Course Description

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Course Description

0800100 Introduction to Communication (A) (3-0:3)

Prerequisite: None

This course provides an overview of the different fields of communication, including print and electronic journalism, public relations and advertising, multimedia and graphic design. It also sheds light on the communication process and conditions for successful communication.

0800101 Media Writing (1) (A) (2-2:3)

Pre-requisite: None

This course covers writing for a range of media fields: print and electronic journalism, public relations and advertising, etc. Students learn the basics of writing for mass communication including writing news leads, news stories, simple advertisements, broadcast items and press releases.

0800102 Principles of Visual Communication (3-0:3)

Pre-requisite: 0800100 + 0202101

This course is designed to stimulate both an understanding of and critical thinking about visual elements. A basic understanding of contemporary visual design practice, especially as it relates to mass media. The role of visual design as both a tool and a medium of communication and cultural expression.

0800200 Media Writing (2) (E) (2-2:3)

Pre-requisite: 0800101+ 0202102

This course covers writing in English for a range of media fields: print and electronic journalism, public relations and advertising, etc. Students learn the basics of writing for mass communication including writing news leads, news stories, simple advertisements, broadcast items and press releases.

0800202 Media Ethics (A) (3-0:3)

Pre-requisite: 0800100

Ethical foundations of mass media laws. Ethical issues in mass communication and public relations practices. Professional and ethical codes of ethics in the Arab World and around the world. Case studies.

0800203 Communication Theories (A) (3-0:3)

Pre-requisite: 0800100

Basic theory definitions. Functional and structural theories. Mass communication models. Media effects theories and perspectives, the agenda setting function, two-step-flow hypothesis, bullet theory, selective exposure, diffusion of innovations.

0800302 Research Methods in Mass Communication (A) (2-2:3)

Pre-requisite: 0800203

An introduction to basic research methodologies in mass communication, public relations and advertising. The survey, content analysis, the experiment, focus group, and historical, and different research techniques.

0800303 Media Translation (A/E) (2-2:3)

Pre-requisite: 0800200

The translation process in media work. News and media vocabulary in Arabic and English. Translation of news items from English into Arabic in political, economic, cultural, military and human-interest fields. Case studies in media translation.

0800304 Integrated Communication (A) (2-2:3)

Pre-requisite: 0800203

An introduction to the principles and applications of integrated communication. Using integrated communication methods in media campaigns. Planning, executing and implementing integrated communication campaigns. Case studies.

0800400 Internship (A/E) (0-6:3)

Pre-requisite: A minimum 75 credits

An eight-week supervised summer internship that enables students to obtain professional experiences at media organizations, public relations and advertising agencies or multimedia companies.

0801211 News Writing & Editing (1) (A) (2-2:3)

Pre-requisite: 0800101

News selection and editing criteria. News stories and reports for newspapers and magazines. Editing style. News story structure. News editing principles. Practical writing and editing applications. Deadlined assignments.

0801212 News Reporting (A) (2-2:3)

Pre-requisite: 0801211

Gathering information and writing articles for print media, including newspapers and magazines. Interviewing news sources. Using conventional and online news sources. Articles may be published in community or student newspapers. deadlined assignments.

0801313 News Writing & Editing (2) (E) (2-2:3)

Pre-requisite: 0800200

News selection and editing criteria in English. News stories and reports for newspapers and magazines. Editing style. News story structure. News editing principles. Practical writing and editing applications. Deadlined assignments.

0801314 Magazine Writing & Editing (A) (2-2:3)

Pre-requisite: 0801211

Study of general and specialized magazines, practicing forms of writing news articles, style and structure of news stories, types of stories and editing copy for publication, headline writing, correction of copy. Students’ works are published in College newspaper.

0801315 Photojournalism (A) (2-2:3)

Pre-requisite: 0800102

Conventional and digital photography. Applications in media work. Basics of photography. Photography as a journalistic practice. The camera and its components. The Internet as a source of digital pictures. Practical applications.

0801316 Layout and Design (E) (1-4:3)

Pre-requisite: 0801315

Desktop publishing techniques. Layout and design principles and processes in newspapers, magazines and other publications. Use of desktop publishing software including Photoshop and Illustrator. Practical applications in desktop publishing lab.

0801411 Investigative Reporting (A) (2-2:3)

Pre-requisite: 0801212

The investigative report as a journalistic format. Principles of the investigative report. Ethical considerations of investigative reporting. Gathering information for the investigative report. Preparing the investigative report. Practical works.

0801412 Online Journalism (E) (2-2:3)

Pre-requisite: 0801313

Understanding the Internet and its impact on journalism, with special attention to the search for a new style of narrative – one that could take advantage of the simultaneous use of text, hypertext, photos, images in motion, audio and databases.

0801413 Journalism Applications (1-4:3)

Pre-requisite: Senior standing

Students apply their knowledge and practical skills to selected journalism formats and sectors using on-campus facilities. Use of media labs and production facilities to produce a range of journalistic forms like newspapers, magazines, or online publications.

0801415 Journalism Graduation Project (A/E) (0-6:3)

Pre-requisite: Senior standing

Students produce a journalistic format (magazine or newspaper or Web-based publication) under the supervision of instructor. Students should prove their journalistic proficiency in the production of high-quality journalistic projects.

0802221 Introduction to Radio and Television (A) (2-2:3)

Pre-requisite: 0800100

Historical development of radio and television. Description of broadcasting characteristics, technical features, programming formats and broadcast systems. The radio studio. Television cameras and editing systems. Practical applications in studio operations.

0802222 Video Production and Editing (E) (2-2:3)

Pre-requisite: 0202201

Video camera components and operations; camera techniques; conventional and non-linear video editing systems; practical applications in video production. Students use broadcast facilities and go on field trips to get first-hand experiences with broadcast equipment in radio and television organizations.

0802323 Broadcast News Writing (1) (A) (2-2:3)

Pre-requisite: 0800101

Radio and television characteristics. Writing techniques for radio and television . The broadcast news story. News leads, and headlines. Writing to video. The radio and TV newscasts. The broadcast newsroom. Examples from local and pan-Arab television services. Practical applications in the media lab.

0802324 Broadcast News Writing (2) (E) (2-2:3)

Pre-requisite: 0800200

Radio and television characteristics. Writing techniques for radio and television in English. The broadcast news story. News leads, and headlines. Writing to video. The radio and TV newscasts. The broadcast newsroom. Examples from foreign television services. Practical applications in the media lab.

0802325 Broadcast News Reporting (A) (2-2:3)

Pre-requisite: 0802323

The Broadcast news reports format. Reporting techniques for radio and television. Report types and structures. Gathering information for reports. Field interviews and live reports. Audio and video work requirements. Examples from local and pan-Arab television services.

0802327 Program Preparation & Presentation (1-4:3)

Pre-requisite: 0802222

Preparing scripts for different program formats and contents. Production techniques. Live or pre-recorded studio and outdoor delivery of radio and TV programs. Program production phases. Human and technical requirements. Practical applications in the studio.

0802412 Broadcast Directing (E) (1-4:3)

Pre-requisite: 0802222

The process of radio and television program directing. Directing techniques in pre-recorded and live programs. Camera shots moves and angles. Control management. Handling audio and lighting matters. Practical applications in the studio.

0802421 Documentary Film (A) (2-2:3)

Pre-requisite: 0802222

Film and television documentary script writing techniques and formats. Information search and writing. Sound and picture in television and film documentaries. Script format and style. Practical applications in documentary scripts on numerous topics like politics, the environment, science etc.

0802422 Broadcast Applications (A) (1-4:3)

Pre-requisite: Senior standing

Students apply their knowledge and practical skills to selected broadcast program formats and sectors using on-campus facilities. Instructor may choose certain program formats for production. This course includes field visits to media organizations.

0802425 Broadcast Graduation Project (A/E) (0-6:3)

Pre-requisite: Senior standing

Students produce a broadcast program under the supervision of instructor. Students select a program format and topic and work in teams to produce them using radio or TV studio facilities. Students’ project is reviewed by a faculty committee for evaluation.

0803231 Principles of Public Relations (A) (3-0:3)

Pre-requisite: 0800100

The concept and process of public relations in modern societies and the role of PR in various organizations. Historical development of public relations. Public relations models. PR practitioners in modern societies. Features of good public relations.

0803232 Public Speaking (A) (2-2:3)

Pre-requisite: 0803231

Basic principles of effective public speaking and elements of persuasion and analytical thinking. Practice in presentational speaking and interviewing. Delivery of speeches to an audience in Arabic and English from a prepared text. Information delivery using specialized computer presentation software.

0803333 Advertising and Marketing (E) (3-0:3)

Pre-requisite: 0202201

Basic principles of marketing and the use of advertising as marketing tool. Development of marketing in modern societies. Advertising principles and processes. The Internet as an advertising tool. Case studies of advertising from the UAE and other countries.

0803334 Writing for Public Relations (2-2:3)

Pre-requisite: 0800101 + 0803231

Writing skills for public relations. Writing formats used in the context of public relations works: press releases, advertisements, public service announcements, letters, in-house publications, and others. Press release techniques and formats.

0803335 Writing for Public Relations (2-2:3)

Pre-requisite: 0800101 + 0803231

0803335 Public Relations Campaigns (A) (2-2:3)

Pre-requisite: 0800304

This course examines the concept, organization, structure and preparation of a public relations campaign, employing a wide range of techniques. Students prepare completed PR campaign proposals for client organizations. Phases of PR campaigns.

0803336 Public Relations Management (A) (3-0:3)

Pre-requisite: 0803231

Introduction to the management process in public relations. Study of planning, budgeting, human resources, customer relations, research and evaluation for the creative and business functions in PR operations. Crisis management in public relations. Case studies.

0803430 Organizational Communication (A) (3-0:3)

Pre-requisite: 0202201

Basic concepts in organizational communication. Types and levels of organizational communication. Tools of communication within organizations. Conflict resolution methods. Vertical and horizontal communications within organizations. Grapevine communications.

0803431 Media Production for Public Relations (A) (2-2:3)

Pre-requisite: 0803334

Basic media techniques in print and broadcast productions for public relations. Production of documentaries, brochures, pamphlets and multimedia presentations to enhance the organization’s image. This course includes the use of on-campus facilities and field visits to public relations departments or agencies.

0803432 Specialized Public Relations (E) (3-0:3)

Pre-requisite: 0803231 + 0202201

Public relations for specific organizations. Public Relations programs in financial, medical, educational and government organizations. Use of public relations to promote specific organizational goals and images. Case studies from the UAE and around the world.

0802435 PR Graduation Project (A/E) (0-6:3)

Pre-requisite: Senior standing

Students produce a research project or a practical PR strategy or media work under course instructor. Students may work as teams to gather field information on existing PR structures or may produce media works for PR purposes. Students may use studio and desktop publishing facilities.

0804201 Media in the United Arab Emirates (3-0:3)

Pre-requisite: None

Historical development and current overview of media of mass communication in the UAE. Media role in national development and cultural advancement. Media development in the 1990s: the press, broadcasting, internet communications and advertising in the UAE. Media professional orientations. Future trends.

0804203 Media and Development (3-0:3)

Pre-requisite: 0800100

The concept of development as a comprehensive process. Media role in social and economic change. Basic theories and paradigms relating to media functions in social and economic transformations. Traditional and revised models. Case studies from the Arab World and around the world.

0805205 Public Opinion (A) (3-0:3)

Pre-requisite: 0800100

The concept of public opinion. Theories of public opinion. Media role in public opinion formation, including the agenda-setting hypothesis. Public opinion as a social and political force. Public opinion polls and how they relate to media performance. The Internet as a source of public opinion formation. Case studies.

0804206 Specialized Media (2-2:3)

Pre-requisite: 0800100

The concept of specialized media in modern societies. Media techniques for producing specialized contents in such areas as the environment, culture, politics, economics, information technology, law, religion and science. Case studies in specialized media productions.

0804207 Information Society (3-0:3)

Pre-requisite: 0800100

The concept of the information society. Recent global trends in information technology development. Information as a strategic political, economic and cultural resource. Features of the information age. The information industry. Information society features in the United Arab Emirates and the Arab world. Case studies.

0804208 Media Organization Management (3-0:3)

Pre-requisite: 0800100

An overview of modern mass media management including perspectives on functions, organization, administration, policies, practices and career development. Interaction with media-related organizations such as advertising and public relations companies is also included.

0804305 Intercultural & International Communication (3-0:3)

Pre-requisite: 0800202

The influence of culture on communication processes. Focus on the impact of values, beliefs and perspectives on intercultural interactions. Issues pertaining to trans-border Information flows in the age of globalization. Local cultures and national identities. Media role in safeguarding indigenous cultures and modes of expression.

0804308 Advertising (3-0:3)

Pre-requisite: 0800100

The concept of advertising in print media, radio and television and the Internet. Advertising planning and design. Copywriting for advertising. Advertising as a marketing tool. Advertising elements. Advertising and new technologies. Case studies from local and pan-Arab media.

0804309 Political Communication (3-0:3)

Pre-requisite: 0800202

The concept of political communication. Media use in domestic politics and in international relations. Theories of political communication. Planning political communication efforts. Case studies of media use in political mobilization, elections, and conflicts.

0804401 Special Topic in Communication (3-0:3)

Pre-requisite: Senior standing

Course instructors each semester select special topics for this course. Students are required to do research papers and presentations or produce practical works in print and audio-visual media. Includes field visits to media organizations.

0804402 Media Criticism (3-0:3)

Pre-requisite: 0800202

Elements of media criticism. Theories of media criticism. Content and format-based criticism. Ideological orientations in schools of media criticism. Students conduct reviews of a wide range of media contents and produce critical reports. Case studies of faulty media works are discussed.

0804403 Media Sociology (3-0:3)

Pre-requisite: 0800202

The concept and process of mass media as social institutions. Mass culture and mass society. The study of media organizations and mass communicators’ interactions with various sectors of society. Impact and effects of mass media on society and effects of society on mass media processes and operations.

0804404 Communication in the Arab-Islamic Heritage (3-0:3)

Pre-requisite: 0800202

Oral and written communication traditions in the Arab-Islamic history. Arab rhetorical traditions. Traditional Arab communications such as mosques, markets and Caliphs’ courts. Persuasive techniques in religious scriptures and oratory traditions. Case studies.

0805211 Introduction to Graphic Design (1-4: 3)

Pre-requisite: 0800102

Survey of contemporary approaches in graphic design The graphic design process and elements. Graphic design from concept to finished artwork. Graphic design applications in print, television and interactive media. Digital design software including Photoshop, Illustrator, and others.

0805212 Interactive Media Design (1) (1-4: 3)

Pre-requisite: 0211243

An introduction to multimedia as the digital integration of interactive media elements. Digital presentations. Digital imaging. Basic HTML. Basic CD authoring. Website design tools and principles. Design software like Macromedia Director, Flash, Authorware and Ulead software.

0805311 Interactive Media Design (2) (1-4: 3)

Pre-requisite: 0805212

Advanced Multimedia authoring tools and applications. Interactive CD authoring techniques. Website design software. Advanced HTML-based authoring. Practical applications in use of website building and CD authoring software.

0805315 History of Visual Media (3-0: 3)

Pre-requisite: 0800102

A review of the use of images as communication messages throughout history. From basic cave drawings to digital illustration, the course covers topics like drawing, engraving printing, typography, film, cartoons, television, video, and digital arts. Visual media impact on culture and society.

0805412 Infographics (1-4: 3)

Pre-requisite: 0805211

Informational graphics in the press, television and interactive media. Types and functions of infograhics. Still and animated infographics. Production techniques. Covers the planning, design, and computer preparation of charts, graphs, diagrams, and maps for use in newspapers, magazines, television, the Internet and multimedia products.

0805435 Visual Media Graduation Project (0-6: 3)

Pre-requisite: Senior standing

Students produce a visual media project under the supervision of instructor. Students select format and topic and work in teams to produce them using TV studio or multimedia lab facilities. Students’ project are reviewed by a faculty committee.

0802332 Case Studies in Public Relations (2-2 :3)

Pre-requisite: 0802231

This course explores the practice of public relations in real world. It introduces the student to the practice of public relations in public and private organizations in the United Arab Emirates. It looks at the conception, organization and management of PR in various organizations of different kinds.

0802331 Crisis Management (3-0:3)

Pre-requisite: 0802231

The course covers the techniques and the strategies to be used to handle communication and PR during a crisis. The student will be introduced to planning and communicating in a crisis. How to handle the media and communicate with the organization’s publicsefficiently and professionally. Famous cases and crises to be discussed.

0802232 International Public Relations (3-0:3)

Pre-requisite: 0802231

The course aims at providing a comprehensive survey of international public relations practices around the world. Basic concepts and techniques of the use of public relations between nations and states. Cases and examples from major areas of the world.

0802333 Negotiation & Persuasion techniques (2-2:3)

Pre-requisite: 0802231

Negotiation and persuasion skills and techniques. Study of argumentation, powerful presentations, interpersonal communication and public speaking. Creative thinking, the psychology of persuasion, group discussion and argumentation. Case studies. Practical applications.

0802233 Online public relations (2-2:3)

Pre-requisite: 0802231

Basic concepts of Internet and its application to public relations. The use of Web site, online media relations, electronic mail, virtual tours, films, press releases archives, media room, company profile, and top management speeches and CVs. The student will learn how to make an effective use of Internet to promote the organization's image and foster its relations with its publics.

0802430 Organization Communication (3-0:3)

Pre-requisite: 0802231

0802435 PR Graduation Project (3-03)

Pre-requisite: 0800100

0802434 PR Research Methods (2-2:3)

Pre-requisite: 0802231

This course covers basic research methods applied to public relations. How to assess the image of the organization in the mass media and audience. Content analysis, focus group, market research, and job satisfaction assessment techniques.

0802331 Principles of Public Relations (3-0:3)

Pre-requisite: 0800100

0802334 Production of media materials for PR (2-2:3)

Pre-requisite: 0802334

Basic media techniques in print and audio-visual production for public relations. Production of newleter, internal magazine, documentaries, and news items to enhance the organization corporate image. This course includes the use of on-campus facilities and field visits to public relations departments and agencies.

0802335 Public Relations Campaigns (2-2:3)

Pre-requisite: 0802231

0802336 Public Relations Management (3-0:3)

Pre-requisite: 0802231

0802432 Specialized Public Relations (3-0:3)

Pre-requisite: 0802231

This course covers the practice of public relations in various fields and specific organizations. It looks at special users and special needs, the use and application of public relations in business, corporate and public affairs, corporate financial relations, health institutions, education, government and citizens, and the armed forces. The course will discuss case studies from the United Arab Emirates and around the world.

0802332 Speech delivery and effective Presentation (2-2:3)

Pre-requisite: 0802231

Basic principles of effective presentations and elements of persuasion. Practice in presentational speaking and interviewing. Delivery of speeches to an audience from a prepared text. Managing debate and discussion.

0802334 Writing for PR (2-2:3)

Pre-requisite: 0802231

Writing skills and techniques for public relations print materials. This course introduces the student to writing techniques and formats used in press releases, brochures, in-house magazines, speeches, letters, print ,public service announcements and in-house publications.