The Marketing and
Student Recruitment Department (MSR) operates interdependently and with
others, sharing information of value to the institution as a whole, and working
with our colleagues to achieve a cohesive, supportive, network for students from
the time of their first inquiry until they complete their admissions to the
University.
Each member of The Marketing and Student Recruitment Team (MSR) works
creatively, enthusiastically, and diligently to attain market prominence,
achieve optimal enrollment through progressive recruitment and retention
efforts, support the vision and the academic mission of the University, and
enhance student learning and success.
Team-initiated division and university-wide programming efforts and information
management are vital to the achievement of these goals. Through shared
learning experiences and a genuine commitment to teamwork, The Marketing and
Student Recruitment Department (MSR) exerts a positive influence in
optimizing a match between potential learners and the values, vision, and
competencies at UOS.
The mission of our enrollment services is to use a systematic set of activities
and programming efforts to coordinate student recruitment and enrollment
management initiatives at the University of Sharjah. These activities include
providing consistent and clear articulation of our vision and mission,
strategic recruitment approaches and comprehensive academic advising in
response to student interests and needs.
Student Recruitment
covers enrollment planning that is designed to assist UOS in achieving its
mission of responding to the UAE, community and regional needs. By developing
and utilizing an on-going enrollment planning process, MSR facilitates
continual improvement in the quality of our students’ educational experience.
Everyone within the campus community, especially the academic units, has an
active role to play in managing UOS enrollment and assisting prospective UOS
students in achieving their academic goals. Decisions related to enrollment
planning are data-driven and utilize internal and external data sources to
examine trends and demographic characteristics.
The Marketing
and Digital Communications Department develops marketing strategies and tactics
to build awareness and create interest in UOS. As part of a planned branding
and marketing program, the office also integrates marketing and communications
strategies for individual colleges, departments, and programs. We create and
implement marketing including purchasing media for the university and
individual unit campaigns. We design advertising / marketing projects and work
with you on placing materials for maximum impact with the target audience. We
ensure that messages both reflect the university’s overall marketing strategies
and are effective in reaching University of Sharjah constituents.
Core Values
The core values behind
Marketing and student recruitment are to provide conceptual strategies for MSR
day-to-day operations, as well as our interactions with people. Our core values
include:
Placing STUDENTS
first: This means that MSR makes decisions and takes actions that are in
the best interest of students so that they may experience success and a
first-rate university education at the University of Sharjah. Student learning
and success drive our policies, practices, system procedures and our
communication. In our programming and services, we consider what
“matters most” in achieving student learning and success.
Providing a qualified staff: Students will only be first if all
levels of our staff are highly qualified. Each University staff member is
valued for the diverse contributions they make to enrollment services, UOS, and
especially to our students.
Striving to OVER-deliver: MSR looks for every opportunity to EXCEED the
expectations of those we serve, always striving to deliver more than we
promise. It is also important for us to be certain that we are delivering
what we promise. Regular quantitative and qualitative assessments lead us
to improve our efforts.
Have a purpose for everything we do and execute our plans and projects in an
optimal manner: MSR clearly defines the purpose of its programs, projects
and activities as well as the desired outcomes. We assess and measure the
effectiveness of all initiatives and eliminate, refine, or replace less
effective strategies. In this way, we undertake projects that may be managed in
an exemplary manner and of the highest quality.
Objective and
Strategic Plans
The Marketing and
Student Recruitment Department (MSR) has developed both an Annual Action
Plan and a Long-Range Enrollment Management Plan. The Annual Action Plan
establishes short-term objectives, specific strategies, a timetable, resources
required, responsibility for accomplishing the agreed upon goals, and a method
of evaluation, thus monitoring its progress in all areas. The Long-Range Marketing
and student recruitment Plan focuses on
a long-range set of goals, objectives and action tasks that are aligned with
the University Strategic Plan but does not provide the kind of detail found in
the Annual Action Plan. These long-range goals highlight the primary objectives
related to each of the goals.
Marketing and student
recruitment promotes student development and success by assisting undecided
students with the process of identifying, clarifying, and achieving their
academic goals.
Through online advising and individual and group advising, we seek to
accomplish the following;
- Supporting
and assisting high school students in the process of becoming self –
directed learners.
- Providing
at least one personal contact and e-mail and phone contact for each
undecided student in an effort to raise student awareness about what is
available through the Office of Marketing and Student recruitment, the
services it provides and the academic policies and procedures by which
students are governed.
- Assisting
students with the development of meaningful educational plans, helping
them refine their goals and objectives and understand their options, and
helping them understand that the responsibility for making decisions
regarding their educational plans ultimately lies with them.
- The Marketing and Digital Communications Department
develops marketing strategies and tactics to build awareness and create
interest in UOS.
