B.A. in General Mass Communication (English Track)
Study Plan Structure
|
Requirement Category |
Type |
Total Credits |
|
Compulsory |
Elective |
|
University |
18 |
12 |
30 |
|
Program |
30 |
21 |
51 |
|
Liberal Arts & Sciences |
42 |
-- |
42 |
|
Free Elective |
-- |
6 |
6 |
|
Total |
90 |
39 |
129 |
1. Compulsory Courses: (30 credits)
|
Number |
Title |
Credits |
Pre-requisite |
|
0803100 |
Introduction to Communication |
3 |
None |
|
0803210 |
Intro. To Graphic Design |
3 |
None |
|
0803211 |
Introduction to Journalism |
3 |
None |
|
0803213 |
Introduction to Electronic Media |
3 |
None |
|
0803231 |
Principles of PR |
3 |
None |
|
0803101 |
Media Writing |
3 |
None |
|
0803202 |
Communication Theories |
3 |
0803100 |
|
0803402 |
Integrated Communication |
3 |
0803100 |
|
0803412 |
Graduation Project |
3 |
Final semester |
|
0803400 |
Internship |
3 |
100 credits |
2. Elective Courses: (Select 21 credits)
|
Course No. |
Course Title |
Credits |
Pre-requisite |
|
0803201 |
Media in the UAE |
3 |
None |
|
0803203 |
Media Ethics |
3 |
0803100 |
|
0803301 |
Information Society |
3 |
None |
|
0803212 |
Photography |
3 |
None |
|
0803303 |
Public Opinion |
3 |
0803100 |
|
0803311 |
News Reporting |
3 |
0803211 |
|
0803312 |
Video Shooting & Editing |
3 |
0803213 |
|
0803313 |
Layout & Design |
3 |
0803211 |
|
0803314 |
Radio and TV Directing |
3 |
0803213 |
|
0803335 |
Public Relations Campaigns |
3 |
0803231 |
|
0803403 |
International & Intercultural Comm. |
3 |
0803100 |
|
0803412 |
Online Journalism |
3 |
0803211 |
3. Support Liberal Arts and Sciences (42 credits)
|
Course No. |
Course Title |
Credits |
Pre-requisite |
|
0302210 |
Principles of Management |
3 |
None |
|
0302419 |
Organizational Behavior |
3 |
0302210 |
|
0302313 |
Creative Thinking and Problem Solving for Managers |
3 |
0302210 |
|
0302120 |
Introduction to Business Administration |
3 |
None |
|
0302314 |
Technology Management |
3 |
0302210 |
|
0302220 |
Principles of Marketing |
3 |
None |
|
0701107 |
History of World Arts I |
3 |
None |
|
0701108 |
History of World Arts II |
3 |
0701107 |
|
0701205 |
Representation and Meaning |
3 |
0701107, 0701108 |
|
0701305 |
The Arts of Islam |
3 |
0701205 |
|
0305110 |
Introduction to Economics |
3 |
None |
|
0401142 |
Man and Environment |
3 |
None |
|
0701307 |
Understanding Media |
3 |
0701205 |
|
00202110 |
Speech Communication |
3 |
TOEFL |
4. Free Electives (6 credits)
|
Course No. |
Course Title |
Credits |
Pre-requisite |
|
|
|
|
|
|
|
|
|
|
Course Description and Course Syllabi
0803100 Introduction to Communication (3-0:3)
Prerequisite: None
This course provides an overview of the different fields of communication, including print and electronic journalism, public relations and advertising, multimedia and graphic design. It also sheds light on the communication process and conditions for successful communication.
0803210 Introduction to Graphic Design (2-2:3)
Pre-requisite: 0803100
Survey of contemporary approaches in graphic design The graphic design process and elements. Graphic design from concept to finished artwork. Graphic design applications in print, television and interactive media. Digital design software including Photoshop, Illustrator, and others.
0803211 Introduction to Journalism (3-0:3)
Pre-requisite: 0803100
The course introduces students to the fundamentals of newspaper production. The course is aimed at giving the student hands-on benefits of producing a newspaper through planning, reporting, photographing, editing, computer layout and design, advertising, and circulation. This course will aid the student in developing responsible attitudes toward meeting deadlines, time management and other workplace skills, and aid with career development
0803213 Introduction to Electronic Media (3-0:3)
Pre-requisite: 0803100
Historical development of radio and television. Description of broadcasting characteristics, technical features, programming formats and broadcast systems. The radio studio. Television cameras and editing systems. Practical applications in studio operations.
0803231 Principles of Public Relations (3-0:3)
Pre-requisite: 0803100
The concepts and process of public relations in modern societies, and the role of PR in various organizations. Historical development of public relations. Public relations models. PR practitioners in modern societies. Features of good public relations.
0803101 Media Writing (3-0:3)
Pre-requisite: None
This course covers writing for a range of media fields: print and electronic journalism, public relations and advertising, etc. Students learn the basics of writing for mass communication including writing news leads, news stories, simple advertisements, broadcast items and press releases.
0803202 Communication Theories (3-0:3)
Pre-requisite: 0803100
Basic theory definitions. Functional and structural theories. Mass communication models. Media effects theories and perspectives, the agenda setting function, two-step-flow hypothesis, bullet theory, selective exposure, diffusion of innovations.
0803402 Integrated Communication (3-0:3)
Pre-requisite: 0803100
An introduction to the principles and applications of integrated communication. Using integrated communication methods in media campaigns. Planning, executing and implementing integrated communication campaigns. Case studies.
0803412 Graduation Project (3-0:3)
Prerequisite: senior standing
Students produce a research project or a practical strategy or media work under course instructor. Students may work as teams to gather field information on existing media structures or may produce media works for media purposes. Students may use studio and desktop publishing facilities.
0803400 Internship (3 Credits)
Pre-requisite: A minimum 100 credits
An eight-week supervised summer internship that enables students to obtain professional experiences at media organizations, public relations and advertising agencies or multimedia companies.
0803201 Media in the United Arab Emirates (3-0:3)
Pre-requisite: 0803100
Historical development and current overview of media of mass communication in the UAE. Media role in national development and cultural advancement. Media development in the 1990s: the press, broadcasting, internet communications and advertising in the UAE. Media professional orientations. Future trends.
0803203 Media Ethics (3-0:3)
Pre-requisite: 0803100
Ethical foundations of mass media laws. Ethical issues in mass communication and public relations practices. Professional and ethical codes of ethics in the Arab World and around the world. Case studies.
0803301 Information Society (2-2:3)
Pre-requisite: 0803100
The concept of the information society. Recent global trends in information technology development. Information as a strategic political, economic and cultural resource. Features of the information age. The information industry. Information society features in the United Arab Emirates and the Arab world. Case studies.
0803212 Photography (2-2:3)
Pre-requisite: 0803100
Conventional and digital photography. Applications in media work. Basics of photography. Photography as a journalistic practice. The camera and its components. The Internet as a source of digital pictures. Practical applications.
0803303 Public Opinion (3-0:3)
Pre-requisite: 0803100
The concept of public opinion. Theories of public opinion. Media role in public opinion formation, including the agenda-setting hypothesis. Public opinion as a social and political force. Public opinion polls and how they relate to media performance. The Internet as a source of public opinion formation. Case studies.
0803311 News Reporting (2-2:3)
Pre-requisite: 0803100
Gathering information and writing articles for print media, including newspapers and magazines. Interviewing news sources. Using conventional and online news sources. Articles may be published in community or student newspapers.
0803313 Video shooting & Editing (2-2:3)
Pre-requisite: 0803100
Video camera components and operations, camera techniques, conventional and non-linear video editing systems; practical applications in video production. Students use broadcast facilities and go on field trips to get first-hand experiences with broadcast equipment in television organizations.
0801313 Layout and Design (2-2:3)
Pre-requisite: 0803100
Desktop publishing techniques. Layout and design principles and processes in newspapers, magazines and other publications. Use of desktop publishing software including Photoshop and Illustrator. Practical applications in desktop publishing lab.
0803314 Radio and TV Directing (2-2:3)
Pre-requisite: 0803100
The process of radio program directing .Directing techniques in pre-recorded and live programs. Audio& Video mixing techniques, indoor and outdoor production, Control management. Handling Audio& Video matters .Practical applications in the studio .Directing thinking and planning techniques
0803335 Public Relations Campaigns (2-2:3)
Pre-requisite: 0803100
This course examines the concept, organization, structure and preparation of a public relations campaign, employing a wide range of techniques. Students prepare completed PR campaign proposals for client organizations. Phases of PR campaigns.
0803403 International and Intercultural Communication (3-0:3)
Pre-requisite: 0803100
The influence of culture on communication processes. Focus on the impact of values, beliefs and perspectives on intercultural interactions. Issues pertaining to trans-border Information flows in the age of globalization. Local cultures and national identities. Media role in safeguarding indigenous cultures and modes of expression.
0803412 Online Journalism (2-2:3)
Pre-requisite: 0803100
Understanding the Internet and its impact on journalism, with special attention to the search for a new style of narrative – one that could take advantage of the simultaneous use of text, hypertext, photos, images in motion, audio and databases.