Bachelor of Science of Business Administration - Management Concentration

Program Overview

The Bachelor of Science of Business Administration - Management Concentration program requires that a student com- plete 123 credits of course work and attain a minimum cumulative GPA of 2.00. The program consists of three catego- ries as summarized below: University Requirements (UR), college requirements (CR) and program requirements (PR).

BS in Business Administration – Management and Marketing (123 Credits)
 URCRPRTotal
Mandatory Core Courses12481575
Electives Core Courses1261533
Minor Courses--1515
Total245445123

 

BS in Public Administration (123 Credits)

 

                                           UR                CR                 PR                                             Total

 

Mandatory Core

 Courses                             12                     48                  21                                           81

 

Electives Core Courses        12                   6                    9                                               27

 

Minor Courses                     -                    -                   15                                               15

 

Total                                    24                  54                  45                                             123

 

I. University Requirements

These are the courses that must be taken by all students at the University, regardless of their major. Descriptions are presented in the introductory pages of the College of Business Administration section in this Bulletin.


II. College Requirements

Every student in the College of Business Administration – irrespective of specialization – is required to complete 60 credit of General Business courses 54 credit hours are Mandatory core courses and 6 credits core elective courses. These courses consist of foundation and skill courses required of all business students. Descriptions are presented in the introductory pages of the College of Business Administration section in this Bulletin.

 

III. Program Requirements

The Department of Department of Management, Marketing and Public Administration requires students to take 30 credit hours in the specialization and 15 credit hours from an approved minor. The specialization courses are divided into mandatory and elective courses as follows.

 

Management and Marketing

 

A. Mandatory Core Courses

Students in the management or marketing track are required to take the following 15 credit hours of mandatory courses listed below.

Course #Course TitleCrHrsPrerequisites
0302260Quantitative Business Analysis*31440264
0302262Organizational Behavior30302160
0302367Entrepreneurship30302160
0302370Consumer Behavior30302170
0302360Human Resources  Management30302160
*Equivalent  to (0302368) Introduction to Management Science

 

B. Electives Core Courses

 

Management Concentration

Each student who chooses Management as his/her area of concentration must successfully complete 15 credit hours

(five courses) from the following list of courses:

Course #Course TitleCrHrsPrerequisites
0302355Internship in Business ll3Note 1
0302362International Business30302262
0302363Creative Thinking and Problem Solving30302160
0302366Organizational Analysis and Design30302262
0302364Human Resources Development30302262
0302365Recruitment and Selection30302360
0302369Total Quality Management *31440264;0302160
0302384Management of Non-profit Organizations30302160
0302460International Human Resources Management30302360
0302462Managing Change and Innovation30302262
0302463Small Business Management30302160
0302464Leadership and Management30302160
0302465Special Topics in Management30302160
0302466Corporate Social Responsibility30302160
0302468Major Project30302461

Note 1: Students should have 42 credit hours left to graduate and Departmental approval

* Equivalent to (0302312) Total Quality Management


 

Marketing Concentration

Each student who intends to have Marketing as his/her area of concentration must successfully complete 15 credit

hours (five courses) from the following list:

Course #Course TitleCrHrsPrerequisites
0302355Internship in Business ll3Note 1
0302386Public Sector Marketing30302170
0302371Strategic Marketing30302170
0302372Services Marketing30302170
0302373Sales Management30302170
0302374Management of Marketing Channels30302170
0302375Marketing Communications30302170
0302376Internet Marketing30302170;0303130
0302466Corporate Social Responsibility30302160
0302468Major Project30302461
0302470Global Marketing30302170
0302471Event Marketing and Management30302170
0302472Customer Relationship Management30302370
0302474Special Topics in Marketing30302170
0302475Entrepreneurial Marketing30302170
0302476Sustainable Marketing30302170
Note 1: Students should have 42 credit hours left to graduate and Departmental approval


Study Plan – Management Concentration

The Business Administration - Management Concentration program encompasses 123 credits hours that are spread over eight semesters and could be completed in four years. The following study plan serves as a roadmap for a smooth progression toward graduation

Year 1, Level I (Freshman), Semester 1 (15 Credits)
Course #TitleCrHrsPrerequisites
0202112English for Academic Purposes3 
0201102Arabic Language3 
0302160Principles of Management3 
1440100Mathematics3 
0302170Principles of Marketing3 

 

Year 1, Level I (Freshman),Semester 2 (15 Credits)
Course #TitleCrHrsPrerequisites
0104101Islamic Culture3 
1440162Business Mathematics3 
0301120Accounting I – Financial Accounting3 
0301151Principles of Microeconomics3 
0303130Introduction to MIS3 

 

Year 2, Level II (Sophomore), Semester 3 (15 Credits)
Course #TitleCrHrsPrerequisites
0301230Financial Management3 
1440264Business Statistics3 
0302260Quantitative  Business Analysis3 
0301211Accounting II - Managerial Accounting3 
 University Requirement3 

 

Year 2, Level II (Sophomore), Semester 4 (15 Credits)
Course #TitleCrHrsPrerequisites
0301252Principles of Macroeconomics3 
0302254Business Communication3 
0302250Legal Environment of Business3 
0302262Organizational Behaviour3 
 University Requirement3 


 

Year 3, Level III (Junior), Semester 5 (15 Credits)
Course #TitleCrHrsPrerequisites
0302370Consumer Behaviour3 
0302367Entrepreneurship3 
 College Elective13 
 Minor Requirement 13 
 Minor Requirement 23 

 

Year 3, Level III (Junior), Semester 6 (15 Credits)
Course #TitleCrHrsPrerequisites
0302361Operations and Supply Chain Management3 
0302360Human Resources Management3 
0302350Ethics and Islamic Values in Business3 
 College Elective 23 
 Concentration Requirement 13 

 

Year 4, Level IV (Senior), Semester 7 (18 Credits)
Course #TitleCrHrsPrerequisites
 University Requirement3 
 Concentration  Requirement 23 
 Concentration  Requirement 33 
 Minor Requirement 33 
 Minor Requirement 43 
0302461Research Methods3 

 

Year 4, Level IV (Senior), Semester 8 (15 Credits)

Course #    Title                                                                       CrHrs             Prerequisites

0302467     Strategic Management                                              3

Concentration Requirement 4                                                      3

Concentration Requirement 5                                                      3

Minor Requirement 5                                                                   3

University Requirement 8                                                              3


 

Study Plan – Marketing Concentration

The Business Administration - Marketing Concentration encompasses 123 credits hours that are spread over eight semesters and could be completed in four years. The following study plan serves as a roadmap for a smooth progres- sion toward graduation.

Year 1, Level I (Freshman), Semester 1 (15 Credits)
Course #TitleCrHrsPrerequisites
0202112English for Academic Purposes3 
0201102Arabic Language3 
0302160Principles of Management3 
1440100Mathematics3 
0302170Principles of Marketing3 

 

Year 1, Level I (Freshman),Semester 2 (15 Credits)
Course #TitleCrHrsPrerequisites
0104101Islamic Culture3 
1440162Business Mathematics3 
0301120Accounting I – Financial Accounting3 
0301151Principles of Microeconomics3 
0303130Introduction to MIS3 

 

Year 2, Level II (Sophomore), Semester 3 (15 Credits)
Course #TitleCrHrsPrerequisites
0301230Financial Management3 
1440264Business Statistics3 
0302260Quantitative  Business Analysis3 
0301211Accounting II – Managerial Accounting3 
 University Requirement 53 

 

Year 2, Level II (Sophomore), Semester 4 (15 Credits)
Course #TitleCrHrsPrerequisites
0301252Principles of Macroeconomics3 
0302254Business Communication3 
0302250Legal Environment of Business3 
0302262Organizational Behaviour3 
 University Requirement 63 


 

Year 3, Level III (Junior), Semester 5 (18 Credits)
Course #TitleCrHrsPrerequisites
0302370Consumer Behaviour3 
0302367Entrepreneurship3 
 College Elective 13 
 Minor Requirement 23 
0302360Human Resources Management3 

 

Year 3, Level III (Junior), Semester 6 (18 Credits)
Course #TitleCrHrsPrerequisites
0302361Operations and Supply Chain Management3 
0302350Ethics and Islamic Values in Business3 
 College Elective 23 
 Concentration Requirement 13 
 Minor Requirement 33 

 

Year 4, Level IV (Senior), Semester 7 (12 Credits)
Course #TitleCrHrsPrerequisites
 University Requirement 73 
 Concentration  Requirement 33 
 Minor Requirement 43 
0302461Research Methods3 
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Year 4, Level IV (Senior), Semester 8 (15 Credits)

Course #    Title                                                                               CrHrs             Prerequisites

0302467     Strategic Management                                                    3

Concentration Requirement 4                                                            3

Concentration Requirement 5                                                            3

Minor Requirement 5                                                                         3

University Requirement 8                                                                   3

 

Course Description

The courses offered by the Department of Management, Marketing and Public Administration are designated by the

code numbers in the form of (0302ABC) where:

AYear (level)
B

Areas (as follows)

 

5: Business / Service courses

 

6: Management

 

7: Marketing

 

8: Public Administration

CCourse sequence in area

 

Management Courses

The list of Management courses are described below.

0302160Principles of Management(3-0:3)
This course presents the current management practices as they apply in the modern business world. The course discusses the four cornerstones of the management function: planning, organizing, leading, and controlling. It ad- dresses the function of management from classical, behavioural, contingency and system perspectives. Prerequisite: None. Equivalent to 0302210 - Principles of Management.

 

0302250Legal Environment of Business(3-0:3)
This course provides students with an overview of the legal environment for conducting business in the UAE. Topics include the different legal forms of business, procedures to have a business name, set up the business, and obtain a business license; labor contracts; and compliance with prevailing business regulations. The course also addresses the professional responsibilities of managers and the court system in the UAE. Prerequisite: 0302160 - Principles of Management. Equivalent to 0302211 Legal Environment of Business.

 

0302254Business Communication(3-0:3)
This course introduces students to the essentials of business communication to achieve better organizational effec- tiveness. It emphasizes verbal and writing communication skills that are required in any business environment. The course also deals with international and cross-cultural communication. Prerequisite: 0202112 - English for Academic Purposes. Equivalent to 0302111 - Business Communication.

 

0302260Quantitative Business Analysis(3-0:3)
This course is intended to introduce students to Decision Modeling. It focuses on the quantitative techniques that are used to solve managerial problems. Topics to be covered include linear programming, sensitivity analysis, decision analysis, game theory, project management, forecasting, inventory models, waiting lines, and simulation. Prerequi- site: 1440264 - Business Statistics. Equivalent to 0302315 - Introduction to Management Science.

 

0302262Organizational Behavior(3-0:3)
This course seeks to familiarize students with the basic principles of individual and group behavior and their applica- tions within organizations. Topics covered include job design, perceptions, learning, communication, decision-mak- ing, motivation, group dynamics, conflict management, power and politics, leadership, organizational change and effectiveness. Prerequisite: 0302160 - Principles of Management. Equivalent to 0302419 - Organizational Behavior.


 

 

0302350Ethics and Islamic Values in Business(3-0:3)
This course focuses on the role of business ethics and Islamic values in conducting business. Topics covered include approaches to setting ethical standards, stages of moral development, Islamic ethics and values at work, factors affecting ethical behavior, and Islamic values underpinning business management. The course also demonstrates Islamic finance, investment, and pricing of commodities as applications of Islamic ethics and values. In addition, the course will provide, where appropriate, comparisons between the views of western business-related theories and the Islamic theory. Prerequisite: 0302250 - Legal environment of Business. Equivalent to 0302414 - Islamic Perspectives of Business.

 

0302354Internship in Business(3-0:3)

This course is intended to provide students with practical training in their areas of concentration (management or marketing) according to an approved plan. Each student must complete a minimum of six weeks in a full-time su- pervised training in an organization designated by the College in cooperation with the University training office. Pre- requisite: Students should have (42) credit hours left to graduate and departmental approval. Equivalent to 0302319

- Internship in Management OR 0302429 Internship in Marketing.

 

0302355Internship in Business ll(3-0:3)
This is an additional elective course meant for those students who want more practical training in their areas of con- centration (management or marketing) according to an approved plan. Each student must complete a minimum of six weeks in a full-time supervised training in an organization designated by the College in cooperation with the Univer- sity training office. Prerequisite: Students should have (42) credit hours left to graduate and departmental approval.

 

0302360Human Resources Management(3-0:3)
This course deals with the role and functions of human resources management. It helps students appreciate the ne- cessity for sound human resources management in a competitive environment. It covers topics such as job analysis, recruitment, selection, performance appraisal, and pay and reward systems. These are addressed from both theoreti- cal and practical perspectives. Prerequisite: 0302160 - Principles of Management. Equivalent to 0302411 - Human Resources Management.

 

0302361 Operations and Supply Chain Management                                                                          (3-0:3)

With more and more activities taking place outside the firm, distribution centers, offices, and stores overseas, opera- tions managers need to develop skills in coordinating across supply chain. The function of supply chain management is to design and manage the processes, assets, and flows of material and information required to satisfy customers' demands. The goal of this course is to understand how operations within the supply chain impact on the performance of the entire supply chain. Topics covered include product and service design, project management, quality manage- ment, capacity and process planning, location, layout, forecasting, inventory management, aggregate planning, just in time, scheduling, purchasing and logistics. Prerequisite: 1440264 - Business Statistics.

Equivalent to: 0302361 - Operations Management.

 

0302362 International Business                                                                                                            (3-0:3)

This course deals with the global business environment and strategies used in international business management. It aims to improve decision making skills and stimulate strategic thinking through the use of case studies. The course also involves fieldwork and the analysis of strategies in use by multinationals operating in the GCC countries. Prereq- uisite: 0302262 -  Organizational Behavior. Equivalent to: 0302410 - International Business.

 

0302363      Creative Thinking and Problem Solving                                                                                (3-0:3)

This course is intended to equip students with the skills of creative thinking and problem solving as applied to the business world. It helps students challenge their assumptions and improve their abilities to define and solve prob- lems. Topics covered include the four-quadrant model of thinking, mental barriers and how to overcome them, in ad- dition to creative problem solving. Prerequisite: 0302160 Principles of Management. Equivalent to: 0302313 Creative Thinking and Problem Solving for Managers.

 

 

0302364Human Resources Development(3-0:3)

This course focuses on the processes involved with individual development and training within an organizational context. Students will be exposed to key concepts relating to the systematic and planned activities known as Human Resource Development (HRD).  This course provides students with and understanding of learning theory. Students will gain knowledge of how to design, deliver, implement and evaluate HRD programs. They will also examine the application of HRD concepts to the broader development of the employees and their career. Prerequisite: 0302262

- Organizational Behavior.

 

0302365Recruitment and Selection(3-0:3)
This course introduces students to the fundamental principles and techniques of the recruitment and selection of Hu- man Resources in the workplace. Students will be informed of the various approaches and strategies for analyzing job and workplace requirements, planning for staffing needs, and recruitment and selection best practice. Topics cov- ered include job analysis, recruitment, selection, and performance assessment. In particular, the course will expose students to the various instruments of recruitment and selection, including Job Analysis, Techniques of Screening and Interviewing job candidates, reference checks, testing. etc. Prerequisite: 0302360 - Human Resources Management.

 

0302366Organizational Analysis and Design(3-0:3)
This course aims to provide students with the knowledge and the skills which enable them to design effective organi- zational structure of the business organizations. It covers topics such as organizational effectiveness, dimensions of organization structure and its determinants (e.g., size, strategy, technology, environment, and power), different forms of organization structure and management of the environment. Prerequisite: 0302262 - Organizational Behavior. Equivalent to 0302316 - Organizational Theory.

 

0302367Entrepreneurship(3-0:3)
This course deals with the process of creating new ventures and the entrepreneurial philosophy, attitudes and char- acteristics required. Topics include success and failure factors of new ventures, identifying and evaluating opportuni- ties, developing a business plan, gathering resources to convert opportunities into business venture and successfully managing new ventures. Prerequisite: 0302160 - Principles of Management. Equivalent to: 0302317 - Entrepreneur- ship.

 

0302369Total Quality Management(3-0:3)
This course is aimed at introducing students to the concepts and tools of TQM. Topics covered in this course include the gurus of TQM, quality and profitability, TQM corporate culture, planning for TQM, customer focus, continuous improvement, benchmarking, restructuring for TQM, Business Process Reengineering, Leadership, Dynamic Con- trol, JIT, and Statistical Process Control Prerequisite: 0302160 - Principles of Management and 1440264 Business Statistics. Equivalent to: 0302312 - Total Quality Management.

 

0302460International Human Resources Management(3-0:3)
This course helps students develop a critical understanding of the role and functions of human resources manage- ment in a multinational and global context. It covers topics such as the recruitment and selection of expatriates, performance management; reward systems in a multinational context. Students will also be exposed to the challenge of multiculturalism in the modern workplace. Case studies are used to enhance understanding of the practical issues in international human resource management. Prerequisite: 0302360 Human Resources Management.

 

0302461Research Methods(3-0:3)

This course provides students with an understanding of the steps comprising the business research process. It also

provides students with the skills of planning and executing a small scale research project. Prerequisite: 1440264

Business Statistics. Equivalent to 0302416 - Business Research, 0302461 - Business Research Methods and

0302473 - Marketing Research Methods.


 

0302462Managing Change and Innovation(3-0:3)
This course focuses primarily on the variety of ways in which the process of change can be implemented and man- aged in an organizational setting. The course involves an exploration of the theoretical frameworks for planning the change and the innovation process. It also critically examines a range of intervention techniques utilized in practice in such processes. Prerequisite: 0302262 - Organizational Behavior. Equivalent to: 0302314 - Technology Manage- ment.

 

0302463Small Business Management(3-0:3)

This course explores crucial aspects in managing small business enterprises. It emphasizes identification and analy- sis of major operating constraints and issues confronting small businesses as well as appropriate methods for their resolution. Topics covered in this course include obtaining capital, controlling inventory, setting prices, promotion strategies, and growth and expansion decisions. Prerequisite: 0302160 - Principles of Management

Equivalent to: 0302413 - Small Business Management.

 

0302464Leadership and Management(3-0:3)
This course provides the basis for understanding what leadership is and what leaders do to be successful. The main focus of the course is to provide students with knowledge and skills on different approaches to leadership from both a theoretical and practical perspective. It exposes students to different forms of leaderships in a corporate setting, and their importance in achieving the organization's overall goals. Prerequisite: 0302160 Principles of Management.

 

0302465Special Topics in Management(3-0:3)

This course addresses contemporary topics and issues in Management. Prerequisite: 0302160 Principles of Man-

agement. Equivalent to: 0302415 Special Topics in Management.

 

0302466Corporate Social Responsibility(3-0:3)
In this course, students will discover, differentiate and discuss the scope and consequences of corporate decision making and decisions for various constituencies; develop a framework for discussing good corporate decisions; explore the role and responsibility of the individual in the stewardship of a culture of quality decision making; explore the role and responsibility of leadership and governance in the formation of policies and processes of good decision making and best practices and understand a company's obligation to and impact on its constituencies for the deci- sions that its leaders make and its employees implement. Prerequisite: 0302160 Principles of Management.

 

0302467 Strategic Management                                                                                                            (3-0:3)

This is a capstone course designed to expose students to strategic perspectives on issues of concern to the organi- zation. The course draws on and integrates concepts from different areas (e.g. accounting ethics, finance, informa- tion systems, law, marketing, and management) in the analysis and resolution of complex business situations. In addition to internal integration, the course also addresses the processes by which firms choose, maintain or redirect their strategic positions within ever-changing external environments. Prerequisite: Senior standing. Equivalent to:

0302417 Strategic Management.

 

0302468      Major Project                                                                                                                            (3-0:3)

Students will independently develop a research report under supervision, which demonstrates the ability to use the knowledge and skills of management/marketing to address management/marketing issues. Prerequisite: 0302461 - Research Methods.

 

Courses offered to non-business major

 

0302150Introduction to Business Administration (for non-business students)(3-0:3)
The course provides a balanced coverage of business fundamentals, trends, issues, and practices. It includes a survey of basic concepts of business; build a vocabulary of key business terms and a background for further study. Prerequisite: None.

 

Marketing Courses

 

0302170Principles of Marketing(3-0:3)
This course presents an overview of the nature and scope of the marketing function and the environment affecting marketing managers. Topics covered include the marketing environment and marketing mix strategies. Prerequisite: None. Equivalent to 0302220 - Principles of Marketing.

 

0302370Consumer Behavior(3-0:3)
This course seeks to illustrate the practical importance of understanding of consumer behaviors and attitudes and how such understanding helps organizations make strategic decisions such as market segmentation and marketing mix allocations. The course discusses various approaches for assessing such behaviors and attitudes and the major factors that influence how and why consumers behave in the marketplace. It also deals with various techniques at the marketer's disposal for influencing consumer attitudes and buying behaviors. Prerequisite: 0302170 - Principles of Marketing. Equivalent to 0302440 - Consumer Behavior.

 

0302371Strategic Marketing(3-0:3)
This course concentrates on the development of marketing strategies and programs. An operational framework is built for analyzing the marketing environment and for selecting among strategic alternatives. Case analyses predomi- nate. Prerequisite: 0302170 - Principles of Marketing. Equivalent to: 0302427 - Strategic Marketing.

 

0302372Services Marketing(3-0:3)
This course focuses on the special issues related to the marketing of services compared to the marketing of products. Students will learn the subtle differences involved in the marketing process for services compared to products. The course provides students with the opportunities to discuss and analyze strategies of a cross-section of service orga- nizations. Prerequisites: 0302170 - Principles of Marketing. Equivalent to: 0302423 - Services Marketing.

 

0302373Sales Management(3-0:3)
The central goal of this course is to understand the challenges a sales manager meets in order to solve the orga- nizations sales objectives. The course is not about sales, but about managing a sales force and achieving these objectives through the efforts of the sales people. An important goal is that the students should be able to develop a sales strategy, organize the sales force, manage the sales people and evaluate sales performance. The students will learn how to best recruit, motivate and evaluate a sales force. In addition, the students will develop skills in how to plan and execute profitable sales activities. Upon completion of the course the students should know central labor laws and be aware of ethical issues concerning sales management. Prerequisite: 0302170 - Principles of Marketing.

 

0302374Management of Marketing Channels(3-0:3)
This course is designed to examine the activities and technologies associate with the distribution of goods and ser- vices from both social and managerial perspectives. Topics include design and management of channels, distribution systems including franchising, shopping centres and other types of institutions. Various aspects related to retail man- agement are also considered. Prerequisite: 0302170 - Principles of Marketing. Equivalent to: 0302421 - Marketing and E-Commerce.


 

0302375Marketing Communications(3-0:3)
This course focuses on a sound understanding of and an integrated approach towards marketing communications mix. It will also assess the impact of globalization of markets on marketing communications. In this connection the concept of promotional mix is introduced and the proper strategic roles of advertising, personal selling, sales promo- tion, direct marketing, and public relations are highlighted. Prerequisite: 0302170 - Principles of Marketing. Equiva- lent to: 0302328 - Promotion Management.

 

0302376Internet Marketing(3-0:3)

This course examines the strategic use of the Internet as an interactive marketing tool and medium. Students will analyze various models for increasing marketing effectiveness and efficiency, and will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. Students will also criti- cally assess the pros, cons, and future developments related to this evolving medium. Students will be introduced to e-marketing in a computer lab where they will evaluate search engines, construct blogs, web sites, and learn about other email, social, and electronic-internet marketing. Prerequisite: 0302170 - Principles of Marketing and 0303130

- Introduction to MIS.

 

0302470Global Marketing(3-0:3)
The interdependence among world economies has forced many business organizations to practice marketing be- yond domestic boundaries. This course addresses this issue and endeavors to expose the students to the important role of marketing abroad through the application of marketing strategies and programs in a global environment. This will be done by using case studies, problem solving exercises and local field projects among other course activities. Prerequisite: 0302170 - Principles of Marketing. Equivalent to: 0302324 - International Marketing.

 

0302471Event Marketing and Management(3-0:3)
This course is designed to provide students a venue to integrate previously learned concepts into a workable body of knowledge about event marketing. This will be accomplished using current local events, a hands-on project, and cases with a focus on fundamental event marketing topics. The course deals with the proper delineation of events' participants and visitors, identifying their needs and motivations, developing appropriate products/services that meet these needs and design an effective marketing mix programs which effectively explores the event's purpose and objectives. Prerequisite:  0302170 - Principles of Marketing.

 

0302472      Customer Relations Management                                                                                          (3-0:3)

This course is designed to illustrate the importance of understanding and applying contemporary concepts and strategies in promoting effective customers relations. The course particularly focuses on how to deal effectively with guests, visitors and customers face to face, in writing, on the phone, and on the internet. Prerequisite:  0302370 - Consumer Behaviour.

 

0302474       Special Topics in Marketing                                                                                                  (3-0:3)

This course addresses contemporary topics and issues in marketing. The main thrust of the course is to deepen the

student's understanding of specialized areas in the marketing field. Prerequisite: 0302170 - Principles of Marketing

Equivalent to: 0302329 Special Topics in Marketing.

 

0302475      Entrepreneurial Marketing                                                                                                      (3-0:3)

This course is designed to help students learn about best practices in Entrepreneurial Marketing. Entrepreneurs, in companies large and small, face unique challenges in successfully building competitive advantages with limited marketing resources. This course covers the analysis of marketing opportunities, identification of the target audi- ence, and the development of a marketing strategy, brand positioning and an integrated marketing plan. Prerequisite:

0302170 - Principles of Marketing.

 

0302476Sustainable Marketing(3-0:3)
This course evaluates the role of marketing and marketers by examining how firms create value, reduce risk and build sustainable thinking and processes into their marketing activities and strategies as they respond to opportuni- ties and threats that arise from both social, economic and environmental change, and changing consumers' atti- tudes and behavior. Sustainable marketing requires a rethink of the assumptions that underlie traditional marketing practices and therefore presents a new paradigm through a holistic integrative approach that puts equal emphasis on environmental, social equity and economic / financial concerns in the development of marketing strategies and tactics. Prerequisite: 0302170 - Principles of Marketing.

 

Public Administration

0302280Introduction to Public Administration(3-0:3)
This course is structured around three basic themes: political management, program management and resources management. Political management focuses on three distinct aspects such as political environment of public admin- istration, intergovernmental and interorganizational relations and public sector responsibility and ethics. Planning, decision making, organizing, leadership and implementation and evaluation in the public sector are the major areas of program management. Finally, resources management concentrates on human resources management, budget- ing and the information revolution in the public sector. Prerequisite: None. Equivalent to: 0304330 - Introduction to Public Administration.

 

0302380Introduction to Public Policy(3-0:3)
This course is designed to introduce students to the public policy -making process, to the basics of policy analysis, and to the substance of some of today's major policy debates. An important part of the course will involve develop- ing an understanding of the role of government, policy environment and what "public policy" means. We will then consider why some problems reach the public agenda, why some solutions are adopted and others rejected, and why some policies appear to succeed while others appear to fail. This is essentially a process aspect of the course which will be further substantiated by a focus on some contemporary and pressing policy areas. Prerequisite: None. Equivalent to: 0304331 - Introduction to Public Policy.

 

0302381Emirates Governance(3-0:3)

The course has a strong emphasis on the intersection among the state, market, and institutions of civil society. The enabling environment that allows states, markets, and the institutions of civil society to operate in harmony is ad- dressed with particular reference to the United Arab Emirates. The first part of the course will focus on developing a framework. The second part will cover state institutions in the UAE, their governance and their implications for economic performance. Finally, an analysis of the emergence and role of civil society in the UAE and its implications for governance will be made. Prerequisite: 0302280 - Introduction to Public Administration. Equivalent to: 0304332

- Emirates Governance.

 

0302382Electronic Governance(3-0:3)
This course is an introduction to electronic governance. This will focus on two vital areas: general policy and admin- istrative issues and applied information technology skills required by managers. General policy and administrative issues will include such topics as political dimensions of information systems, information technology and organi- zational change in the public sector, planning for public sector information management and electronic governance on the Internet. In the applied area, attention will be given to such information technology skills required by public managers as designing agency web site, datagraphics, slide-show creation with Power-Point and online research for public managers. Prerequisite:  0303130 - Introduction to MIS. Equivalent to: 0304334 - Electronic Governance.

 

0302383Business and Government(3-0:3)

This course examines the relationship between government and business with a focus on contemporary issues. Top- ics include: international paradigms in business/government relations, regulations, competition policy, globalization, trade, protection, and competitiveness. Prerequisite: 0302160 - Principles of Management. Equivalent to: 0304431

- Businesses and Government.


 

0302386Public Sector Marketing(3-0:3)

This course draws upon the recent experiences of privatization of public services. Topics include marketing percep- tions and realities, customers and the quality service, control and quality, communication and promotion, marketing strategy, and planning in the public sector. Prerequisite: 0302170 - Principles of Marketing. Equivalent to 0304336

- Public Sector Marketing.

 

0302480Public Budgeting and Finance(3-0:3)
This course seeks to provide students with an understanding of the nature and the process of public budgeting and finance. The course combines both the theoretical and practical knowledge about the various approaches and techniques applied in public sector financial administration. This will be incorporated within the three orientations displayed by public sector organizations, namely: control, management, and planning. Prerequisite: 0301252 - Prin- ciples of Macroeconomics. Equivalent to: 0304430 Public Budgeting and Finance.

 

0302482Public Program Evaluation(3-0:3)
Public managers are facing increasing pressures to do more with less as well as to be responsive to changing needs of citizens and environmental conditions. The ability to evaluate policy and programs is a critical component for in- creasing such a learning and adapting capacity to serve citizens better. This course will enable students to become better producers and consumers of policy and program evaluation research and reports. Main topics include steps of policy analysis, evaluation approaches and processes, research design, data collection and analysis, and perfor- mance measurement. Prerequisite: 0302280 - Introduction to Public Administration. Equivalent to: 0304436 - Public Program Evaluation.

 

0302483Development Management(3-0:3)
The course is designed to provide a framework for the analysis of organization systems in the public sector in so- cieties undergoing rapid change. Specific topics include the changing perspective of development management, market, organization, institution and development performance, capacity building, governance and development and development planning. Prerequisite: 0302280 - Introduction to Public Administration. Equivalent to: 0304432 - De- velopment Management.

 

0302485      Creative Strategies in Public Administration                                                                        (3-0:3)

This course attempts to help senior undergraduate students to build skills in specific aspects of results-based public management and evaluate them. Students are expected to learn the tools to determine whether specific public man- agement approaches are advances or fads by analyzing their underlying theories and empirical evidence about their effectiveness. Prerequisite: 0302280 Introduction to Public Administration. Equivalent to: 0304435 - Contemporary Issues in Public Administration.

 

0302486      Comparative Public Administration                                                                                       (3-0:3)

The course deals with cross-national comparisons of administrative processes, institutions, policy formation, and be- haviour with consideration of cultural, social, and economic environments. The course will cover such topics as crite- ria for comparison, concepts of transformation, developed and developing nations and regimes in which bureaucracy predominates. Prerequisite: 0302280 - Introduction to Public Administration. Equivalent to: 0304333 - Comparative Public Administration.


 

194

 

 

Management Minor

The Department of Management, Marketing and Public Administration offers a minor in Management to students study- ing a major independent of Management. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:

 

Course #TitleCrHrsPrerequisites
0302160Principles of Management*3None
0302250Legal Environment of Business*30302160
0302260Quantitative Business Analysis**31440264
0302262Organizational Behavior**30302160
0302360Human Resources Management**30302160
0302361Operations and Supply Chain Management*30302260
0302362International Business30302262
0302363Creative Thinking and Problem Solving30302160
0302366Organizational Analysis and Design30302262
0302367Entrepreneurship **30302160
0302369Total Quality Management31440264, 0302160
0302384Management of Non-profit Organizations30302160
0302460International Human Resources Management30302360
0302462Managing Change and Innovation30302262
0302463Small Business Management30302160
0302464Leadership and Management30302160
0302465Special Topics in Management30302160
0302466Corporate Social Responsibility**30302160

*  Principles of Management, Legal Environment of Business and Operations and Supply Chain Management are for stu- dents from outside the College of Business Administration

** Organizational Behavior, Human Resources Management, Quantitative Business Analysis, Corporate Social Relationship, and Entrepreneurship are only available for students who are not majoring in Marketing.


 

Marketing Minor

The Department of Management, Marketing and Public Administration offers a minor in Marketing to students studying a major independent of Marketing. To satisfy the minor requirement, students must successfully complete five courses (15 credit hours) from the following list:

 

Course #TitleCrHrsPrerequisites
0302170Principles of Marketing*3None
0302362International Business**30302262
0302370Consumer Behavior**30302170
0302371Strategic Marketing30302170
0302372Services Marketing30302170
0302373Sales Management30302170
0302374Management of Marketing Channels30302170
0302375Marketing Communications30302170
0302376Internet  Marketing30302170; 0303130
0302386Public Sector Marketing30302170
0302466Corporate Social Responsibility**30302160
0302470Global Marketing30302170
0302471Event Marketing and Management30302170
0302472Customer Relationship Management30302370
0302474Special Topics in Marketing30302170
0302475Entrepreneurial Marketing30302170
0302476Sustainable Marketing30302170

* Principles of Marketing is for students from outside the College of Business Administration

** Consumer Behavior, International Business and Corporate Social Responsibility are only available for students who are not majoring in Management.

 


Public Administration Minor

The Department of Management, Marketing and Public Administration offers a minor in Public Administration to stu- dents studying a major independent of Public Administration. To satisfy the minor requirement, students must success- fully complete five courses (15 credit hours), one of which (0302280 - Introduction to Public Administration) is manda-

tory and four are chosen from the list below.


Course #    Title                                                                                  CrHrs              Prerequisites

03022801   Introduction to Public Administration                                   3                         None

0302380     Introduction to Public Policy                                                3                         None

0302381     Emirates Governance                                                          3                      0302280

0302382     Electronic Governance                                                        3                      0303130

0302383     Business and Government*                                                 3                     0302160

0302386     Public Sector Marketing                                                      3                     0302170

0302480     Public Budgeting and Finance                                             3                     0301252

0302482     Public Program Evaluation                                                  3                     0302280

0302483     Development Management                                                3                     0302280

0302485     Creative Strategies in Public Administration                         3                     0302280

0302486     Comparative Public Administration                                     3                     0302280

1 Mandatory.

*Not considered for those who take this course as a college elective