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Dr.Mohamed Ben Moussa Faculty Member Academic RankAssociate professor


  • New media and social media.

Research Interests:

  • New and social media, digital culture, multimodal communication, online public relations, and convergence journalism.


• Digital literacy and misinformation during covid-19 pandemic • Visual communication and public relations • Multimodal critical discourse analysis and cross-cultural representation
Ben Moussa, M. and Benmessaoud, S. (2021) Public Relations Online Engagement as Discursive Practice: The case of Dubai Cares. Public Relations Inquiry, 10(1), 49-71. Ben Moussa, M., Benmessaoud, S., & Douai, A. (2020). Internet Memes as “Tactical” Social Action: A Multimodal Critical Discourse Analysis Approach. International Journal of Communication, 14, 21. Douai, A. and Ben Moussa, M. (2020). Internet and social media in Morocco. In N. Miller & N. Miladi (Eds) Routledge Handbook of Arab Media. Routledge. Al Jazat, N. and Ben Moussa, M. (2020). Understanding Online Selfie Behaviors and Perceptions Among Emirati Youth. American Communication Journal, 22(2). 2 Ben Moussa, M. (2019) Rap it Up, Share it Up: Identity Politics of youth “social” movement in Moroccan online rap music. New Media & Society, 21(5), pp. 1043–1064. Braun, S., Ben Moussa, M., Dafri, W., & Stranjančević, A. (2019). Socialization and the construction of a professional identity among public relations students in United Arab Emirates. In Mafaldo Carmo (Ed.), Education applications & developments IV (pp. 15-24). Lisbon, Portugal: InScience Press. SBN-13: 978-989-54312-3-6
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