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Dr.Mokhtar Elareshi Academic RankAssociate Professor

Specialization:

Public Relations & Gov Communication Social Media Habits Quantitative Research Methods Communication Theories Marketing (PR)

Research Interests:

Communication Studies Middle East and North Africa Media Goverment Communication Corporate Social Responsibility

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Employment History

Elareshi, PhD (Leicester University, UK) currently an Associate Prof. College of Communication, since 2023, brings a wealth of academic and professional experience. Prior to this role, he worked in PR and Media and Communications studies, Al Ain University 2019-2022 and served as the Head of the Media Department, Azzaytuna University 2003-2006. He is author of several books/ books chapter, reviewed-journal articles, and other academic publications. He has also secured several external grants for academic and non-academic funding bodies in Libya, the UK, and Saudi Arabia (around US$ 263,000).

Professional Memberships

International Association for Media and Communication Research (IAMCR) News and Journalism Research, University of Leicester Arab Association for Media and Communication European Communication Research and Education Association, participation

Selected Research Projects

Elareshi, M. (2023) (PI) [Under Review], An Integrated Model (ANN-SEM) for Usage and Acceptance of Stickers in WhatsApp, ASPIRE Young Investigator Award (AYIA), 184,690AED Elareshi, M. (2017). (Co-I) (Part of St Matthews Big Local team). Involved in process to build a new Multi Use Games Area in St Matthews Estate- Leicester, UK. Joint Funded by Sport England (100k), Cruyff Foundation (£50k), Local Trust (£44k) and Samworth Brothers (£40k). Total: £234.000. Elareshi, M. (2017). Project with Ass. Prof Ayman N Bajnaid (King Abdulaziz University, Saudi Arabia): ‘An analytical system (app) to understand the causes of intellectual distractions related to terrorist behaviours through social media networking sites’. Funded by Ministry of Higher Education through King Abdulaziz University. SAR115000 (£23346.80). Elareshi, M. (2017). (PI). Improving Cycle Culture. A project, which aims to bring local residents to cycle together and to enhance the community cohesion. Funded by St Matthews Big Local-Leicester and Leicester City Council (Joint Grant: £1000). Elareshi, M. et al. (2012). (Co-I). Part of team who wrote a bid for ‘New Directions for Media Research: Postgraduate Research’. One-day conference, £500. Elareshi, M. & Gunter, B. (2010). (PI). British Academy International Partnership. A project which provided training and skills to Libyan media university students (between University of Tripoli and University of Leicester), (not succeeded). Elareshi, M. (2006). (PI). External evaluator for Media Department Programme to develop the media modules. Projected funded by the University of Azzaytuna, Libya (Grant: £2431).

Selected Publications

Books | Book Chapters: Habes, M., Elareshi, M., Tahat, K., & Tahat, D. (2023, June). Social Media Narratives of Covid-19 Pandemic and Misinformation. In 2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS) (pp. 124-127). IEEE. Al Mansoori, A., Ali, S., Pasha, S. A., Alghizzawi, M., Elareshi, M., Ziani, A. D., & Alsridi, H. (2023). Technology Enhanced Learning Through Learning Management System and Virtual Reality Googles: A Critical Review. In: Hamdan, A., Harraf, A., Buallay, A., Arora, P., Alsabatin, H. (eds) From Industry 4.0 to Industry 5.0. Studies in Systems, Decision and Control, vol 470. Springer, Cham. https://doi.org/10.1007/978-3-031-28314-7_48 Pasha, S. A., Sharif, H., Ali, S., Al-Misfari, A., Elareshi, M., Ziani, A., & Habes, M. (2023). Perceptions of Incorporating Virtual Reality of Goggles in the Learning Management System in Developing Countries. In Digitalisation: Opportunities and Challenges for Business: Volume 2 (pp. 879-886). Cham: Springer International Publishing. Tahat, D. N., Elareshi, M., Tahat, K., Al Jwaniat, M. A., Habes, M., & Ziani, A. (2022, November). News Media and Political Participation in the Middle East: Jordan as an example. In 2022 International Arab Conference on Information Technology (ACIT) (pp. 1-8). IEEE. Habes, M., Pasha, S.A., Ali, S., Elareshi, M., Ziani, A., Bashir, B.A. (2023). Technology-Enhanced Learning Acceptance in Pakistani Primary Education. In: Musleh Al-Sartawi, A.M.A., Razzaque, A., Kamal, M.M. (eds) From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence. EAMMIS 2022. Lecture Notes in Networks and Systems, vol 557. Springer, Cham. https://doi.org/10.1007/978-3-031-17746-0_5 Habes, M., Ali, S., Qamar, A., Elareshi, M., Ziani, A., & Alsridi, H. (2022). Public Service Advertisements and Healthcare Attitudinal Changes in Developing Countries: Pakistanis’ perspectives. In: Alareeni, B., & Hamdan, A. (eds) Explore Business, Technology Opportunities and Challenges After the Covid-19 Pandemic. Vol 495 (pp. 433-442). Springer, https://doi.org/10.1007/978-3-031-08954-1 Habes, M., Alghizzawi, M., Elareshi, M., Ziani, A., Qudah, M., Al Hammadi, M.M. (2022). E-Marketing and Customers’ Bank Loyalty Enhancement: Jordanians’ Perspectives. In: Hamdan, A., Shoaib, H.M., Alareeni, B., Hamdan, R. (eds) The Implementation of Smart Technologies for Business Success and Sustainability. Studies in Systems, Decision and Control, Vol 216 (pp. 37-47). Springer, https://doi.org/10.1007/978-3-031-10212-7_4 Elbasir M., Elareshi M., Habas M., Jeljeli R., & Salloum S.A. (2021). Media and Non-Media Students’ Feedback and Improvement of University Teaching and the Learning Environment. In: Hassanien A.E. et al. (eds) Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021). AICV 2021. Advances in Intelligent Systems and Computing, vol 1377. (pp. 754-765). Springer, https://doi.org/10.1007/978-3-030-76346-6_67 Ziani AK., Elareshi M., Habes M., Tahat K.M., & Ali S. (2021). Digital Media Usage Among Arab Journalists During Covid-19 Outbreak. In: Musleh Al-Sartawi A.M., Razzaque A., Kamal M.M. (eds) Artificial Intelligence Systems and the Internet of Things in the Digital Era. EAMMIS 2021. Lecture Notes in Networks and Systems, vol 239 (pp. 116-129). Springer, Cham. https://doi.org/10.1007/978-3-030-77246-8_12 Habes, M., Ali, S., Khalid, A., Abou Haykal, H., Elareshi, M., Khan, T., & Ziani, A. (2021) E-Learning Acceptance During the Covid-19 Outbreak: A Cross-sectional Study. In: Musleh Al-Sartawi A.M., Razzaque A., Kamal M.M. (eds) Artificial Intelligence Systems and the Internet of Things in the Digital Era. EAMMIS 2021. Lecture Notes in Networks and Systems, vol 239 (pp. 65-77). Springer, Cham. https://doi.org/10.1007/978-3-030-77246-8_7 Al-Sarayrah W., Al-Aiad A., Habes M., Elareshi M., & Salloum S.A. (2021). Improving the Deaf and Hard of Hearing Internet Accessibility: JSL, Text-into-Sign Language Translator for Arabic. In: Hassanien AE., Chang KC., Mincong T. (eds) Advanced Machine Learning Technologies and Applications. AMLTA 2021. Advances in Intelligent Systems and Computing, vol 1339 (pp. 456-468). Springer, Cham. https://doi.org/10.1007/978-3-030-69717-4_43 Al-Jaber, K., & Elareshi, M. (2020). Saudi Arabia. In Debra L. Merskin (Ed.) The SAGE International Encyclopedia of Mass Media and Society. (pp. 1520-1522). SAGE Publications, Inc. Elareshi, M. (2020). Media and Social Change in Libya. In Miladi, Noureddine., & Noha, Mellor (Eds.) Routledge Handbook on Arab Media. (pp. 193-204). London and New York: Routledge. Al-Jaber, K., & Elareshi, M. (2019). The Impact of New-media Platforms on the Gulf Political Communication Landscape: Consumption and the Public Sphere. In Yahya R. Kamalipour, (Ed.) Global Perspectives on Media, Politics, Immigration, Advertising and Social Networking. (pp. 178-199). Newcastle, UK: Cambridge Scholar Publishing. Al-Jaber, K., Elareshi, M., & Ziani, A. (2019). The Gulf in Western Hearts and Minds: The dilemma of stereotypical frames and perceptions. In D. Khatib & M. Maziad. The Arab Gulf States and the West: Perceptions and Realities - Opportunities and Perils (pp. 223-242). Routledge: UK. Elareshi, M., & Matthews, J. (2018). (Book Chapter Translated). ‘News Landscape of Libya’. In R. Dickinson & B. Gunter, (Eds.) Mass Media in the Arab World: What the future holds. Translated into Arabic by Dawud Elqarna. Obekan, Saudi Arabia. Elareshi, M. (2017). (eBook blog). Politics, Divisions and (mis)use of Social Media. In P. Reilly, A. Veneti & D. Atanasova, (Eds). Politics, Protest, Emotion: Interdisciplinary Perspectives: A book of Blogs. Information School, University of Sheffield, 134-138. Al-Jaber, K., & Elareshi, M. (2014). The Future of News Media in the Arab world. Germany: LAMBERT Academic Publishing. Elareshi, M. (2013). News Consumption in Libya. Newcastle, UK: Cambridge Scholars Publishing. Elareshi, M., & Matthews, J. (2013). (Book Chapter). ‘The Changing News Landscape of Libya’. In R. Dickinson & B. Gunter, (Eds.) News Media in the Arab World: A Study of 10 Arab and Muslim Countries. Journal Articles: Mansoori, A., Tahat, K., Tahat, D., Habes, M., Salloum, S. A., Mesbah, H., & Elareshi, M. (2023). Gender as a moderating variable in online misinformation acceptance during COVID-19. Heliyon, (SCOPUS) 9(9), e19425. Elareshi, M., Ziani, A., & Alsridi, H. (2023). The Perceptions of Iraqi Internally Displaced Persons of Social Media Use during War and Conflict. Jurnal Komunikasi: Malaysian Journal of Communication, (SCOPUS) 39(1), 21-36. Habes, M., Elareshi, M., Safori, A., Ahmad, A. K., Al-Rahmi, W., & Cifuentes-Faura, J. (2023). Understanding Arab social TV viewers’ perceptions of virtual reality acceptance. Cogent Social Sciences, (SCOPUS) 9(1), 2180145. Habes, M., Elareshi, M., Mansoori, A., Pasha, S., Salloum, S. A., & Al-Rahmi, W. M. (2023). Factors Indicating Media Dependency and Online Misinformation Sharing in Jordan. Sustainability, (SCOPUS) 15(2), 1474. Elareshi, M., Habes, M., Safori, A., Attar, R. W., Noor Al adwan, M., & Al-Rahmi, W. M. (2023). Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach. Electronics, (SCOPUS) 12(8), 1822. Habes, M., Elareshi, M., Salloum, S. A., Ali, S., Alfaisal, R., Ziani, A., & Alsridi, H. (2022). Students’ perceptions of mobile learning technology acceptance during Covid-19: WhatsApp in focus. Educational Media International, (SCOPUS) 1-19. Numan, H., Elareshi, M., & Atanasova, D. (2022). Iraqi University Students’ Emergency Remote Learning Experiences during Covid-19. International Journal of Interactive Mobile Technologies, (SCOPUS) 16(18), 162-173. Habes, M., Elareshi, M., Almansoori, A., Ziani, A., & Alsridi, H. (2022). Smart Interaction and Social TV Used by Jordanian University Students. Technology in Society, (SCOPUS), 71, 102110. Habes, M., Elareshi, M., Ali, S., & Ziani, A. (2022). Analyzing the Portrayals of Child Sexual Abuse of Urdu Newspapers in Developing Countries. Pertanika Journal of Social Sciences and Humanities, (SCOPUS) 30(4), 1495-1512. Elareshi, M., Habes, M., Al-Tahat, K., Ziani, A., & Salloum, S. A. (2022). Factors Affecting Social TV Acceptance Among Generation Z in Jordan. Acta Psychologica, (SCOPUS) 230, 103730. Abdullah, A., Elareshi, M., & Kaba, A. (2022). Seeking News and Information through Social Networking Sites: An Experience of Internally Displaced People. Information Development Journal, (SCOPUS). DOI: 10.1177/02666669221108666 Elareshi, M., Habes, M., Salloum, S., Youssef, E., Alfaisal, R., & Ziani, A. (2022). SEM-ANN-Based Approach to Understanding Students’ Academic-Performance Adoption of YouTube for Learning during Covid. Heliyon, (SCOPUS), 8(4), e09236. Ziani, A., Elareshi, M., Chaudhary, S., & Alsridi, H. (2022). Gulf Elites’ Dependence on International Press in Times of Crisis: The US-Iran crisis 2019-2020. Jurnal Komunikasi: Malaysian Journal of Communication, (SCOPUS) 38(1), 1-19. Habes, M., Elareshi, M., Youssef, E., Ali, S., & Qudah, M. (2022). Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19. Information Science letters, (SCOPUS) 11(3), 913-923. Elareshi, M., Habes, M., Ali, S., & Ziani, A. (2021). Using Online Platforms for Political Communication in Bahrain Election Campaigns. Pertanika Journal of Social Sciences and Humanities, (SCOPUS) 3(29), 2013-2031. Aissani, R., Elareshi, M., Jeljeli., R. (2021). Perceptions and Comparative of Media Education Curricula in Arab Universities. Elementary Education Online. (SCOPUS) 5(20), 5557-5566. Elareshi, M., Habes, M., Jeljeli, R., & Ziani, A (2021). New Media Users’ Awareness of Online Inflammatory and Mobilisation Methods for Radical and Extreme Activities. Elementary Education Online, (SCOPUS) 5(20), 5567-6676 Elbasir, M., Elareshi, M., Habes, M., & Aissani, R. (2020). The Influence of Trust, Security and Reliability of Multimedia Payment on the Adoption of EPS in Libya, Multicultural Education (SCOPUS), 6(5), 53-68. Elareshi, M., Ziani, A., & Al Shami, A. (2020). Deep learning Analysis of Social Media Content Used by Bahraini Women: WhatsApp in focus, Convergence: The International Journal of Research into New Media Technologies, (SCOPUS), 1-19. Elareshi, M., Alsridi, H., & Ziani, A. (2020). Perceptions of Online Academics’ and Al-Jazeera.net’s News Coverage of the Egyptian Political Transformation 2013-2014, Jurnal Komunikasi: Malaysian Journal of Communication, (SCOPUS) 36(1), 124-146. al Serhan, F., & Elareshi, M. (2020). New Media and Hate Speech - Strategies of Confrontation: A study of university students in Jordan, OPCION (SCOPUS), 36(26), 166-184. al Serhan, F., & Elareshi, M. (2019). University Students’ Awareness of Social Media Use and Hate Speech in Jordan, International Journal of Cyber Criminology (SCOPUS), 13(2), 548-563. Elareshi, M., & Bajnaid, A. (2019). Libyan PR Participants’ Perceptions of and Motivations for Studying PR in Libya, Romanian Journal of Communication and Public Relations (SCOPUS), 21(2), 23-38. Elareshi, M., & Ziani, A. (2019). Digital and Interactive Social Media among Middle East Women: Empirical TAM Study, Journal of Communication Media Watch (SCOPUS), 10(2), 235-250.

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