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Dr.Mohamed Ben Moussa Assistant Dean Academic RankAssociate professor
Mohamed Ben Moussa


  • Public Relations

Research Interests:

  • Digital media and culture | Visual communication | Multimodal discourse | Audience/User participation | Convergence journalism


Mohamed Ben Moussa received his PhD in Communication Studies from Concordia University, Canada, and an MA in Communication Studies from the University of Leeds, UK. Prior to joining UoS, he was a post-doctoral fellow at McGill University, Canada, and an associate professor and acting dean at the Canadian University Dubai. His recent research interests include digital media and culture, multimodality and discourse, and convergence journalism. Dr. Ben Moussa’s teaching philosophy is firmly grounded in a learner-centered approach that focuses on engagement, meaning-making and the active participation of students in the learning process.
Memberships: Canadian Communication Association (CCA). International Association for Media and Communication Research (IAMCR). Union for Democratic Communication (UDC). International Academic Forum (IAFOR) Consultancy: Invitation to Expert Group Meeting on the UN-ESCWA publication: “Technology as a Renewed Hope to Achieving Gender Equality in the Arab Region: A Fact or Illusion? United Nations, ESCWA, Beirut, Lebanon. 24 and 25 October 2018.
External Funded Project: CI - Digital transformations in UAE Media institutions. Funding institution: Sharjah Media City Shams, 2021. ( AED 100,000 ) Competitive Research Project: PI - Fake News and Media literacy in the UAE, University of Sharjah, 2020 ( AED 40,000 ) PI - Seed faculty research funding, University of Sharjah, 2018. ( AED 20,000 )
Books: Douai, A & Ben Moussa, M. (Eds.) (2016). Mediated Identities and New Journalism in the Arab World: Mapping the “Arab Spring”. London, UK, Palgrave & McMillan. DOI: 10.1057/978-1-137-58141-9 Journal Articles: Ben Moussa, M. (2023). Journalism Metadiscourse on Professional Identity and Verification in UAE. Journalism Practice. Ben Moussa, M., Douai, A., & Parmaksiz, M. Y. (2023). “Flattening the curve”: Communication, risk and COVID-19 pandemic in Turkey. Newspaper Research Journal, 0(0). Ben Moussa, M., Radwan, A. and Zaid, B. (2022) Resilience to Covid-Misinformation Among Youth in a Paternalistic Context: The Case of the UAE. American Communication Journal, (24)1. Ben Moussa, M. and Benmessaoud, S. (2021). Public Relations Online Engagement as Discursive Practice: The case of Dubai Cares. Public Relations Inquiry, 10 (1), 49-71. Ben Moussa, M., Benmessaoud, S., & Douai, A. (2020). Internet Memes as “Tactical” Social Action: A Multimodal Critical Discourse Analysis Approach. International Journal Of Communication, 14, 21. Al Jazat, N. and Ben Moussa, M. (2020). Understanding Online Selfie Behaviors and Perceptions Among Emirati Youth. American Communication Journal, 22(2). 2 Available at Ben Moussa, M. (2019). Rap it Up, Share it Up: Identity Politics of youth “social” movement in Moroccan online rap music. New Media & Society, 21(5), pp. 1043–1064. Ben Moussa, M. & Seraphim, J. (2017). Digital Gender Divides and E-Empowerment in the UAE: A Critical Perspective. International Journal of Education and Development using Information and Communication Technology, 13 (3), pp. 145-166. Book Chapters: Douai, A. and Ben Moussa, M. (2020). Internet and social media in Morocco. In N. Miller & N. Miladi (Eds) Routledge Handbook of Arab Media (pp.246-260). Routledge. Braun, S., Ben Moussa, M., Dafri, W., & Stranjančević, A. (2019). Socialization and the construction of a professional identity among public relations students in United Arab Emirates. In Mafaldo Carmo (Ed.), Education applications & developments IV (pp. 15-24). Lisbon, Portugal: InScience Press. ISBN-13: 978-989-54312-3-6
Digital media and technologies | International and Cross-Cultural communication | Strategic communication | Online public relations
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