arab World”. Arab States Broadcasting Union, Tunis, 2008. (in Arabic). At: -Zamoum Khaled & Said, Boumaiza. Interactive radio. Arab States Broadcasting Union, Tunis, 2007. (in Arabic). At:
1. Zamoum, K. & T. Serra Gorpe. (2018). Crisis management: A historical and conceptual approach for a better understanding of today's crises. In Crisis Management Theory & Practice. Edited by Kattarina Holla, Michal Titko and Jozef Ristvej. London: IntechOpen Limited, pp. 203-217. ISBN 978-1-78923-234-9. At:
Master Theses : Security Institutions' Social Responsibility: An Empirical Study on the Central Command of Sharjah Police.An Empirical Study on the Central Command of Sharjah Police. The Effect of New Media on Traditional Media. Social Media and the UAE Society: Risks and Challenges of Change.
1. April 25-28, 2018: Best Abstract in the 16th International Symposium Communication in the Millennium. Anadolu University, the University of Texas at AUSTIN & Istanbul University. Istanbul. At: https://www.dropbox.comThe+Best+Abstract+Submission+Awards.pdf 2. November 17, 2008: Excellence Award by the Arab-US Association for Communication Educators, for providing the best study in the 13th Annual Conference organized by the Assembly, Virginia Commonwealth University, Richmond, USA. At:
1. Oct. 3, 2019, Leadership Formation: Crisis Management & Customer Satisfaction. Center for Continuing Education & Professional Development (CCEPD) & Sharjah Human Resources. 2. Sept. 19-22, 2019, Leadership Formation: Public Speaking Skills. (CCEPD) & Sharjah Human Resources. 3. Jan. 29-30, 2019, Leadership Formation: Public Speaking Skills. (CCEPD) & Sharjah Human Resources. 4. Jan. 21-22, 2019, Workshop: Public Relations Campaigns, Sharjah Government Media Bureau & CCEPD . 5. Dec. 15, 2018, Workshop: News Report. Al Khaleej, UAE. 6. February 7-8, 2018, Leadership Formation: Public Speaking Skills. (CCEPD) & Sharjah Human Resources. 7. October 10, 2017, Workshop: Semiology Analysis of Photojournalism. Al Khaleej. 8. January 23-25, 2017, Public Speaking Skills. CCEPD, Sharjah, UAE. 9. November 12, 2016, Workshop: Press Conference & Public Speaking Skills, Al Khaleej.
My goals in teaching are not limited to just convey learning materials to students, rather to help students acquiring the foundations of critical thinking, as well as learning problem-solving methods and techniques. A pedagogic philosophy such as mine demands that my teaching style be highly interactive, always engaging students in fruitful discussions among themselves.
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