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Dr.Khaled Zamuom Faculty Member Academic RankAssociate Professor
Khaled Zamuom


  • Public Relations

Research Interests:

  • Crises Communication | Corporate Communication | Social Marketing | Social Change


Ph.D, University of Sorbonne Paris II, Very Honorable with congratulations, France, 1998. Major: Major: Information Sciences. M.A., University of Sorbonne Paris II, France, 1995. Major: Information Sciences (Media). M.A., University of Denis Diderot Paris 7, France, 1995. Major: Sociology (Connaissance des Tiers Mondes). B.A., Information and Communication Sciences Institute, University of Algiers, 1990. Major: Information and Communication
Khaled Zamoum is currently an associate professor of public relations at the University of Sharjah. He received his Ba. in Information & Communication Sciences from the University of Algiers (1990). He earned M. A. (1995) and Ph.D. (1998) in Information & Communication Sciences from the University of Sorbonne, Paris II (France). He has taught communication and PR at Centre Européen de Communication et de formation Interculturelle (France), Ajman University (UAE). His research interests focus on crisis communication & corporate communication, and social marketing & social change. He has published several books, book chapters and more than 20 papers in academic journals in French, Arabic, and English. He has conducted several research projects on communication for Arab States Broadcasting Union (Tunisia). He received the excellence award from the Arab-US Association for Communication Educators, for his research presented in the 13th (2008) Annual Conference (Virginia Commonwealth University), and the best abstract in the 16th (2018) International Symposium Communication in the Millennium (Anadolu University, University of Texas at AUSTIN & Istanbul University), and the award for best supervisor of the graduation project in communication & PR, Ajman University (2007)
April 2006 – Present: Researcher and Consultant in Communication, Arab States Broadcasting Union. Tunis. At: At:[in=C%3a/sources/appli/asbexp. 1996 – 1997: Researcher in Public Opinion, Institut d'Etude de Marchés et d'opinion, Paris, France.
2022- Present: Editorial board, Algerian Communication Review. University of Algiers 3. 2021- Present: Reviewer, The Scientific Council, Taif University, KSA. 2020- Present: Editorial board, Journal of Social Studies and Humanities. 2019- Present: Reviewer, Revue Communication (University of Quebec, Canada). 2017- Present: Editorial board member of Journal Advertising & Public Relations. 2016- Present: Membership in Sharjah Press Club.
Khaled Zamoum & Dr. Mohamad Ben Moussa. (2017). The Development and Status of Public Relations Education in the UAE: Perspectives of Educators, Graduates and Professionals. Research Institute of Humanities and Social Sciences. UOS. (in English). Monssif Al Ayari, Nahoud Al Kaderi Aissa & Zamoum Khaled (eds.). “Reality TV in the Arab World”. Arab States Broadcasting Union, Tunis, 2008. (in Arabic). At: Zamoum Khaled & Said, Boumaiza. Interactive radio. Arab States Broadcasting Union, Tunis, 2007. (in Arabic). At:
Books: Zamoum, K. (2009). Research methodology for the media, Sharjah: Gulf Studies Center. (in Arabic). Zamoum, K. & Boumaiza, S. (2007). Interactive radio. Tunis: Arab States Broadcasting Union. (in Arabic). Zamoum, K. (2006). The Social marketing: Theory and practice. Sharjah: University Book House. (in Arabic). Zamoum, K. (2004). Sociologie de la communication : Identité et forme d’adaptation médiatique communautaire en France. Montréal (Canada) : Continental, (in French). Zamoum, K. (2003). Médias, immigration et stratégies de communication communautaire en France. Lille (France) : Presses Universitaires du Septentrion. (in French). Journal Articles: Zamoum, K. (2021). L’enseignement de la didactique de l’information-documentation dans les facultés des sciences de l’information et de la communication dans le monde arabe. Communication, 38(2). Department of Information & Communication, University of Laval (Canada). (in French). ISSN 1920-7344 Rezk, S., Zamoum, K. (2021). The Representation of Arabs in Hollywood’s war and action movie “Rules of Engagement”, University of Sharjah Journal for Humanities & Social Sciences, 18(1), 87-104. Zamoum, K., Gorpe, T. (2020). The emergence and development of teaching public relations in the United Arab Emirates: an in-depth look, Corporate Communications: An International Journal, 25(4), 687-701. ISSN: 1356-3289. (Scopus) Zamoum, K. (2020). The use of social marketing campaigns in raising awareness of thalassemia in the UAE. Communication Today, 11(1), 186-198. (Scopus). Zamoum, K. (2020). The role of western legislations and laws in protecting children from advertisement. Al-Bahit Al-A’alami, College of Information, University of Bagdad, Vol 12, 07-12. ISSN: 2617-9318 (Online) ISSN: 1995-8005 (Print). (in Arabic). Book Chapters: Zamoum, K., Gorpe, T. (2020). Corporate social responsibility in the United Arab Emirates: Principles and communication strategy. In Al-Masri, A & Al-Assaf, Y. (Eds.), Sustainable development and social responsibility (pp. 33-40). Springer Nature Switzerland AG 2020. Zamoum, K. (2020). Note de Lecture : « Tourya GUAAYBESS (2019), Les médias dans les pays arabes : des théories de développement contrariées aux politiques de coopération émergentes », Communication, 37(2). Department of Information & Communication, University of Laval (Canada). (in French). ISSN 1920-7344. Zamoum, K., Gorpe, T. (2018). Crisis management: A historical and conceptual approach for a better understanding of today's crises. In Holla, K., Titko, M., & Ristvej, J. (Eds.), Crisis management theory & practice (pp. 203-217). London: IntechOpen Limited. ISBN 978-1-78923-234-9 DOI: 10.5772/intechopen.76198 Zamoum, K., Gorpe, T. (2018). Corporate social responsibility in the Emirati vision strategy for year 2021. In Einwiller, S et al. (Eds.), CSR Communication (pp. 100-112). Vienna: Publisher Izdajatelj & Faculty of Social Sciences, University of Vienna, Austria. ISBN 978-961-838-9
Master Theses : Security Institutions' Social Responsibility: An Empirical Study on the Central Command of Sharjah Police. The Effect of New Media on Traditional Media. Social Media and the UAE Society: Risks and Challenges of Change.
April 25-28, 2018: Best Abstract in the 16th International Symposium Communication in the Millennium. Anadolu University, the University of Texas at AUSTIN & Istanbul University. Istanbul. https://www.dropbox.comThe+Best+Abstract+Submission+Awards.pdf November 17, 2008: Excellence Award by the Arab-US Association for Communication Educators, for providing the best study in the 13th Annual Conference organized by the Assembly, Virginia Commonwealth University, Richmond, USA.
Oct. 3, 2019, Leadership Formation: Crisis Management & Customer Satisfaction. Center for Continuing Education & Professional Development (CCEPD) & Sharjah Human Resources. Sept. 19-22, 2019, Leadership Formation: Public Speaking Skills. (CCEPD) & Sharjah Human Resources. Jan. 29-30, 2019, Leadership Formation: Public Speaking Skills. (CCEPD) & Sharjah Human Resources. Jan. 21-22, 2019, Workshop: Public Relations Campaigns, Sharjah Government Media Bureau & CCEPD . Dec. 15, 2018, Workshop: News Report. Al Khaleej, UAE. February 7-8, 2018, Leadership Formation: Public Speaking Skills. (CCEPD) & Sharjah Human Resources. October 10, 2017, Workshop: Semiology Analysis of Photojournalism. Al Khaleej. January 23-25, 2017, Public Speaking Skills. CCEPD, Sharjah, UAE. November 12, 2016, Workshop: Press Conference & Public Speaking Skills, Al Khaleej.
My goals in teaching are not limited to just convey learning materials to students, rather to help students acquiring the foundations of critical thinking, as well as learning problem-solving methods and techniques. A pedagogic philosophy such as mine demands that my teaching style be highly interactive, always engaging students in fruitful discussions among themselves.
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