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Dr.Sameera Setoutah Faculty Member Academic RankAssociate professor

Specialization:

Public Relations

Research Interests:

Intercultural Communication | Digital Public Relations | Entrepreneur women | Media and Society

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Employment History

DR. SAMIRA SETOUTAH IS AN ASSOCIATE PROFESSOR AT THE COLLEGE OF COMMUNICATION, UNIVERSITY OF SHARJAH. SHE HOLDS A MASTER'S DEGREE IN COMMUNICATION AND MANAGEMENT OF INSTITUTIONS AND A DOCTORATE IN MEDIA AND COMMUNICATION FROM THE UNIVERSITY OF BADJI MOKHTAR ANNABA, ALGERIA. SHE HAS 22 YEARS OF TEACHING EXPERIENCE IN DIFFERENT ARAB UNIVERSITIES, SHE HAS AN INDIVIDUAL AND COLLECTIVE RESEARCH ACTIVITY WITHIN THE LABORATORY (THE MULTIDISCIPLINARY AND CONTRACTING LABORATORY), IN ADDITION TO HER CONSTANT DESIRE TO CONTRIBUTE TO THE SCIENTIFIC AND ACADEMIC PRESENCE AT HER UNIVERSITY BY PARTICIPATINGG IN ACADEMIC, SCIENTIFIC AND PEDAGOGICAL ACTIVITIES. AS FOR HER PHILOSIPHY IN EDUCATION, IT IS BASED ON INTERACTIVE EDUCATION, BY MAKING THE STUDENT USE THE AVAILABLE TECHNOLOGICAL CAPABILITIES TO EPMPLOYING HIS SKILLS IN ODER TO PARTICIPATE IN THE THEORITICAL LECTURE AND ACCOMPLISH THE PRACTICAL ASPECTS. THE LESSON AND THE STUDENT IS A RESEARCHER AND PRODUCER OF INFORMATION. SHE USES THE SOCRATIVE APPLICATION IN TEACHING AND SHE IS NOW WORKING ON DEVELOPING PRACTICAL EDUCATION PROBLEMS THROUGH THE H5P APPLICATION TO BE USED IN PRESNETING THE LESSON AND THE STUDENT IS A REASERCHER AND PRODUCER OF INFORMATION.

Selected Research Projects

A competitive research entitled: Social Networks and the Covid 19 Crisis: Information Flow and University Student Initiatives in the United Arab Emirates. for a period of 12 months, under number 2103080018. Funded by the University of Sharjah, with a funding amount of ( AED 35,000 ). (President of Research) A research project entitled: Cultural dimensions and the absorption of artificial intelligence in health institutions in the United Arab Emirates. Competitive research under No. 2203020427, starting from 2/3 2022, for a period of 36 months. Funded by the University of Sharjah, with a funding amount of ( AED 50,000 ). ( Member )

Selected Publications

Books: Hamdi M F, Setoutah S. and others (2019): Research methods in media and communication sciences and the method of preparing research, Jordan, Hameed Publishing House. Setoutah S (2016): Advertising and Consumer Behavior of the Child, Algeria, Dar Al-Fayez for Printing and Publishing. Setoutah S, Rawabhia M, (2016): Communication and Technological Innovation in Small and Medium Enterprises, Algeria, Dar Al-Fayez for Printing and Publishing. Setoutah S, Rawabhia M, (2016): Persuasive Communication Applications in the Advertising Message, Algeria, Dar Al-Fayez for Printing and Publishing. Setoutah S, Rawabhia M, (2016): Learning Organizations, the Incubating Environment for Creativity and Organizational Learning, Algeria, Dar Al-Fayez for Printing and Publishing. Journal Articles: Jeljeli R, Setoutah S (2021) : The citizen-journalist dilemma between the freedom of means and professionalis. Journal of Utopia y Paxis Latinoamericana n 26, pages 394-406. Indexe in the Scopus Q2. Setoutah S, Jeljeli R (2020) : Strategy of Managing Cultural Diversity to Devlop Creativity in Learning Organisation. Journal of Utopia y Paxis Latinoamericana. database 25, n° EXTRA 6, pp. 61-70 .link: https: //produccioncientificaluz .org /index.php/utopia/article/view/ 33509. Indexed in the Scopus Q2 Faycal Farhi, Setoutah S, Mahmod M. A (2021): Uses of smartphones communication applications in teaching media courses in light of Corona pandemic “A Field Study on Media Professors at Arab Universities. A magazine Elementary Education Online” ISSN: 1305-3515, vol 20. On the link http://ilkogretim-online.org . Scopus Q3 Setoutah S, Mona Ali (2021) : Publication Specializing in Public Relations and the Challenges of Digitization from the Faculty Members Point of View. A journal Information Sciences Letters, Vol.10, No. JUN. ScopusQ2 Hamdi M F, Setoutah S (2019): The Academic Training in Media and Communication Sciences and Its Relation to Media Practice: Reading the Nature of the Relationship: Integration or Separation. Journal of the Media Researcher, a scientific quarterly, University of Baghdad, Issue 46 October-November-December, pp. 35-70. Setoutah S, Amer N (2018) : Graphic design and furnishing consumer values in advertising. Algerian Journal of Research and Studies, Jijel University, Issue April 03, pages 77-97. Setoutah S, Chafaai G (2018) : Theoretical approaches to intercultural management in the institution, Annals of the University of Guelma for Social and Human Sciences, University of May 8, 1945, Guelma, Algeria, No. 23 April, pages 525-560 Setoutah S (2018) : Challenges of technological innovation in small and medium enterprises, Algerian Journal of Research and Studies, Jijel University, February 02. pp. 0-6-28. Samira Setoutah, (2018) : Virtual citizenship and different identities : a field study of the phenomenon of heartburn in Algeria as a model, International Journal of Communication Sciences, American Arab Academy for Science and Technology in Germany, Volume No. 2, February, PP 108 to 135. Book Chapters: Setoutah S, Hamdi M F (2021): The news industry in the digital environment and the struggle of credibility and immediacy from the point of view of Algerian youth, In kirat M, The Ethics of Media Practice and Falsification of Awareness in a Turbulent World, Jordan, Al Falah Library for Publishing and Distribution, 479 pages.

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