According to the University's organizational structure, this department  falls under the management of the Chancellor's Office directly.

The Importance of Public Relations:

The Public Relations Department seeks to foster the organization of human relations on the basis of cooperation and  harmony to ensure mutual understanding among  various cultural, economic and social institutions on the one hand and the public on the other  in order to establish friendly relations between the public and proper organization of various types.

The Need For Public Relations:

Public Relations as an activity and public relations contacts can be external or internal. The external relations target the public outside in  the external environment, while internal relations concern the staff within the institution.  External relations interrelate with  internal relations  to gain the trust of the public dealing with the University and to obtain support for its policies and strategies through real and genuine media.  

The Concepts and Principles of Public Relations and Fundamentals of the Concept:

These are the  aids that are used by institutions and organizations to create a climate of mutual trust with their employees and clientele in particular and the public in general, in order to obtain support for  University policies and to encourage continued  development.  An effort is made to  represent the University as an integrated group that harmonizes socially and generates economic activity within the framework of institutional loyalty and providing factual and  clear information. These principles and concepts depend on three basic criteria:

1. The common public interest.
2. The introduction of a unified concept to all.
3. Being free from any concept of advocates and advertising.   

The active role of public relations with the internal and external public:

Public relations  can be divided into two types:

• External Public Relations: The activities relating to communications between the institution and the public space include the  role of external relations and its impact on the public and effective support through the supply of real data and information through various media to serve the public, to transfer the vast amount of information and to identify reactions to  announced  and public activity.
• Internal Public Relations: The activities related to communications with the public. These depend on gaining the understanding  and  trust of employees, resisting mistaken notions,  and  encouraging employees to feel like they belong to the institution and to act in team spirit. To achieve this result, reliable media and other means such as meetings, publications, and various activities are planned and executed.